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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Siber International Journal of Digital Business
Eko Suprapto
Universitas Batanghari, Jambi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Management Information System (MIS) for Achieving Work Efficiency and Effectiveness in Maximizing Employee Performance: A Conceptual Study as a Guide for Researchers Gupron Gupron; Andri Yandi; Eko Suprapto; Ifan Sadewa
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 2 (2024): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.135

Abstract

Management Information Systems (MIS) play a strategic role in enhancing the efficiency and effectiveness of an organization's operations. The implementation of MIS enables more structured data and information management, thereby supporting more accurate and faster decision-making. This study aims to analyze the concept and benefits of MIS in improving efficiency and effectiveness to achieve optimal work outcomes. The research method employed is a literature review, examining various references related to MIS implementation in different organizations. The findings indicate that a well-designed MIS can enhance both efficiency and effectiveness within an organization, ultimately contributing to optimal work performance. Additionally, MIS plays a crucial role in improving interdepartmental coordination and ensuring the optimal utilization of resources. These findings are expected to serve as a guide for researchers in understanding the role of MIS in modern management and provide valuable insights for organizations in optimizing the use of information technology.
Digital Marketing Dalam Meningkatkan Citra Bank (Studi Pada Bank 9 Jambi) Eko Suprapto; Ifan Sadewa; Salsabila Dwi Fitri
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 4 (2024): Jurnal Ilmu Manajemen Terapan (Maret - April 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i4.2725

Abstract

Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam meningkatkan citra bank melalui dimensinya fulfillment/reliability¸ website design, customer service, dan secutity/privacy. Populasi dalam penelitian ini adalah nasabah Bank Jambi Kantor Cabang Pembantu Singkut, sampel yang diambil sebanyak 100 orang. Sumber data yaitu data primer dan data sekunder. Metode pengumpulan data menggunakan observasi, wawancara dan kuesioner. Analisis data dilakukan dengan metode kuantitatif dengan bantuan Smart-PLS. Hasil penelitian menyimpulkan bahwa digital marketing melalui dimensi fulfillment/reliability¸ website design, customer service, dan secutity/privacy memiliki pengaruh yang signifikan terhadap citra bank dengan dimensi likeability, competence, quality, performance, dan responsibility. Hal ini menjelaskan bahwasanya jika kegiatan digital marketing dapat dimaksimalkan dengan baik oleh manajemen perusahaan, maka hal ini akan membentuk citra perusahaan yang semakin baik.
Co-Authors Gupron Gupron Ifan Sadewa Salsabila Dwi Fitri Yandi, Andri