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All Journal Economics and Business Journal (JIMBE)
Hety Budiyanti
Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Economics, Econometrics & Finance

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Pengaruh Marketing Mix Terhadap Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening pada Cafe Lou Space di Makassar Suyatno Karim; Hety Budiyanti; Ilma Wulansari Hasdiansa; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 2 (2026): Agustus
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i2.1054

Abstract

Amidst the increasingly tight competition in the cafe business, cafe owners are implementing suitable strategies for their cafes. This study aims to determine the effect of the marketing mix on repurchase intention with customer satisfaction as an intervening variable at Lou Space cafe in Makassar. This study uses a quantitative approach that is explanatory in nature. The population in this study are Lou Space consumers in Makassar. The sampling technique uses non-probability sampling with a purposive sampling method. The sample used is 200 respondents. Data were collected through questionnaires and data analysis techniques were carried out using the Structural Equation Model Partial Least Square (SEMPLS) with the help of SmartPLS 3.0 software. The results of the study indicate that (1) Product, Price Perception, Place, Promotion have a positive and insignificant effect on Repurchase Intention (2) Product, Price Perception, Place, Promotion have a positive and significant effect on Customer Satisfaction (3) Customer Satisfaction have a positive and significant effect on Repurchase Intention (4) Product, Place Promotion have a positive and significant effect on Repurchase Intention through Customer Satisfaction (5) Price Perception have a positive and insignificant effect on Repurchase Intention through Customer Satisfaction. The conclusion in this study shows the importance of an effective marketing strategy to increase customer satisfaction and loyalty. The implications of this research can be a reference for Cafe Lou Space management in designing a marketing strategy that is more oriented towards customer satisfaction to increase repurchase intention.
Market Image, TikTok Promotion, and Visit Intention: The Mediating Role of Perceived Shopping Accessibility in a Traditional Market Muh. Arsyad Yusuf; Hety Budiyanti; Isma Azis Riu; Hasnidar; Azlan Azhari
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.541

Abstract

Traditional markets face increasing competition from modern retail and digital commerce, requiring effective strategies to sustain consumers' visit intention despite physical accessibility constraints. This study investigates the effects of market image and TikTok promotion on consumers' visit intention, with perceived shopping accessibility serving as a mediating variable in the context of Pasar Cidu Makassar. A quantitative approach was employed using survey data collected from 130 consumers who had visited Pasar Cidu Makassar. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that market image and TikTok promotion have positive and significant effects on both perceived shopping accessibility and visit intention. Perceived shopping accessibility also has a positive and significant effect on visit intention. However, it does not mediate the relationships between market image and visit intention or between TikTok promotion and visit intention. These findings suggest that consumers' intention to visit a traditional market is influenced more by favorable market image and effective digital promotion than by perceived shopping accessibility. Traditional market managers can utilize TikTok to promote market products, atmosphere, and activities through engaging and informative content to strengthen consumers' intention to visit. Consistent TikTok promotion can also serve as a practical digital marketing strategy to increase the market's visibility among potential visitors. This study contributes to the literature on traditional market marketing by demonstrating the importance of integrating market image and social media promotion to strengthen consumers' visit intention despite physical accessibility limitations.
Analisis Volatilitas Return Saham Emiten Sektor Keuangan di Bursa Efek Indonesia (BEI) pada Periode Terjadinya Unusual Market Activity (UMA) Tahun 2023 - 2025 Menggunakan Model GARCH Anisya Devinta Taufik; Muhammad Ilham Wardhana Haeruddin; Hety Budiyanti; Andi Dewi Angreyani; Muhammad Rijal Alim Rahmat
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 3 (2026): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i3.581

Abstract

This study aims to analyze the stock return volatility of financial sector issuers listed on the Indonesia Stock Exchange (IDX) during periods of Unusual Market Activity (UMA) between 2023 and 2025, utilizing the GARCH model. The research employs a descriptive-comparative design with a quantitative approach. The sample comprises 30 financial sector issuers selected via purposive sampling, using an event window of t−5 to t+5. Analytical techniques include the ADF test, ARCH effect test, GARCH(1,1) model estimation, the Friedman Test, and the Wilcoxon Signed-Ranks Test. The results indicate that: (1) Stock return volatility exhibits characteristics of volatility clustering and leptokurtosis that can be modeled using GARCH(1,1), as evidenced by the significant ARCH coefficient (α = 0.3280; prob = 0.0012); (2) There are significant differences in volatility patterns across the periods before, during, and after the UMA announcement (Chi-Square = 40.267; Sig. < 0.001); (3) Volatility is non-persistent, characterized by a low persistence coefficient (λ = 0.1628), indicating that the impact of the UMA announcement is merely temporary and the market is capable of efficiently returning to normal conditions.
Co-Authors Abadi, Rahmat Riwayat Andi Dewi Angreyani Anisya Devinta Taufik Azlan Azhari Hasnidar Ilma Wulansari Hasdiansa Isma Azis Riu Muh. Arsyad Yusuf Muhammad Ilham Wardhana Haeruddin Muhammad Rijal Alim Rahmat Suyatno Karim