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All Journal Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Indonesia
Eidelweijs Adririnjani Putri
Institut Teknologi dan Bisnis Dewantara
Religion Humanities Earth & Planetary Sciences Education Other

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IMPLEMENTASI PENGABDIAN MASYARAKAT MAHASISWA DALAM MENUMBUHKAN KEPEDULIAN SOSIAL MELALUI KEGIATAN BERBAGI KEBAHAGIAAN BERSAMA ANAK YATIM PENGHAFAL AL-QUR’AN DI BOGOR Mujito Mujito; Syaiful Anwar; Wawan Hari Subagyo; Eidelweijs Adririnjani Putri
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 2 (2026): Vol. 2 No. 2 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i2.2538

Abstract

Kegiatan pengabdian kepada masyarakat merupakan wujud pelaksanaan Tri Dharma Perguruan Tinggi melalui kegiatan sosial dan kemanusiaan. Kegiatan ini dilaksanakan oleh mahasiswa dan dosen Institut Teknologi dan Bisnis Dewantara di Rumah Qur’an Yatim dan Dhuafa Tholabul Ilmi, Bogor. Tujuan kegiatan ini adalah menumbuhkan kepedulian sosial mahasiswa serta memberikan motivasi dan kebahagiaan kepada anak yatim penghafal Al-Qur’an. Metode yang digunakan meliputi observasi, koordinasi, dan pelaksanaan kegiatan sosial berupa motivasi, santunan, dan pembagian perlengkapan ibadah. Hasil kegiatan menunjukkan adanya respons positif dari peserta serta meningkatnya semangat dan kebahagiaan para santri.
MARKETING STRATEGY ANALYSIS USING THE SWOT APPROACH AT PT SERENA INDOPANGAN INDUSTRI Eidelweijs Adririnjani Putri; Mujito Mujito; Tika Kartika Asri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2996

Abstract

This study aims to analyze and formulate appropriate marketing strategies for PT Serena Indopangan using a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis approach. The research employs a descriptive qualitative method, with data collected through observations, interviews, and documentation. The results indicate that the company’s strengths lie in its product quality and extensive distribution network, while its weaknesses include limited digital marketing activities and lack of product innovation. On the external side, growing market demand and changes in consumer lifestyles present significant opportunities, whereas intense competition and fluctuating raw material prices pose major threats. Based on the SWOT analysis, the most suitable strategy for PT Serena Indopangan is the SO (Strengths-Opportunities) strategy, which focus on leveraging internal strengths to capitalize on external opportunities. The study recommends enhancing digital marketing efforts and strengthening brand positioning to improve the company’s competitiveness.
Co-Authors Andri Catur Trissetianto Mujito Mujito Syaiful Anwar Tika Kartika Asri Wawan Hari Subagyo