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All Journal Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) JISOS: Jurnal ilmu sosial TOFEDU: The Future of Education Journal Joong-Ki Journal of Innovative and Creativity Joong-Ki
Anggil Nopra Lova
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
PENGARUH HARGA DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Yelnim Yelnim; Dorris Yadewani; Erni Febrina Harahap
JISOS: JURNAL ILMU SOSIAL Vol. 1 No. 12: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together.
Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Deky Hamdani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together
Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
Pelatihan Digital Marketing Pada Benih Cabe Unggul Untuk Meningkatkan Perekonomian Desa Siulak Tenang Anggil Nopra Lova
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1269

Abstract

This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training was attended by 22 participants consisting of BUMDes officers and other members of the public who have an interest in digital marketing. The training was carried out by providing education and outreach about digital marketing, especially through the Shopee platform and Instagram social media which was then followed by exploration and digital marketing practices through shopee and Instagram. The output produced in this service is the formation of a BUMDes sub-business, namely chili peppers labeled ASCI. The trainees have professional Shopee and Instagram accounts and start filling out content for the promotion and sale of their BUMDes chili seed products.
The Green Marketing Mix as a Determinant of Green Purchase Decisions for Sustainability Based SME Products in Kerinci Regency Anggil Nopra Lova; Indra Budaya; Melifia Liantifa
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8010

Abstract

ABSTRACT The study purpose was the effect of the green marketing mix comprising green product, green price, green placement, and green promotion on green purchase decisions for sustainability-based SME products in Kerinci Regency. Materials and methods. An explanatory quantitative approach was employed, with data collected through structured questionnaires from 190 purposively selected respondents. Multiple linear regression was applied for data analysis. Results. The results indicate that all dimensions of the green marketing mix have positive and significant effects on green purchase decisions, both partially and simultaneously. The coefficient of determination (R²) of 0.855 reveals that 85.5% of the variance in green purchase decisions is explained by the four independent variables, with green promotion emerging as the most dominant factor, followed by green placement, green price, and green product. Conclusions. These findings confirm that a comprehensive and consistent implementation of the green marketing mix plays a decisive role in shaping sustainable consumer purchasing behavior, particularly within the regional SME context.
Pengaruh Gaya Kepemimpinan, Semangat Kerja, Motivasi Terhadap Kinerja Pegawai Kantor Camat Pesisir Mauledy Ahmad; Sudirman Sudirman; Anggil Nopra Lova; Diva Jariah Iswari
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8106

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, semangat kerja, dan motivasi terhadap kinerja pegawai Kantor Camat Pesisir Bukit. Menggunakan pendekatan kuantitatif asosiatif dengan 30 responden, data dianalisis melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial, motivasi berpengaruh signifikan terhadap kinerja pegawai (sig=0,000), sedangkan gaya kepemimpinan dan semangat kerja tidak berpengaruh signifikan. Namun, ketiga variabel secara simultan berpengaruh positif dan signifikan terhadap kinerja pegawai (F=34,183; sig=0,000) dengan kontribusi sebesar 79,8% (R²=0,798). Penelitian menyimpulkan bahwa motivasi adalah faktor dominan dalam meningkatkan kinerja pegawai. Rekomendasi diberikan kepada pimpinan untuk menerapkan gaya kepemimpinan yang lebih partisipatif serta meningkatkan motivasi melalui pemberian penghargaan dan pengembangan kompetensi pegawai.
Examining The Effects Of Green Advertising And Eco-Friendly Packaging On Green Purchase Intention For Sustainable Smes Products In Kerinci Regency Anggil Nopra Lova; Indra Budaya; Vivi Herlina
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2213

Abstract

The drastic decline in SMEs units in Kerinci Regency from 12,400 to 7,468 within a single year signals a structural crisis requiring immediate evidence-based interventions. This study examines the effects of green advertising and eco-friendly packaging on green purchase intention for sustainable SME products in Kerinci Regency. Using an explanatory quantitative design with 130 respondents selected through purposive sampling, data were analyzed using multiple linear regression. The results reveal that green advertising and eco-friendly packaging each have a positive and significant partial effect on green purchase intention. Simultaneously, both variables significantly influence green purchase intention, though they explain only a limited portion of the variation. Notably, eco-friendly packaging demonstrates a stronger influence compared to green advertising, indicating that Kerinci consumers respond more to tangible physical evidence than abstract persuasive messages. These findings provide practical guidance for SMEs and policymakers in allocating limited resources toward green marketing strategies, emphasizing the prioritization of innovative and informative eco-friendly packaging development to enhance consumer purchase intentions. This research contributes to the green marketing literature by contextualizing consumer behavior theory within rural SME ecosystems undergoing structural pressure and economic contraction.  
The Influence of Brand Image and Product Quality on Consumer Purchase Decisions: Evidence from Kopi Nur Zefri Efdison; Anggil Nopra Lova; Dorris Yadewani; Erni Febrina Harahap
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2214

Abstract

This study aims to examine the influence of brand image and product quality on consumer purchase decisions at Kopi Nur. The research employed a quantitative approach with an accidental sampling technique involving 140 respondents who were consumers of Kopi Nur. Data were analyzed using multiple linear regression. The findings indicate that brand image has a positive and significant effect on consumer purchase decisions at Kopi Nur. The stronger the brand image of Kopi Nur in consumers' minds, the greater their likelihood of making a purchase decision. Product quality also has a positive and significant effect on consumer purchase decisions. The better the product quality offered—including consistent taste, premium-quality ingredients, and well-maintained serving standards—the more likely consumers are to purchase the products. Furthermore, brand image and product quality simultaneously have a significant effect on consumer purchase decisions. The study concludes that brand image and product quality are key factors that Kopi Nur should continuously strengthen to encourage consumer purchase decisions.
Co-Authors Diva Jariah Iswari Dorris Yadewani Dorris Yadewani Erni Febrina Harahap Hamdani, Deky Indra Budaya, Indra Mauledy Ahmad Melifia Liantifa Sudirman Sudirman Vivi Herlina Yelnim . Zefri Efdison