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p-Index From 2021 - 2026
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All Journal Siber International Journal of Digital Business Dinasti Information and Technology
Gupron Gupron
Universitas Batanghari, Jambi, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimizing Digital Marketing in Strengthening Tourist Destination Marketing: A Conceptual Study in the Tourism Sector of Jambi Province Gupron Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.376

Abstract

Digital transformation has shifted the marketing paradigm of tourist destinations through the utilization of various digital platforms capable of reaching tourists more broadly and interactively. Nevertheless, the implementation of digital marketing in the tourism sector in Jambi Province still faces challenges in optimizing its impact on strengthening destination marketing. On the other hand, most previous studies tend to examine the effect of digital marketing on brand awareness, electronic word of mouth (e-WOM), or visit intention partially, while studies that integrate these three aspects within a single conceptual framework in the context of regional tourist destinations remain relatively limited. This study aims to develop a conceptual model for optimizing digital marketing in strengthening tourist destination marketing through enhancing brand awareness, e-WOM, and visit intention in the tourism sector of Jambi Province. The research employs a qualitative approach using a conceptual review method through systematic literature study of relevant scholarly articles, books, and publications on digital marketing and tourist destination marketing. The findings indicate that an integrated digital marketing strategy has the potential to build destination brand awareness, encourage the dissemination of positive information through e-WOM, and increase tourist visit intention. These three constructs are interrelated and form a mechanism that strengthens the effectiveness of tourist destination marketing. The novelty of this research lies in the development of a conceptual model that integrates brand awareness, e-WOM, and visit intention as primary mechanisms in optimizing digital marketing within the context of the tourism sector in Jambi Province, thereby serving as a foundation for empirical research as well as for formulating digital-based destination marketing strategies.
Management Information System (MIS) for Achieving Work Efficiency and Effectiveness in Maximizing Employee Performance: A Conceptual Study as a Guide for Researchers Gupron Gupron; Andri Yandi; Eko Suprapto; Ifan Sadewa
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 2 (2024): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.135

Abstract

Management Information Systems (MIS) play a strategic role in enhancing the efficiency and effectiveness of an organization's operations. The implementation of MIS enables more structured data and information management, thereby supporting more accurate and faster decision-making. This study aims to analyze the concept and benefits of MIS in improving efficiency and effectiveness to achieve optimal work outcomes. The research method employed is a literature review, examining various references related to MIS implementation in different organizations. The findings indicate that a well-designed MIS can enhance both efficiency and effectiveness within an organization, ultimately contributing to optimal work performance. Additionally, MIS plays a crucial role in improving interdepartmental coordination and ensuring the optimal utilization of resources. These findings are expected to serve as a guide for researchers in understanding the role of MIS in modern management and provide valuable insights for organizations in optimizing the use of information technology.
Interactive Digital Advertising as a Strategy to Increase Brand Awareness, Engagement, and Purchase Intention in Local Startups: A Conceptual Study Arlindo do Ceu Fatima; Casimirio Soares; Gupron Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.277

Abstract

The development of digital technology has encouraged local startups to adopt more effective and efficient marketing strategies. One increasingly used approach is interactive digital advertising, which enables two-way communication between brands and consumers. This conceptual article aims to examine the role of interactive digital advertising in increasing brand awareness, consumer engagement, and purchase intention. By integrating various previous research findings, this article develops a conceptual framework that demonstrates the relationship between interactive digital advertising and brand awareness, consumer engagement, and purchase intention. This study is expected to provide theoretical contributions to the development of sustainable marketing literature and serve as an initial reference for researchers in conducting future empirical research.
When MSMEs Transform Digitally: The Influence of Literacy, Marketplace Quality, and Transaction Security on the Decision to Use E-Commerce in Jambi City (A Conceptual Study) Gupron Gupron; Amalina Maharani; Yumna Syaza Kani Putri; Dea Giska Khairany
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 2 (2025): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i2.299

Abstract

Digital transformation has become a significant phenomenon in the development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the utilization of e-commerce platforms as a marketing and transaction tool. This conceptual study aims to analyze the influence of digital literacy, marketplace application quality, and transaction security on the decision to use e-commerce by MSMEs in Jambi City. This study uses a qualitative descriptive approach with a library research method, namely through the search and critical analysis of various literature, previous research results, and theories relevant to the topic of digital transformation and e-commerce usage behavior by MSMEs. Theoretically, digital literacy is the basis for business actors' ability to understand, manage, and utilize digital technology effectively. The quality of marketplace applications includes aspects of ease of use, reliability, and user experience that influence the perception of transaction convenience. Meanwhile, transaction security plays a role in building user trust in online buying and selling activities. Through the synthesis of the results of the literature review, it is understood that these three factors interact in shaping MSMEs' decisions to use e-commerce as a digital business strategy. These conceptual findings are expected to enrich the theoretical foundation for further empirical research and provide policy direction for improving MSMEs' digital readiness in the technology-based economy era.
Information Technology Adoption and Business Model Innovation as Drivers of SME Competitiveness in Timor-Leste: A Conceptual Framework and Research Agenda Juvinal Ximenes Guterres; Gupron Gupron; Delfim da silva; Nuno da Costa; Andri Yandi
Dinasti Information and Technology Vol. 4 No. 2 (2026): Dinasti Information and Technology (October - December 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v4i2.3991

Abstract

Small and medium-sized enterprises (SMEs) play an important role in supporting economic diversification and employment in Timor-Leste. However, their competitiveness may be constrained by limited financial resources, digital capabilities, and market access. Although previous studies have examined digital technology adoption and business model innovation, these factors are often investigated separately or in contexts that may not fully reflect the conditions of SMEs in Timor-Leste. This study aims to develop a conceptual framework explaining how information technology adoption and business model innovation may contribute to SME competitiveness in Timor-Leste. A conceptual research approach was employed through a synthesis of relevant academic literature and institutional reports on digital transformation, business model innovation, and SME competitiveness. The synthesis indicates that information technology adoption may strengthen competitiveness through improved operational efficiency, broader market access, and better information management. Business model innovation may contribute by renewing how SMEs create, deliver, and capture value. The proposed framework positions these factors as two distinct but potentially complementary drivers of SME competitiveness and formulates two propositions for future empirical testing. The study’s novelty lies in integrating information technology adoption and business model innovation into a single conceptual framework specifically contextualized for SMEs in Timor-Leste. The framework provides a foundation for future empirical research and evidence-informed SME development policies.
Co-Authors Amalina Maharani Arlindo do Ceu Fatima Casimirio Soares Dea Giska Khairany Delfim da silva Eko Suprapto Ifan Sadewa Juvinal Ximenes Guterres M. Ridho Mahaputra M. Ridho Mahaputra Nuno da Costa Yandi, Andri Yumna Syaza Kani Putri