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PREPARING INTERNATIONAL STANDARD BASED TEACHER Case Study: at Business Administration Study Program, Bali State Polytechnic (BSP) I Made Ardana Putra; Ida Bagus Sanjaya
Proceedings of ISELT FBS Universitas Negeri Padang Vol 3 (2015): Proceedings of 3nd International Seminar on English Language Teaching (ISELT)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.09 KB)

Abstract

On this globalization era that si-ens complicated problems, tight competition and sustainable changes is the thing that should be f'aced and passed by professional attitude. If that globalization claim is not anticipated well, he will be the loser at his own country, if he would like to be exist and succeed on his business and his life. like or dislike he has to prepare himself and welcome with all consequences either physically or mentally. Business world, tourism world. all life aspects and even education must be ready to face new era in the crazy competition. There is a case for instance, in the near future the foreign communities will be able to open universities in Indonesia. Regarding to problems that are getting more serious, today's universities should be ready to struggle. International Business Management at BSP as a new study program expected to be international class where everyone from all over the world can participate at that education because on the teaching and learnng process have to use English, Beside English media, the class should have standard facilities, e-administration, curriculum, and handout that are reiated to industries and qualified teachers recognized by foreign communities
PENGARUH EXPERIENTIAL MAREKTING DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA TIJILI HOTEL SEMINYAK NI PUTU ASTARI KIRANA; IDA BAGUS SANJAYA; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA
GANEC SWARA Vol 15, No 1 (2021): Maret 2021
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i1.197

Abstract

      The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient of 0.278. Customer satisfaction also has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient value of 0.494. Simultaneously, experiential marketing and satisfaction variables have a positive and significant effect on customer loyalty of Tijili Hotel Seminyak with the acquisition of a coefficient of determination of 78.1%, while the remaining 21.9% is influenced by other factors not examined.
STRATEGI PEMASARAN UMKM DI TENGAH PANDEMI COVID-19 (STUDI KASUS PADA BENETREE COFFEE, DENPASAR) Ni Ketut Lasmini; Ni Ketut Narti; Ida Bagus Sanjaya; KD Nindiana Widiantari
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This study aims to determine the company's strengths, weaknesses, opportunities, and threats and to find out the right marketing strategy to be applied to Benetree Coffee. The research was conducted for 3 months, starting from January - March 2021 at Benetree Coffee. The research method used is descriptive qualitative and quantitative. While the analytical tools used are SWOT analysis with IFAS (Internal Factor Analysis Summary) matrix, EFAS (External Factor Analysis Summary) matrix, IE matrix (Internal External), SWOT matrix. The results of the IFAS matrix analysis are 2.897 which indicates that the company's internal position is strong. The results of the EFAS matrix analysis are 2,774. The results of the mapping on the IE matrix show that Benetree Coffee in the marketing strategy occupies position V. This indicates that Benetree Coffee is in a growth position. The results of the SWOT matrix show that there are 11 alternative strategies that can be done by company.
The Scientometrics and Information Retrieval: Bridging Weak-Link Between Technology and Performance I Wayan Wirga; I Wayan Sukarta; Ida Bagus Sanjaya
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1925

Abstract

Studies over the past 20 years have shown that the alignment between technology utilization and business performance is a widespread and unexplored problem, especially in SMEs. While significant progress has been made to understand alignment, research on IT alignment is still plagued by several problems. This study aims to find patterns of the relationship between the role of technology and business performance through visual trends by identifying the keywords technology and business performance to find and identify related articles in the Scopus database that published from 2002 to 2022. The findings are visual trends increasing number of publications each year, authors, and subject area articles, keywords, and authorship networks. This literature review provides evidence that technology attracts academic researchers to make policy-relevant.
Analisis Kecepatan dan Kehandalan Pelayanan Jasa Perawatan dan Perbaikan terhadap Tingkat Kepuasan Pelayanan Unit Penunjang Akademik Perawatan dan Perbaikan Politeknik Negeri Bali Ni Putu Diah Pratiwi; Ida Bagus Sanjaya; Gede Pradiva Adiningrat
Jurnal Syntax Admiration Vol. 5 No. 9 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i9.1448

Abstract

This study aims to analyze the variables of speed and reliability of maintenance and repair services to the level of service satisfaction of the Maintenance and Repair Academic Support Unit of the Bali State Polytechnic. This study uses a quantitative method with a population of all UPA-PP service users who occupy positions as Head of Department, Secretary of Department, Department Administration, Head of Study Program, Head of Unit, Head of Center, Head of Workshop/Lab, Workshop/Lab Technician, Head of Section and Head of Sub-Division as many as 138 people. The research sample consisted of 103 UPA-PP users who were selected through probability sampling using proportionate stratified random sampling with the Slovin formula. Data were collected using a Likert Scale-based questionnaire and analyzed by multiple linear regression. The results of the study show that partially, the velocity variable (X1) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.317 and a t-value of 3.237 > t table 1.98397 with a value of Sig. 0.002 < 0.05. And partially, reliability (X2) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.776 and a t-value of 6.490 > t table 1.98397 with a Sig. value of 0.000 < 0.05. Meanwhile, simultaneously the variables of speed (X1) and reliability (X2) have a positive and significant effect on the level of service satisfaction (Y) of F calculated 58.567 > F table 3.09 with a value of Sig. 0.000 < 0.05.
Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention? PUTRA, I Komang Mahayana; GEDE, I Gusti Ketut; WIRGA, I Wayan; SANJAYA, Ida Bagus; YASA, I Ketut
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.133

Abstract

Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products.  MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users.  Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention.  Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.
ANALISIS DETERMINASI INNOVATIVE WORK BEHAVIOR DI YAYASAN TP 45 DANANJAYA, IDA BAGUS GEDE; SANJAYA, IDA BAGUS; SAPUTRA, UPAYANA WIGUNA EKA; FAKRUROZI, RIFQI NUR; SITAWATI, ANAK AGUNG RAKA; SUMETRI, NI WAYAN
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.789

Abstract

This study aims to determine the determination of Innovative work behavior on Employees and Teachers at the TP 45 Foundation. The theory used is Innovative work behavior, Psychological Capital and Psychological Empowerment. This type of research uses quantitative methods. The sample for this research is all employees and teachers who work at the TP 45 Foundation. The data collection method used is the sampling technique in this study using probability sampling with saturated sampling technique, where the sample selection has certain criteria. The data analysis technique used in this study is to use structural equation modeling (SEM) or structural equation models using the partial least squares (PLS) approach. Partial Least Square (PLS) is used to determine the complexity of the relationship between latent variables and their indicators. The results of this research show that Psychological Empowerment has a positive and significant effect on innovative work behavior. Psychological Capital has a positive and significant effect on innovative work behavior. Psychological Empowerment has a positive and significant effect on Psychological Capital Psychological Capital partially mediates the effect of Psychological Empowerment on innovative work behavior
Implementasi green marketing pada FiPuA Angela, Ni Made Utari Tisna; Wajdi, Majid; Sanjaya, Ida Bagus; Arbainah, Siti
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.1

Abstract

The tourism industry sector is in second place as Indonesia's biggest foreign exchange contributor but on the other hand, Indonesian tourism is still considered to be a world that is not environmentally friendly, so it becomes a new challenge for tourism industry players to solve these problems together. Hospitality is a part of the tourism service industry which has a fairly rapid development and plays an important role in tourism in a region and is supposed to implement green marketing in running its business. This study aims to analyze and determine the implementation of green marketing strategies and the efforts of the company. This research was conducted directly in one of the tourism service industries that provides accommodation services and has implemented a green marketing strategy in running its business to be used as a place of research. Observation and document study was done to provide the data of the research. Based on the results of the study, the quality of the green marketing strategy of the company is "A" namely "Special" with a final score of 86.78. The dominant strategy carried out by companies is to preserve the surrounding environment with the highest average value of 4.72. In implementing a green marketing strategy, the efforts made by the company are by referring to the Tri Hita Karana implementation guidebook which in principle maintains a balanced life and harmonious relationship with God, and fellow humans and helps preserve the environment around.
ANALYSIS OF THE APPLICATION OF FINGERPRINT ATTENDANCE (FINGERSPOT) AND SERVICE CHARGE ON EMPLOYEE WORK DISCIPLINE AT LE GRANDE BALI ULUWATU HOTEL Geraldine, Putu Prita Pramesti; Sanjaya, Ida Bagus; Saputra, Upayana Wiguna Eka
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3211

Abstract

Introduction: This study was conducted to examine the impact of implementing an attendance system based on fingerprint technology (Fingerspot) and the provision of service charges on the level of discipline among workers at Le Grande Bali Uluwatu Hotel. The study's object includes the entire workforce of Le Grande Bali Uluwatu Hotel, comprising 183 employees. Methods: The data collection process employed a cross-sectional design, with questionnaires distributed online through the Google Forms platform. The sampling method employed the Proportionate Stratified Random Sampling technique, resulting in a sample of 65 respondents. The characteristics of this research are classified as explanatory research using a quantitative approach. Research data processing utilizes the SPSS application to analyze the correlation between research variables. Results: The data collection strategy employed includes distributing questionnaires, reviewing the literature, and conducting direct observations. The information collected will be analyzed in a quantitative, numerical format. The analysis method used consists of Instrument Validity and Reliability Tests, Descriptive Statistical Analysis, classical assumption testing, and Hypothesis Testing. The outcome of this research is expected to provide a comprehensive picture of the correlation between the application of the fingerprint attendance system and the allocation of service charges based on the level of employee discipline. This research concludes that the application of Fingerprint Attendance (Fingerspot) and Service Charge makes a positive and significant contribution in optimizing performance and providing positive evaluations and feedback to the Human Resources Department regarding the work discipline of employees at Le Grande Bali Uluwatu Hotel. Keywords: Employee Work Discipline Fingerprint Absence, Human Resources, Service Charge
Analisis Strategi Promosi Tabungan Hari Tua (THT) Bali Dwipa Terhadap Nasabah Usia Produktif Kerja Pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar Sari, Anak Agung Ayu Mirah Cahaya Mustika; Sanjaya, Ida Bagus; Putra, Kadek Dwi Cahaya
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.204

Abstract

This research aims to analyze the promotional strategy of the Bali Dwipa Retirement Savings (THT) product toward working-age customers at PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office. The increasing number of competitors offering similar products has led to unstable sales performance. Therefore, PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office must implement an effective strategy to improve its sales targets. The strategy employed is the promotional mix, which includes advertising, personal selling, sales promotion, public relations, and direct marketing tools. This research applies IFAS matrix, EFAS matrix, IE matrix, and SWOT analysis. Data collection methods used in this study include observation, interviews, questionnaires, and documentation. The results of this study reveal several alternative strategies including the SO strategy focuses on optimizing the reach of current promotional activities and enhancing personal approaches to attract more customers, particularly through the integration of direct and online promotions, the WO strategy emphasizes improving publication efforts through collaboration with the community and optimizing the customer database to strengthen product branding, the ST strategy involves maintaining consistent dissemination of information about the Bali Dwipa Retirement Savings product by highlighting rewards tailored to customer segments, and WT strategy proposes activating email newsletters as a means of advertising updates.  Keywords: SWOT Analysis, Promotional Mix, Retirement Savings Abstrak Penelitian ini bertujuan untuk menganalisis strategi promosi produk Tabungan Hari Tua (THT) Bali Dwipa terhadap nasabah usia produktif kerja pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar. Meningkatnya jumlah pesaing yang menawarkan produk sejenis telah menyebabkan kinerja penjualan menjadi tidak stabil. Oleh karena itu, PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar perlu menerapkan strategi yang efektif guna meningkatkan target penjualannya. Strategi yang digunakan adalah bauran promosi, yang mencakup periklanan, penjualan personal, promosi penjualan, hubungan masyarakat, dan alat pemasaran langsung. Penelitian ini menggunakan analisis SWOT melalui matriks IFAS, matriks EFAS, matriks IE, dan matriks SWOT. Metode pengumpulan data yang digunakan dalam penelitian ini meliputi observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian ini menunjukkan beberapa strategi alternatif, antara lain strategi SO yang berfokus pada optimalisasi jangkauan promosi yang sedang berjalan dan peningkatan pendekatan personal untuk menarik lebih banyak nasabah, khususnya melalui penggabungan promosi langsung dan online, strategi WO yang menekankan pada peningkatan upaya publikasi melalui kolaborasi dengan masyarakat serta optimalisasi database nasabah untuk memperkuat citra merek produk, strategi ST yang melibatkan konsistensi dalam penyebaran informasi mengenai produk THT Bali Dwipa dengan menonjolkan hadiah yang disesuaikan dengan segmen nasabah, dan strategi WT yang mengusulkan pengaktifan newsletter email sebagai sarana pembaruan iklan.   Kata Kunci: Analisis SWOT, Bauran Promosi, Tabungan Hari Tua
Co-Authors Adelia Oktafany Angela, Ni Made Utari Tisna Arbainah, Siti Dr. Muhammad Ahmad Mazher Eliyanti, Ni Kadek FAKRUROZI, RIFQI NUR Galang Marhaenisme Gede Pradiva Adiningrat Gede, I Gusti Ketut Geraldine, Putu Prita Pramesti I Komang Karisma Adinata I Made Ardana Putra I Nyoman Hendra Laksmana I Putu Artha Dharma Putra I Wayan Sukarta I Wayan Wirga I Wayan Wirga Ida Bagus Gede Dananjaya Juliatni, Ni Kadek Ena Kadek Dwi Cahaya Putra Kadek Narindra Asri Putria Daniswara Kadu, Joko Godo KASIANI KASIANI KD Nindiana Widiantari Laily Fauziah M.Pd Prof. Dr. I Nyoman Sudiana . Made Ayu Jayanti Prita Utami Majid Wajdi Majid Wajdi Md. Afsarul Islam Meliani Andari Muhammad Waheed Ni Kadek Devi Citra Dewi Ni Ketut Lasmini Ni Ketut Narti Ni Ketut Sundari Utami Ni Luh Putu Tasya Diah Maharani Ni Nyoman Teristiyani Winaya NI PUTU ASTARI KIRANA Ni Putu Diah Pratiwi Ni Putu Putri Widiani Ni Putu Ritra Trees Ari Kartika Hadi Saraswati Octavyanti, Ni Putu Liana Oktawiryati, Ni Putu Putra Yudistira, Cokorda Gede Putra, I Komang Mahayana Putu Adi Suprapto Rahayu, Ni Komang Suri Santika, Ni Luh Putu Sari, Anak Agung Ayu Mirah Cahaya Mustika Septiani, Luh Enik Sitawati, Anak Agung Raka Sumetri, Ni Wayan Suryani, Komang Upayana Wiguna Eka Saputra Wardhana, Eka Yasa, I Ketut