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p-Index From 2021 - 2026
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All Journal Journal of Commerce Management and Tourism Studies
Dr. Muhammad Ahmad Mazher
University Kuala Lumpur (UniKL), MALAYSIA
Humanities Economics, Econometrics & Finance Social Sciences

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Analysing the role of morning briefings in enhancing employee performance in the finance department of Mövenpick Resort & Spa Jimbaran Bali Ni Kadek Arsi Ardini; Ni Wayan Sumetri; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Yusuf Sarkingobir
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.442

Abstract

This study aims to examine the implementation of morning briefings as an internal communication tool that supports operational efficiency and enhances employee performance. The research addresses the implementation process, the role of these briefings in supporting employee performance, and the challenges and solutions associated with their execution. Specifically, the study describes the implementation of morning briefings, analyzes their role in supporting employee performance, and identifies the challenges and solutions within the Finance Department at Movenpick Resort & Spa Jimbaran Bali. A descriptive method with a qualitative approach was employed. Data collection involved observation, interviews, and documentation, with informants selected using a purposive sampling technique. Data analysis proceeded through the stages of collection, reduction, presentation, and conclusion drawing. The results indicate that morning briefings are conducted regularly, in a structured manner, and with open communication; consequently, they play a vital role in improving coordination, information dissemination, work readiness, discipline, accountability, and teamwork among employees. Challenges encountered were addressed by adjusting the timing of the briefings, increasing the participation of all team members, and strengthening team communication.
The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali I Komang Karisma Adinata; Ida Bagus Sanjaya; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.489

Abstract

This study aims to examine the influence of social media content quality and online reviews on customers' hotel room booking decisions at SBR Kuta, Bali. A quantitative research design was employed using purposive sampling to select hotel guests who had viewed the hotel's social media platforms and online review websites before making a reservation. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring social media content quality, online review quality, and booking decision variables. The data were analysed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination (R²), and hypothesis testing through t-tests and the F-test to evaluate both partial and simultaneous effects. The results indicate that high-quality social media content and credible online reviews positively and significantly influence customers' booking decisions, both individually and collectively. These findings suggest that informative, engaging digital content and positive customer reviews strengthen consumer trust and increase booking intentions. Therefore, hotels should optimise their digital marketing strategies and actively manage online reviews to enhance marketing performance and improve booking conversions in the competitive hospitality industry.
Co-Authors I Komang Karisma Adinata Ida Bagus Sanjaya Majid Wajdi Md. Afsarul Islam Muhammad Waheed Ni Kadek Arsi Ardini Ni Wayan Sumetri Yusuf Sarkingobir