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THE RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT WITH BRAND AWARENESS IN THE PROCUREMENT OF SAMSUNG SMARTPHONE Rahmi, Fitria; Sarry, Septi Mayang; Boer, Novrizal Riady
Al-Qalb : Jurnal Psikologi Islam Vol 7, No 2 (2016)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/alqalb.v7i2.846

Abstract

A brand must be remembered by consumers for helping them when deciding to buy a product. This is related to brand awarenness which is owned by the consumer. Brand awareness is the ability for consumers to recognize and remember enough details of a brand in a given category to make it easier to buy. In this case the role of the process of storing information into the memory becomes important and one of the aspects associated with information processing is consumer involvement.This study describe the relationship between consumer involvement with the brand awareness in the purchase of Samsung Smartphone among teenagers in Padang City. The subject of this research were 150 teenagers in Padang City, the data obtained by using non-probability sampling with accidental sampling technique. Data was obtained using brand awareness scale with reliability coefficient on 0,904 and consumer involvement scale with reliability coefficient on 0,901. The data analyzed using correlationproduct moment pearson test.Data obtained by correlation analysis the result of this research showed the correlation coefficient (r) of 0.609 and a significant number which was 0.000 (p <0.05). The results of this analysis indicated that thereis a positive relationship between consumer involvement with the brand awareness in the purchase of Samsung Smartphone among teenagers in Padang City, it is means higher consumer involvement of a person, the higher brand awareness that one has,and when consumer involvement of a person is low, then the brand awareness of a person will be low.A brand must be remembered by consumers for helping them when deciding to buy a product. This is related to brand awarenness which is owned by the consumer. Brand awareness is the ability for consumers to recognize and remember enough details of a brand in a given category to make it easier to buy. In this case the role of the process of storing information into the memory becomes important and one of the aspects associated with information processing is consumer involvement.This study describe the relationship between consumer involvement with the brand awareness in the purchase of Samsung Smartphone among teenagers in Padang City. The subject of this research were 150 teenagers in Padang City, the data obtained by using non-probability sampling with accidental sampling technique. Data was obtained using brand awareness scale with reliability coefficient on 0,904 and consumer involvement scale with reliability coefficient on 0,901. The data analyzed using correlationproduct moment pearson test.Data obtained by correlation analysis the result of this research showed the correlation coefficient (r) of 0.609 and a significant number which was 0.000 (p <0.05). The results of this analysis indicated that thereis a positive relationship between consumer involvement with the brand awareness in the purchase of Samsung Smartphone among teenagers in Padang City, it is means higher consumer involvement of a person, the higher brand awareness that one has,and when consumer involvement of a person is low, then the brand awareness of a person will be low.
Teachers’ Beliefs : Kompetensi Emosional dan Sosialisasi Emosi pada Anak Usia Dini Mafaza, Mafaza; Sarry, Septi Mayang
Jurnal Ilmu Perilaku Vol. 7 No. 2 (2023): Jurnal Ilmu Perilaku
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jip.7.2.182-201.2023

Abstract

Teachers' beliefs about emotions can provide an overview of how teachers support the development of emotional competence in early childhood. This study aimed to investigate preschool teachers’ beliefs about emotional competence and emotion socialization. A sample of 194 preschool teachers from 22 Kindergartens completed the Teachers' Emotion Beliefs Scale (TEBS) and open questionnaires. The data were analyzed using descriptive statistical techniques and thematic analysis. The research results showed that 67% of teachers had developmentally appropriate beliefs, while 33% of teachers had beliefs that were not appropriate to children's emotional development. The developmentally appropriate belief explains the importance of the teacher's role in facilitating children's emotional competence. On the other hand, unappropriateness is explained by teachers' beliefs regarding children's expressions of negative emotions (such as sadness and anger), which according to teachers, young children do not need to express these emotions for certain reasons. Furthermore, the results of the open-ended questionnaire showed several teacher limitations regarding conceptual understanding of children's emotional competence, as well as in using appropriate strategies for emotional socialization (especially in helping children manage negative emotions). The way teachers socialize emotions is based on their beliefs regarding children's emotional competence.
Memupuk Karakter, Memulihkan Perilaku dan Emosi: Implementasi Program BERANI bagi Anak Asuh di Panti Asuhan Tristi, Ranisa Kautsar; Sarry, Septi Mayang; Syafwan, Ridho Akbar; Parma, Lulu Fadilah; Salsabila, Febyola
Jurnal Abdidas Vol. 7 No. 1 (2026): In Progress
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v7i1.1295

Abstract

Hipertensi atau yang lebih dikenal dengan sebutan penyakit darah tinggi adalah suatu keadaan di mana tekanan darah Anak asuh yang tinggal di panti asuhan seringkali menghadapi tantangan kesehatan mental akibat lingkungan pengasuhan yang terbatas. Program BERANI (Bertanggung Jawab, Empati, dan Bernilai Integritas) diimplementasikan untuk mengatasi masalah perilaku dan emosional pada anak asuh di Panti Asuhan Muhammadiyah Pesisir Selatan dengan pemberian edukasi yang menguatkan karakter BERANI pada anak. Kegiatan ini menggunakan desain mix methods yang melibatkan 30 anak asuh. Data dikumpulkan melalui observasi, wawancara, serta instrumen kuantitatif pengetahuan yang diberikan dua kali (pre-test dan post-test). Pengukuran lainnya menggunakan Strenght and Difficulties Questionnaire (SDQ) untuk digunakan untuk mengukur kondisi emosi dan perilaku anak. Pemberian edukasi dilakukan selama 30 jam dalam 7 pertemuan selama periode Juli hingga September 2025. Evaluasi menunjukkan dampak positif yang signifikan dimana proporsi anak pada kategori emosi dan perilaku bermasalah di level “very high” menurun dari 32,1% menjadi 25,5%, sementara kategori “normal” meningkat pesat dari 14,3% menjadi 45%. Dari sisi pengetahuan, materi empati mengalo peningkatan pemahaman tertinggi sebesar 43%. Meskipun terdapat sejumlah tantangan salah satunya dari kurang konsistennya jarak jadwal pelaksanann yang juga dipengaruhi jarak geografis tim pelaksana menuju lokasi, program ini berhasil memperbaiki fungsi psikologis partisipan. Program BERANI efektif dalam meningkatkan kesehatan mental dan pengetahuan tentang karakter positif dari anak asuh. Temuan ini mendorong pentingnya pemenuhan hak kesejahteraan psikologis anak di panti asuhan secara berkelanjutan.