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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) GANEC SWARA Business and Investment Review Journal of Commerce Management and Tourism Studies Journal of Entrepreneurial and Business Diversity
SANJAYA, IDA BAGUS
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention? PUTRA, I Komang Mahayana; GEDE, I Gusti Ketut; WIRGA, I Wayan; SANJAYA, Ida Bagus; YASA, I Ketut
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.133

Abstract

Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products.  MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users.  Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention.  Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.
ANALISIS DETERMINASI INNOVATIVE WORK BEHAVIOR DI YAYASAN TP 45 DANANJAYA, IDA BAGUS GEDE; SANJAYA, IDA BAGUS; SAPUTRA, UPAYANA WIGUNA EKA; FAKRUROZI, RIFQI NUR; SITAWATI, ANAK AGUNG RAKA; SUMETRI, NI WAYAN
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.789

Abstract

This study aims to determine the determination of Innovative work behavior on Employees and Teachers at the TP 45 Foundation. The theory used is Innovative work behavior, Psychological Capital and Psychological Empowerment. This type of research uses quantitative methods. The sample for this research is all employees and teachers who work at the TP 45 Foundation. The data collection method used is the sampling technique in this study using probability sampling with saturated sampling technique, where the sample selection has certain criteria. The data analysis technique used in this study is to use structural equation modeling (SEM) or structural equation models using the partial least squares (PLS) approach. Partial Least Square (PLS) is used to determine the complexity of the relationship between latent variables and their indicators. The results of this research show that Psychological Empowerment has a positive and significant effect on innovative work behavior. Psychological Capital has a positive and significant effect on innovative work behavior. Psychological Empowerment has a positive and significant effect on Psychological Capital Psychological Capital partially mediates the effect of Psychological Empowerment on innovative work behavior
Implementasi green marketing pada FiPuA Angela, Ni Made Utari Tisna; Wajdi, Majid; Sanjaya, Ida Bagus; Arbainah, Siti
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.1

Abstract

The tourism industry sector is in second place as Indonesia's biggest foreign exchange contributor but on the other hand, Indonesian tourism is still considered to be a world that is not environmentally friendly, so it becomes a new challenge for tourism industry players to solve these problems together. Hospitality is a part of the tourism service industry which has a fairly rapid development and plays an important role in tourism in a region and is supposed to implement green marketing in running its business. This study aims to analyze and determine the implementation of green marketing strategies and the efforts of the company. This research was conducted directly in one of the tourism service industries that provides accommodation services and has implemented a green marketing strategy in running its business to be used as a place of research. Observation and document study was done to provide the data of the research. Based on the results of the study, the quality of the green marketing strategy of the company is "A" namely "Special" with a final score of 86.78. The dominant strategy carried out by companies is to preserve the surrounding environment with the highest average value of 4.72. In implementing a green marketing strategy, the efforts made by the company are by referring to the Tri Hita Karana implementation guidebook which in principle maintains a balanced life and harmonious relationship with God, and fellow humans and helps preserve the environment around.
ANALYSIS OF THE APPLICATION OF FINGERPRINT ATTENDANCE (FINGERSPOT) AND SERVICE CHARGE ON EMPLOYEE WORK DISCIPLINE AT LE GRANDE BALI ULUWATU HOTEL Geraldine, Putu Prita Pramesti; Sanjaya, Ida Bagus; Saputra, Upayana Wiguna Eka
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3211

Abstract

Introduction: This study was conducted to examine the impact of implementing an attendance system based on fingerprint technology (Fingerspot) and the provision of service charges on the level of discipline among workers at Le Grande Bali Uluwatu Hotel. The study's object includes the entire workforce of Le Grande Bali Uluwatu Hotel, comprising 183 employees. Methods: The data collection process employed a cross-sectional design, with questionnaires distributed online through the Google Forms platform. The sampling method employed the Proportionate Stratified Random Sampling technique, resulting in a sample of 65 respondents. The characteristics of this research are classified as explanatory research using a quantitative approach. Research data processing utilizes the SPSS application to analyze the correlation between research variables. Results: The data collection strategy employed includes distributing questionnaires, reviewing the literature, and conducting direct observations. The information collected will be analyzed in a quantitative, numerical format. The analysis method used consists of Instrument Validity and Reliability Tests, Descriptive Statistical Analysis, classical assumption testing, and Hypothesis Testing. The outcome of this research is expected to provide a comprehensive picture of the correlation between the application of the fingerprint attendance system and the allocation of service charges based on the level of employee discipline. This research concludes that the application of Fingerprint Attendance (Fingerspot) and Service Charge makes a positive and significant contribution in optimizing performance and providing positive evaluations and feedback to the Human Resources Department regarding the work discipline of employees at Le Grande Bali Uluwatu Hotel. Keywords: Employee Work Discipline Fingerprint Absence, Human Resources, Service Charge
Analisis Strategi Promosi Tabungan Hari Tua (THT) Bali Dwipa Terhadap Nasabah Usia Produktif Kerja Pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar Sari, Anak Agung Ayu Mirah Cahaya Mustika; Sanjaya, Ida Bagus; Putra, Kadek Dwi Cahaya
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.204

Abstract

This research aims to analyze the promotional strategy of the Bali Dwipa Retirement Savings (THT) product toward working-age customers at PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office. The increasing number of competitors offering similar products has led to unstable sales performance. Therefore, PT Bank Pembangunan Daerah Bali, Denpasar Main Branch Office must implement an effective strategy to improve its sales targets. The strategy employed is the promotional mix, which includes advertising, personal selling, sales promotion, public relations, and direct marketing tools. This research applies IFAS matrix, EFAS matrix, IE matrix, and SWOT analysis. Data collection methods used in this study include observation, interviews, questionnaires, and documentation. The results of this study reveal several alternative strategies including the SO strategy focuses on optimizing the reach of current promotional activities and enhancing personal approaches to attract more customers, particularly through the integration of direct and online promotions, the WO strategy emphasizes improving publication efforts through collaboration with the community and optimizing the customer database to strengthen product branding, the ST strategy involves maintaining consistent dissemination of information about the Bali Dwipa Retirement Savings product by highlighting rewards tailored to customer segments, and WT strategy proposes activating email newsletters as a means of advertising updates.  Keywords: SWOT Analysis, Promotional Mix, Retirement Savings Abstrak Penelitian ini bertujuan untuk menganalisis strategi promosi produk Tabungan Hari Tua (THT) Bali Dwipa terhadap nasabah usia produktif kerja pada PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar. Meningkatnya jumlah pesaing yang menawarkan produk sejenis telah menyebabkan kinerja penjualan menjadi tidak stabil. Oleh karena itu, PT Bank Pembangunan Daerah Bali Kantor Cabang Utama Denpasar perlu menerapkan strategi yang efektif guna meningkatkan target penjualannya. Strategi yang digunakan adalah bauran promosi, yang mencakup periklanan, penjualan personal, promosi penjualan, hubungan masyarakat, dan alat pemasaran langsung. Penelitian ini menggunakan analisis SWOT melalui matriks IFAS, matriks EFAS, matriks IE, dan matriks SWOT. Metode pengumpulan data yang digunakan dalam penelitian ini meliputi observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian ini menunjukkan beberapa strategi alternatif, antara lain strategi SO yang berfokus pada optimalisasi jangkauan promosi yang sedang berjalan dan peningkatan pendekatan personal untuk menarik lebih banyak nasabah, khususnya melalui penggabungan promosi langsung dan online, strategi WO yang menekankan pada peningkatan upaya publikasi melalui kolaborasi dengan masyarakat serta optimalisasi database nasabah untuk memperkuat citra merek produk, strategi ST yang melibatkan konsistensi dalam penyebaran informasi mengenai produk THT Bali Dwipa dengan menonjolkan hadiah yang disesuaikan dengan segmen nasabah, dan strategi WT yang mengusulkan pengaktifan newsletter email sebagai sarana pembaruan iklan.   Kata Kunci: Analisis SWOT, Bauran Promosi, Tabungan Hari Tua
Co-Authors Angela, Ni Made Utari Tisna Arbainah, Siti FAKRUROZI, RIFQI NUR Gede, I Gusti Ketut Geraldine, Putu Prita Pramesti I Wayan Wirga Ida Bagus Gede Dananjaya Kadek Dwi Cahaya Putra Majid Wajdi Putra, I Komang Mahayana Saputra, Upayana Wiguna Eka Sari, Anak Agung Ayu Mirah Cahaya Mustika Sitawati, Anak Agung Raka Sumetri, Ni Wayan Yasa, I Ketut