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All Journal Jurnal Genesis Indonesia Journal of Artificial Intelligence and Digital Business
Nadia Dewi Fransiska
Universitas Slamet Riyadi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Pengaruh Work Life Balance, Tingkat Stres Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan Gen Z di Surakarta Nadia Dewi Fransiska; Widya Fatimatuz Zahra; Gita Rahmawati; Arum Adelia Shashabila; Rizky Ramadhan Aprian Aditama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10871

Abstract

Perkembangan dunia kerja yang semakin dinamis serta meningkatnya dominasi Generasi Z dalam pasar tenaga kerja menjadikan pemahaman mengenai faktor-faktor yang memengaruhi kinerja karyawan sebagai isu yang penting bagi organisasi. Generasi Z memiliki karakteristik yang berbeda dibandingkan generasi sebelumnya, terutama dalam hal kebutuhan akan keseimbangan kehidupan kerja, perhatian terhadap kesehatan mental, dan harapan terhadap pengembangan diri. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh work-life balance, tingkat stres kerja, dan motivasi kerja terhadap kinerja karyawan Generasi Z pada perusahaan di Kota Surakarta. Penelitian ini menggunakan landasan teori utama Social Exchange Theory (SET) yang menjelaskan hubungan timbal balik antara organisasi dan karyawan, didukung oleh Job Demands-Resources Theory (JD-R Theory) serta Expectancy Theory dalam menjelaskan keterkaitan antarvariabel penelitian. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data diperoleh melalui penyebaran kuesioner kepada karyawan Generasi Z yang bekerja di Kota Surakarta dengan teknik purposive sampling. Jumlah responden yang terlibat sebanyak 100 orang. Analisis data dilakukan menggunakan IBM SPSS Statistics melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kinerja karyawan, tingkat stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan, serta motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, work-life balance, tingkat stres kerja, dan motivasi kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan Generasi Z. Temuan penelitian juga menunjukkan bahwa tingkat stres kerja merupakan faktor yang paling dominan dalam memengaruhi kinerja karyawan.
The Transformation of Corporate Reputation Communication in the Digital Era: The Role of Presentation Techniques in Digital Public Relations at PT Kereta Api Indonesia Purlita Ramadhani; Nadia Dewi Fransiska; Gginolla Dwika Wijayadi; Pramudya Ibnu Subrata
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002157

Abstract

This research examines the transformation of corporate reputation communication in the digital era, focusing on the practices of PT Kereta Api Indonesia (Persero). In an increasingly open and competitive digital environment, organizational reputation has become a strategic asset that requires systematic management through interactive and transparent communication. This study aims to analyze how digital public relations strategies and message presentation techniques are integrated to build and maintain corporate reputation. Utilizing a qualitative approach with a systematic literature review method, the research analyzes scientific publications, institutional reports, and contemporary case studies to provide a comprehensive conceptual synthesis. The findings indicate that PT Kereta Api Indonesia (Persero) has successfully transitioned from conventional one-way communication to a digital public relations framework centered on multi-platform engagement, including social media, official websites, and multimedia applications. The implementation of digital strategies facilitates rapid information dissemination and fosters participatory dialogue with stakeholders. Furthermore, the study highlights that effective message presentation techniques, such as corporate storytelling, information visualization, and structured digital narratives, are critical factors in enhancing public engagement and strengthening positive organizational perceptions. These strategies allow the organization to manage crises effectively and reinforce its positioning as a modern, innovative transportation provider. This research concludes that the success of corporate reputation management in the digital transformation era depends on the ability to integrate technological innovation with persuasive and accessible communication content. These findings offer practical implications for public relations practitioners in developing adaptive communication strategies to maintain organizational legitimacy in the digital sphere.
Co-Authors Arum Adelia Shashabila Gginolla Dwika Wijayadi Gita Rahmawati Pramudya Ibnu Subrata Purlita Ramadhani Rizky Ramadhan Aprian Aditama Widya Fatimatuz Zahra