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All Journal Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Gorontalo Journal of Forestry Research Agrifarm
DUAKAJU, NELLA NAOMI
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Agriculture, Biological Sciences & Forestry

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BUAH APEL FUJI (Studi Kasus: Toko Buah King Fresh Kota Samarinda): ANALYSIS OF FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING FUJI APPLES (Case Study: King Fresh Fruit Shop Samarinda City) Rahman, Arief; Duakaju, Nella Naomi; Mursidah
Agrifarm : Jurnal Ilmu Pertanian Vol 12 No 2 (2023): Jurnal llmu Pertanian Agrifarm
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v12i2.2485

Abstract

Imported apples are apples imported from abroad, there are several types that have been circulating in the market such as USA red apple and Fuji apple. This study aims were to determine the characteristics of consumers who buy fuji apples, and to determine the factors that influence consumer decisions in purchasing fuji apples. This research was conducted at King Fresh Fruit Store in Samarinda City from April to June 2022. The data used in the form of primary data collected through questionnaires and secondary data obtained from sources such as journals, BPS data, books and other literature that supports the research. Sampling used a non-probability sampling method with accidental sampling technique and the number of samples was 40 respondents. The data obtained were analyzed using descriptive analysis and logistic regression at the level of 5%. The results of this study indicated that the characteristics of consumers who buy Fuji apples are dominated by women, age range 15-64 years, high school education level/equivalent, have 3-4 family members, and have jobs as household workers and entrepreneurs. While the factors that influence consumer decisions in purchasing Fuji apples are price, taste, size and texture/crisp which have a significant effect on consumer decisions with a significance value of < 0.050. While the factors that do not influence consumer decisions in purchasing Fuji apples are color, freshness, income, number of family members, education level, benefits, and availability.
STUDY OF LAND COVER AND BIODIVERSITY IN RELATION TO ROAD DEVELOPMENT IN MUARA KAMAN SEDULANG NATURE RESERVE Apansyah, Apansyah; Kristiningrum, Rochadi Kristiningrum; Aipassa, Marlon Ivanhoe; Pardosi, Jawatir; Sarwono, Edhi; Duakaju, Nella Naomi
Gorontalo Journal of Forestry Research VOLUME 7 NOMOR 2 TAHUN 2024 GORONTALO JOURNAL OF FORESTRY RESEARCH
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gjfr.v7i2.3743

Abstract

This study evaluates the environmental impact of road construction in the Muara Kaman Sedulang Nature Reserve (CAMKS), with a particular focus on land cover changes and biodiversity loss. The 8.189 km road construction aims to connect the isolated areas between Kupang Baru Village and Liang Buaya Village. Satellite imagery was used to analyze land cover changes due to road construction, while field surveys were conducted to assess the biodiversity of flora and fauna affected by the development. Findings research indicate that  majority of land covers consist of shrub/swamp thicket. Additionally, no protected plant species were found in either village, but naturally growing tree species were identified, and approximately 26% of protected wildlife were located within the CAMKS area. This means the impacts include habitat loss, disruption of natural behaviors, and increased risk of vehicle-related fatalities, and that the area holds high conservation value.
Analisis Nilai Tambah Dan Pendapatan Usaha Dalam Pengembangan Produk Olahan Singkong Menjadi Keripik Singkong Juita, Firda; Tokan, Veronika Arany Jessyca; Duakaju, Nella Naomi
Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Vol 25, No 1 (2026): Maret 2026
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/agrifor.v25i1.9102

Abstract

Dalam perekonomian nasional, sektor agribisnis memberikan nilai tambah pada usaha agroindustri, misalnya dengan cara pengawetan produk pertanian menjadi produk olahan yang lebih tahan lama dan siap dikonsumsi. Keripik singkong merupakan salah satu usaha untuk memanfaatkan komoditas singkong yang cocok dijadikan unit bisnis. Tujuan penelitian adalah untuk mengetahui biaya produksi, penerimaan, pendapatan dan nilai tambah singkong menjadi keripik serta untuk mengetahui strategi pengembangan singkong menjadi keripik singkong pada usaha Mirasa di kelurahan Tanah Merah Kota Samarinda.  Penelitian ini dilaksanakan di Kelurahan Tanah Merah Kecamatan Samarinda Utara Kota Samarinda dari bulan Januari sampai Maret tahun 2025. Data yang dikumpulkan terdiri atas data rimer dan data sekunder dan analisis data menggunakan metode hayami dan analisis SWOT. Hasil penelitian menunjukkan bahwa biaya produksi yang dikeluarkan dari usaha keripik singkong di Kelurahan Tanah Merah adalah sebesar Rp 2.152.888;  Penerimaan yang diperoleh usaha keripik singkong adalah sebesar Rp 7.132.000 dan pendapatan adalah sebesar Rp 4.979.112; serta nilai tambah yang diperoleh dari pengolahan singkong menjadi keripik singkong adalah sebesar Rp 13.315 dengan rasio nilai tambah keripik singkong adalah sebesar 53,26%. Strategi pengembangan usaha keripik singkong di Kelurahan Tanah Merah berada pada posisi kuadran I (S-O) yaitu memanfaatkan kekuatan-kekuatan internal untuk meraih peluang-peluang yang ada diluar usaha, yaitu antara lain meningkatkan produktivitas singkong yang berkualitas, tersedianya  modal usaha yang  dapat menunjang proses produksi menjadi lebih baik, memanfaatkan peluang sesuai dengan permintaan pasar dan selera konsumen sehingga pemasaran hasil produksi dapat berjalan dengan baik, dan meningkatkan kualitas produksi keripik singkong.
Co-Authors Aipassa, Marlon Ivanhoe Apansyah, Apansyah Arief Rahman Edhi Sarwono Jawatir Pardosi JUITA, FIRDA Kristiningrum, Rochadi Kristiningrum Mursidah Tokan, Veronika Arany Jessyca