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All Journal TOFEDU: The Future of Education Journal
Novita Sari br Simanjuntak
Universitas Jambi
Education Languange, Linguistic, Communication & Media Mathematics Other

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Analyzing the Role of Digital Transformation and Innovation in Business Strategy and Performance Amisa Fatel Samosir; Dwi Lestari; Citra Agung; Brian Seva Sitanggang; Kurnia Asa; Kuswanto Kuswanto; Dwi Rayana Siregar; Novita Sari Br Simanjuntak
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1966

Abstract

Digital transformation and innovation have become strategic elements that determine organizational competitiveness across various business sectors. This study aims to comprehensively analyze how digital transformation and innovation affect business strategy and performance over the past 3–5 years, map current trends, identify research gaps, and develop a conceptual framework linking digital transformation, innovation, and organizational performance. The method used is a Systematic Literature Review (SLR) of 25 articles to systematically identify trends, key findings, and research gaps. The synthesis results show that digital technology not only improves operational efficiency but also opens opportunities for new product, service, and business model innovation. The integration of artificial intelligence (AI), data analytics, and digital platforms enables companies to respond to market changes quickly and based on data, making business strategies more adaptive and predictive. The success of digital transformation is influenced by a combination of internal factors (organizational culture, human resource capacity, cross-departmental collaboration, and digital marketing capability) and external factors (regulation, technology access, market conditions, and consumer preferences). This study provides practical implications for managers and business decision-makers in designing an adaptive and sustainable digital transformation strategy.
The Role of Industry Structure in Building Competitive Strategy and Competitive Advantage Atika Atika; Arifin Ilham Manessa Gm; M. Ahzami Mubarak; Fill Ina Grace s; M Ali Akbar; Kuswanto Kuswanto; Dwi Rayana Siregar; Novita Sari Br Simanjuntak
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1967

Abstract

This study aims to analyze the role of industry structure in shaping competitive strategies and creating firms' competitive advantage. A qualitative approach was employed through a literature review and descriptive analysis of theories and concepts related to industry structure, competitive strategy, and competitive advantage. The findings indicate that industry structure, encompassing the intensity of competition, supplier bargaining power, buyer bargaining power, the threat of new entrants, and the threat of substitute products, plays a significant role in determining appropriate competitive strategies. Firms that are able to accurately understand the characteristics of their industry structure are more likely to formulate adaptive and sustainable competitive strategies. Therefore, a comprehensive understanding of industry structure is a critical factor in achieving and sustaining competitive advantage in an increasingly dynamic business environment.
Co-Authors Amisa Fatel Samosir Arifin Ilham Manessa Gm Atika Atika Brian Seva Sitanggang Citra Agung Dwi Lestari Dwi Rayana Siregar Fill Ina Grace s Kurnia Asa Kuswanto Kuswanto M Ali Akbar M. Ahzami Mubarak