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p-Index From 2021 - 2026
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All Journal International Journal Artificial Intelligent and Informatics Journal of Management Branding
Achmed Ghazali Ar Lery
Universitas Muhammadiyah Mamuju
Computer Science & IT Economics, Econometrics & Finance

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Determinan User Performance: Peran Task Technology Fit dan Perceived Usefulness pada Pegawai Kementerian Haji Provinsi Sulawesi Barat Achmed Ghazali Ar Lery; Ramli S; Muhammad Aqil
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.126

Abstract

This study aims to analyze the influence of Task Technology Fit and Perceived Usefulness on User Performance among employees of the Ministry of Hajj in West Sulawesi Province. This study employs a quantitative approach using a survey method. The population for this study consists of all employees at the agency, and sampling was conducted in accordance with the research objectives. Data were collected via a closed-ended questionnaire using a Likert scale and analyzed using multiple linear regression. The results indicate that Task Technology Fit has a significant partial effect on User Performance, as does Perceived Usefulness, which also has a significant partial effect on User Performance. Simultaneously, Task-Technology Fit and Perceived Usefulness were found to have a significant effect on User Performance. These findings indicate that user performance will improve if the technology used aligns with job tasks and is perceived to provide tangible benefits. Thus, organizations need to ensure that technology aligns with the needs of employees’ tasks and foster a positive perception of the system’s benefits so that user performance can improve optimally. The novelty of this study lies in testing the integration of the Task Technology Fit and Perceived Usefulness models within the specific context of public administration services at the Ministry of Hajj in West Sulawesi Province, which provides a new empirical contribution to the literature on technology adoption in the government sector.
The Influence of Content Authenticity and Digital Creativity on Affiliate Marketing Performance through Digital Trust on Facebook Pro User Content Creators Masyitah Febrianti Hamzah; Achmed Ghazali Ar Lery; Hari Yeni; Muhammad Aqil
International Journal Artificial Intelligent and Informatics Vol. 4 No. 3 (2026): August 2026
Publisher : Research and Social Study Institute (ReSSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/c5c0gz69

Abstract

The development of the creator economy has opened up opportunities for mothers to engage in affiliate marketing through Facebook Professional Mode. However, authenticity and creativity of content do not always result in clicks, sales, and commissions because audience decisions are also influenced by the level of trust in the creator. This study aims to analyze the influence of Content Authenticity and Digital Creativity on Affiliate Marketing Performance, both directly and through Digital Trust as a mediating variable for mom content creators using Facebook Pro. The study used a quantitative approach with an explanatory design. The sample consisted of 205 respondents selected using a purposive sampling technique based on the criteria of being mothers, actively using Facebook Pro, producing content, and having promoted products through affiliate links. Data were collected through an online questionnaire with a Likert scale of 1–5 and analyzed using Structural Equation Modeling based on AMOS version 31. The research model showed a good level of fit, with an RMSEA of 0.000, a CFI of 1.000, a CMIN/DF of 0.900, and an NFI of 0.943. The test results show that Content Authenticity does not have a significant direct effect on Affiliate Marketing Performance (β=0.127; p=0.174). Digital Creativity also does not have a significant direct effect (β=−0.003; p=0.974). Conversely, Content Authenticity (β=0.648; p<0.001) and Digital Creativity (β=0.578; p<0.001) have a positive effect on Digital Trust. Furthermore, Digital Trust has a positive effect on Affiliate Marketing Performance (β=0.657; p<0.001). The Sobel test proves that Digital Trust fully mediates the effect of content authenticity and creativity on affiliate performance. These findings confirm that digital trust is the primary mechanism that transforms content quality into measurable affiliate marketing results.
Co-Authors Hari Yeni Masyitah Febrianti Hamzah Muhammad Aqil Muhammad Aqil Ramli S