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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) JISOS: Jurnal ilmu sosial
Zefri Efdison
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Yelnim Yelnim; Dorris Yadewani; Erni Febrina Harahap
JISOS: JURNAL ILMU SOSIAL Vol. 1 No. 12: Januari 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK PENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI NUR Zefri Efdison; Anggil Nopra Lova; Deky Hamdani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and product quality on consumer purchase decision of Nur Cofee. The sample from this study was 100 respondents. Data were collected with questionnaires that had been tested for validity and reliability. The data analysis techniques used are analysis, descriptive, multiple regression, coefficient of determination and hypothesis testing using the t test and the f test. The results showed that there was a significant influence between price on consumer purchase decision of citra alam inn. There is a significant influence between the product quality on consumer purchase decision of Nur Cofee. There is a significant influence between facilities, quality of service and experience on consumer purchase decision of citra alam lodging 2 simultaneously or together
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIATOR DALAM E-WALLET INDONESIA Zefri Efdison; Anggil Nopra Lova; Yelnim Y; Melifia Liantifa
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8307

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-wallet users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-wallet users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-wallet users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIASI DALAM E-COMMERCE INDONESIA Zefri Efdison; Anggil Nopra Lova; Dorris Yadewani; Erni Febrina Harahap
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8891

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-commerce users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-commerce users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-commerce users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
Co-Authors Anggil Nopra Lova Dorris Yadewani Erni Febrina Harahap Hamdani, Deky Melifia Liantifa Yelnim . Yelnim Y