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All Journal JITAA : Journal Of International Taxation, Accounting And Auditing Almufi Jurnal Sosial dan Humaniora
Kristin Lita Wati
Universitas Sulawesi Tenggara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KEPEMIMPINAN STRATEGI DAN KETERLIBATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT ASTRA HONDA MOTOR KENDARI TBK Inten Suhartien; Kristin Lita Wati; Nindy Ade Marsalena; Wa Ode May Zhara Averina; I Nyoman Alit; Usman Usman
JITAA : Journal Of International Taxation, Accounting And Auditing Vol 5 No 01 (2026): JITAA: JOURNAL OF INTERNATIONAL TAXATION ACCOUNTING AND AUDITING
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jitaa.v5i01.2823

Abstract

This study aims to analyze the influence of strategic leadership and job involvement on employee performance at PT Astra Honda Motor Kendari Tbk. The study employed a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to employees as respondents. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS, preceded by descriptive statistics, normality testing, and multicollinearity testing. Hypothesis testing was performed using the F-test and t-test to examine the simultaneous and partial effects of the variables. The results indicate that strategic leadership has a positive and significant effect on employee performance. Job involvement also has a positive and significant effect on employee performance. Simultaneously, both variables significantly influence employee performance. These findings indicate that improving employee performance can be supported through leadership that provides clear strategic direction and through strengthening employee involvement in carrying out work and achieving organizational goals.
Pemberdayaan Masyarakat Pesisir melalui Penguatan Kapasitas UMKM Ikan Asap Berbasis Branding Digital dan Pemasaran Media Sosial untuk Meningkatkan Daya Saing Produk Lokal Wa Rita; I Wayan Sudarsana; Kristin Lita Wati; Nur Aisyah; Nindy Ade Marsalena; Inten Suhartien; Muhamad Farih; La Ode Munawir; Riska Dwi Afrianita Tapahing; Nurasfidar
Almufi Jurnal Sosial dan Humaniora Vol 3 No 2: Juli (2026)
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ash.v3i2.643

Abstract

Pemberdayaan masyarakat pesisir di Kecamatan Kulisusu, Kabupaten Buton Utara (Ereke) menghadapi kendala struktural dalam pengembangan usaha ikan asap, meliputi penggunaan teknologi pengasapan tradisional, kemasan yang masih sederhana, keterbatasan pemahaman branding, serta belum optimalnya pemanfaatan pemasaran digital. Kegiatan pengabdian dan penelitian ini bertujuan untuk memperkuat kapasitas Usaha Mikro, Kecil, dan Menengah (UMKM) ikan asap melalui pembentukan identitas merek (digital branding) dan strategi pemasaran berbasis media sosial guna meningkatkan daya saing serta nilai tambah produk lokal. Metode yang digunakan adalah kualitatif dengan pendekatan penelitian lapangan (field research) melalui teknik wawancara tatap muka, observasi langsung, dan dokumentasi. Hasil kegiatan menunjukkan bahwa edukasi branding, perbaikan desain visual kemasan, serta pembuatan akun media sosial usaha (WhatsApp Business, Instagram, dan TikTok) berhasil memotong rantai distribusi tradisional dan memperluas jangkauan pasar hingga ke wilayah perkotaan. Meskipun demikian, keterbatasan fasilitas cold storage dan sarana pendukung produksi masih menjadi tantangan operasional utama. Oleh karena itu, keberlanjutan program ini memerlukan keterlibatan skema kolaborasi pentahelix yang melibatkan pemerintah daerah dan lembaga keuangan untuk memberikan dukungan sarana produksi serta pendampingan digital secara berkelanjutan.
Co-Authors I Nyoman Alit I Wayan Sudarsana Inten Suhartien La Ode Munawir, La Ode Muhamad Farih Nindy Ade Marsalena Nur Aisyah Nurasfidar Riska Dwi Afrianita Tapahing Usman Usman Wa Ode May Zhara Averina Wa Rita