Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal TOFEDU: The Future of Education Journal Journal of Economics, Bussiness and Management Issues
Brian Seva Sitanggang
Universitas Jambi
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analyzing the Role of Digital Transformation and Innovation in Business Strategy and Performance Amisa Fatel Samosir; Dwi Lestari; Citra Agung; Brian Seva Sitanggang; Kurnia Asa; Kuswanto Kuswanto; Dwi Rayana Siregar; Novita Sari Br Simanjuntak
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1966

Abstract

Digital transformation and innovation have become strategic elements that determine organizational competitiveness across various business sectors. This study aims to comprehensively analyze how digital transformation and innovation affect business strategy and performance over the past 3–5 years, map current trends, identify research gaps, and develop a conceptual framework linking digital transformation, innovation, and organizational performance. The method used is a Systematic Literature Review (SLR) of 25 articles to systematically identify trends, key findings, and research gaps. The synthesis results show that digital technology not only improves operational efficiency but also opens opportunities for new product, service, and business model innovation. The integration of artificial intelligence (AI), data analytics, and digital platforms enables companies to respond to market changes quickly and based on data, making business strategies more adaptive and predictive. The success of digital transformation is influenced by a combination of internal factors (organizational culture, human resource capacity, cross-departmental collaboration, and digital marketing capability) and external factors (regulation, technology access, market conditions, and consumer preferences). This study provides practical implications for managers and business decision-makers in designing an adaptive and sustainable digital transformation strategy.
Analisis Etika Bisnis dalam Strategi Promosi Produk UMKM di Media Sosial citra agung; Nena Anggraini; Brian Seva Sitanggang; Fadilla Ulfah; Nurmala Nurmala
Journal of Economics, Bussiness and Management Issues Vol. 3 No. 3 (2026): Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v3i3.1217

Abstract

The rapid development of social media has provided micro, small, and medium enterprises (MSMEs) with opportunities to expand their markets and strengthen interactions with consumers. However, digital promotion also raises ethical concerns, including incomplete product information, exaggerated claims, unverifiable testimonials, and inadequate protection of consumer data. This study aims to analyze the application of business ethics in MSME product promotion on social media and its relationship with consumer trust, loyalty, and business sustainability. This study employed a literature review using a descriptive qualitative approach. The data were drawn from 25 scientific articles published between 2018 and 2025 and retrieved from Google Scholar, Crossref, Garuda, and the Directory of Open Access Journals. The data were analyzed thematically through the identification, classification, comparison, and interpretation of previous research findings. The results revealed four main ethical principles in MSME digital promotion: honesty, transparency, responsibility, and fairness. Applying these principles was associated with consumer trust, satisfaction, repeat purchases, positive recommendations, and loyalty. Nevertheless, their implementation remains constrained by limited digital literacy, intense market competition, exaggerated promotional claims, and unprofessional complaint management. This study concludes that business ethics should be integrated into digital marketing strategies to strengthen the reputation and long-term sustainability of MSMEs.
Co-Authors Amisa Fatel Samosir Citra Agung Dwi Lestari Dwi Rayana Siregar Fadilla Ulfah Kurnia Asa Kuswanto Kuswanto Nena Anggraini Novita Sari br Simanjuntak Nurmala Nurmala