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All Journal JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) ZIRAA'AH MAJALAH ILMIAH PERTANIAN Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agrifarm: Jurnal Ilmu Pertanian
Syarifah Aida
Program Studi Agribisnis, Fakultas Pertanian, Universitas Mulawarman, Samarinda
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Potensi Dan Prospek Pengembangan Tanaman Kakao (Theobroma cacao L.) Di Desa Antutan Kecamatan Tanjung Palas Kabupaten Bulungan: (Potential and prospects for the development of cocoa plants (Theobroma cacao L.) in Antutan Village, Tanjung Palas District, Bulungan Regency) Rita Mariati; Syarifah Aida
Agrifarm : Jurnal Ilmu Pertanian Vol 12 No 2 (2023): Jurnal llmu Pertanian Agrifarm
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v12i2.2544

Abstract

ABSTRACT   Cocoa is a food commodity with high economic value that contributes to improving the welfare of farmers. This research was conducted to determine the cocoa plant development strategy by identifying internal and external factors of the cocoa plant in Antutan Village.  This research was conducted in Antutan Village, Tanjung Palas District, Bulungan Regency from November 2022 to January 2023. Sampling used purposive sampling and stratified random sampling with a total sample of 28 cocoa farmers. Data analysis using the SWOT analysis method as well as analysis of the internal and external environment (IFAS and EFAS). Based on the SWOT analysis, the matrix calculation results are in quadrant I, namely the SO strategy or supporting an aggressive strategy. Where farmers can explore various potentials in business, take advantage of the availability of capital they have, improve post-harvest treatment for the better and utilize the ability of the workforce.   Keywords: Cocoa, Potency, Strategy, Development, SWOT.  
Co-Authors AJURA SUKARMAN ASMAWATI ASMAWATI DINA LESMANA EKO HARRI YULIANTO ARIFIN FACHRI AMNAN FADHILLAH KUSUMA RAHAYU Indarto, Melly Septiani Mahjudin Mahjudin Mariyah Mariyah MARYAM, SYARIFAH Melly Septiani Indarto MUHAMMAD ERWAN SURIAATMAJA Mulyati Mulyati MURSIDAH MURSIDAH NDAN IMANG RIFKI ARBIAN HIDAYAT Rita Mariati Rita Mariati SYSWY NUR BEWTY WENI ATPRIANI