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All Journal Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi
Eddy Soeryanto Soeogoto
Universitas Komputer Indonesia
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANCANGAN MODEL STRATEGIS TRANSFORMASI BISNIS RADIO LOKAL BERBASIS AI-DRIVEN TECHNOPRENEURSHIP PADA NIRWANA FM BANJARMASIN Novia Purnamasari; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.514

Abstract

The rapid development of Artificial Intelligence (AI) offers strategic opportunities to strengthen technopreneurship models, including within conventional offline businesses. This study aims to design an AI-driven strategic transformation model for a local radio business, focusing on Nirwana FM Banjarmasin, particularly its Event Organizer (EO) services, product sales, and marketing collaborations. A qualitative case study approach was employed, with data collected through in-depth interviews, field observations, and analysis of operational documents to map the existing level of technological integration. The findings reveal a significant digitalization gap, where Nirwana FM has not yet implemented AI in a comprehensive and integrated manner. Operational processes within the EO unit and marketing strategies remain largely manual and rely on fragmented technological tools. To address this issue, the study proposes a strategic AI-based model through the integration of five core solutions: (1) AI-Based Audience Analytics, (2) Predictive Analytics for Product Stock Planning, (3) AI-Powered Social Media Performance Tracking, (4) AI-Assisted Scheduling and Event Management, and (5) Automated Chatbot and Information Services. This model serves not only as an operational optimization framework but also as a sustainable hybrid business transformation strategy for local radio enterprises and MSMEs in the digital era.
SINERGI PERSONAL BRANDING CEO DAN CONTENT MARKETING DALAM STRATEGI TECHNOPRENEURSHIP KLINIK & APOTEK MAS BANJARBARU Martin Agusta; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.520

Abstract

This study aims to analyze the synergy between CEO personal branding and content marketing within the technopreneurship strategy implemented at MAS Clinic and Pharmacy, Banjarbaru, South Kalimantan. A descriptive qualitative approach was employed through digital observation of the official Instagram account, social media content analysis, and examination of digital technologies supporting healthcare services and marketing. The findings reveal that digital transformation extends beyond service digitalization by strengthening health education, communication, and marketing through social media. Educational content featuring doctors and healthcare professionals increases audience engagement, fosters emotional connection, and enhances brand awareness and public trust. The main finding demonstrates that the synergy between CEO personal branding and institutional content marketing organically expands market reach, improves marketing cost efficiency, and strengthens the competitiveness of healthcare services. Furthermore, this strategy supports all stages of digital consumer behavior based on the Attention, Interest, Search, Action, and Share (AISAS) model. The study concludes that integrating digital leadership with educational content marketing represents an effective technopreneurship strategy for enhancing public trust while reinforcing the competitive position of healthcare providers within the digital healthcare ecosystem.
Co-Authors Adam Mukharil Bachtiar Irfan Dwiguna Sumitra Martin Agusta Novia Purnamasari Rahma Wahdiniwaty