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p-Index From 2021 - 2026
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All Journal TOFEDU: The Future of Education Journal
Dorris Yadewani
Universitas Eka Sakti
Education Languange, Linguistic, Communication & Media Mathematics Other

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The Role of Local Government in Accelerating Sustainable Economic Development in Sungai Penuh City Silvia Rahayu; Erni Febrina Harahap; Dorris Yadewani
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2209

Abstract

This study aims to analyze the role of local government in promoting sustainable economic development in Sungai Penuh City. The research employs a descriptive qualitative method with a literature study approach. The findings reveal that the local government plays a central role as: (1) a catalyst for the transition toward a green economy, (2) an integrator of diverse local interests and potentials, (3) a guardian of environmental sustainability and local wisdom, and (4) an innovator in formulating contextually appropriate solutions. By leveraging its strategic location within a conservation area and the local wisdom of its communities, Sungai Penuh has the potential to become a model for ecosystem-based sustainable urban development that preserves the Kerinci Seblat National Park (TNKS) while fostering inclusive prosperity for its citizens.
The Influence of Brand Image and Product Quality on Consumer Purchase Decisions: Evidence from Kopi Nur Zefri Efdison; Anggil Nopra Lova; Dorris Yadewani; Erni Febrina Harahap
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2214

Abstract

This study aims to examine the influence of brand image and product quality on consumer purchase decisions at Kopi Nur. The research employed a quantitative approach with an accidental sampling technique involving 140 respondents who were consumers of Kopi Nur. Data were analyzed using multiple linear regression. The findings indicate that brand image has a positive and significant effect on consumer purchase decisions at Kopi Nur. The stronger the brand image of Kopi Nur in consumers' minds, the greater their likelihood of making a purchase decision. Product quality also has a positive and significant effect on consumer purchase decisions. The better the product quality offered—including consistent taste, premium-quality ingredients, and well-maintained serving standards—the more likely consumers are to purchase the products. Furthermore, brand image and product quality simultaneously have a significant effect on consumer purchase decisions. The study concludes that brand image and product quality are key factors that Kopi Nur should continuously strengthen to encourage consumer purchase decisions.
Co-Authors Anggil Nopra Lova Erni Febrina Harahap Silvia Rahayu Zefri Efdison