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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Teknik Mesin, Industri, Elektro dan Informatika
Raihan Raihan
Universitas Sultan Ageng Tirtayasa
Aerospace Engineering Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Optimalisasi Pemasaran UMKM melalui Branding dan Media Digital pada UMKM di Kelurahan Pasuluhan, Kecamatan Walantaka, Kota Serang, Banten Lelis Reminis There; Sabila Sofyana Zahra; M. Irfan Andrianto; Raihan Raihan; Sonata Mahardika; Desta Adji Saputra; Raihan Ahmad Musyaffa; Muhammad Rifki Arrosyid; Ardian Sah; Siswo Wardoyo
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2126

Abstract

This community service activity aims to improve the digital understanding and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Pasuluhan Village, Walantaka District, Serang City, Banten. The main problems faced by these MSME actors include a weak product visual identity (branding), conventional packaging, limited market reach that relies on word-of-mouth methods and traditional market sales, and a lack of digital technology understanding. The implementation method used is a participatory approach and direct mentoring guided by the service team (Participatory Action Research), which of three stages: observation, material preparation, and workshop execution. The results of this activity show an increase in participants' skills, evidenced by the creation of business Gmail accounts, the visualization of logo design variations for the 9 attending MSMEs using Artificial Intelligence (ChatGPT) technology, improvements in packaging aesthetics, and the creation of marketplace accounts on the Shopee and TikTok Shop platforms. This program received a highly positive response from village officials and local cadres as it has proven to provide concrete solutions for expanding market access for Pasuluhan's local crafts and culinary products online.
Komunikasi Data Menggunakan Topologhy Tree dalam Pembelajaran Sistem Jaringan dan Telekomunikasi Sabrina Nadya Octaviani; Raihan Raihan; Muhammad Irfan Andrianto; Muhammad Rifki Arrosyid; Didik Ariwibowo
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 3 No. 2 (2024): Juni : JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v3i2.3820

Abstract

This research aims to find out how data communication uses tree topology in studying network and telecommunications systems. Computer networks have a very important role in communication and data sharing needs in this modern era. Communication network also means the connection of two or more separate computer systems, through this communication media the general public can communicate with each other using various resources. Data communication is the process of sending information between two points using binary code by passing through transmission channels and also switching or network equipment on computers between other computers, computers and terminals or other equipment. Communication occurs when there is a source and a goal. The data sent is information in the form of bits (0 and 1). Data are facts or parts of facts that contain meaning, which are connected to reality, symbols.
Co-Authors Ardian Sah Desta Adji Saputra Didik Ariwibowo Lelis Reminis There M. Irfan Andrianto Muhammad Irfan Andrianto Muhammad Rifki Arrosyid Raihan Ahmad Musyaffa Sabila Sofyana Zahra Sabrina Nadya Octaviani Siswo Wardoyo Sonata Mahardika