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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Golden Ratio of Mapping Idea and Literature Format Jurnal Entrepreneur dan Manajemen Sains Golden Ratio of Data in Summary Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi
Martin Agusta
Universitas Komputer Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Operational Efficiency and Cost-Benefit Analysis of Electronic Medical Records (EMR) Transformation at the MAS Clinic in South Kalimantan Novia Purnamasari; Martin Agusta; Adhika Ramadhan; Herman S. Soegoto; Agus Riyanto
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2268

Abstract

Digital transformation in the healthcare sector has become a strategic approach to improving operational efficiency and service quality. One form of this transformation is the implementation of Electronic Medical Records (EMR), which enables faster, more accurate, and integrated patient data management. Clinic MAS in South Kalimantan adopted EMR to replace the conventional administrative system that previously caused queue build-ups, service delays, potential errors in prescription reading, high administrative burdens, and weak operational control. This study aims to analyze the operational efficiency and cost-benefit of EMR transformation at Clinic MAS from the perspective of Digital Analytics in Business. The research employs a qualitative descriptive approach with a case study design. Data were collected through semi-structured interviews, observation, and documentation involving the clinic director, administrative staff, and healthcare workers. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results show that EMR implementation has eliminated queue build-ups, minimized prescription errors, reduced fraud potential, reduced paper usage through a paperless system, and lowered operational costs. Furthermore, EMR has increased clinic revenue by 60% to 70% within one year and enabled real-time business monitoring. The findings confirm that EMR transformation serves not merely as an administrative innovation but as a digital business intelligence strategy that supports profitability, business efficiency, and clinic competitiveness in the digital era.
The Role of Perceived Convenience and Trust in Sustainability Claims in Driving Sustainable Purchasing Behaviour in E-Commerce Users Adhika Ramadhan; Novia Purnamasari; Martin Agusta; Herman S. Soegoto; Lilis Puspitawati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2269

Abstract

Growing public awareness of environmental problems has boosted demand for sustainable shopping, especially on e commerce platforms that often highlight green or eco friendly labels in their marketing. However, many consumers doubt these claims because they do not fully trust the information provided. Past studies usually looked at convenience and trust as separate factors. Few have combined them to see how they work together in online shopping, particularly in developing nations like Indonesia. This research tries to fill that gap. It looks at how perceived convenience—meaning easy navigation, quick checkout, and clear product information—and trust in sustainability claims affect whether people actually buy green products. The study used a quantitative method, collecting data from 143 e commerce users chosen through purposive sampling. Participants answered a Likert scale questionnaire, and the researchers analyzed the data using SEM PLS. The findings show that convenience has a strong, positive effect on sustainable buying Behaviour. When platforms are user friendly, shoppers are more likely to choose eco friendly items. Trust in the sustainability claims also matters a lot. If shoppers believe the claims are honest and transparent, they are more willing to buy sustainable products. Moreover, trust acts as a bridge: it makes the influence of convenience even stronger, because a convenient platform that also provides believable green information encourages more purchases. Despite positive results, the study points out a common problem—there is still a gap between what consumers say they intend to do and what they actually do when it comes to buying environmentally friendly goods online.
The Role of Service Culture and Organizational Climate in Healthcare Workforce Digital Adaptation Readiness at the MAS Clinic in Banjarbaru, Indonesia Martin Agusta; Adhika Ramadhan; Novia Purnamasari; Rahma Wahdiniwaty; Deden A. Wahab Sya’roni
Golden Ratio of Data in Summary Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i3.2303

Abstract

Digital transformation through Electronic Medical Records (EMR) is an urgent need for primary-level healthcare facilities to improve service quality in the 4.0 era. However, the effectiveness of this technology is often hampered by suboptimal Human Resources (HR) readiness and support from the work environment, particularly in regional primary clinics. This study aims to analyze the role of service culture and organizational climate in the digital adaptation readiness of healthcare workers at the MAS Clinic in Banjarbaru. This study used a descriptive qualitative approach with a case study design. Data collection was conducted through in-depth interviews, observations, and documentation with 12 informants consisting of clinic leaders, doctors, nurses, and administrative staff. The results show that a service culture oriented towards professionalism, collaboration, and commitment to service quality are the main factors driving the acceptance of digital technology. In addition, a supportive organizational climate, especially through direct support from leadership, plays a role in helping healthcare workers overcome digital competency barriers. However, the digital adaptation process still faces several challenges, such as limited technological infrastructure, resistance to change, and low digital literacy. Healthcare workers' digital adaptation readiness depends not only on technological aspects, but also on strengthening the service culture and creating a conducive organizational climate. This study recommends the need for improved technology infrastructure and ongoing digital training at the MAS Banjarbaru Clinic to align conventional work culture with an integrated health information system.
TANTANGAN EKSISTENSI PEMIMPIN DALAM MENGELOLA SDM DI ERA DIGITAL Novia Purnamasari; Martin Agusta; Isniar Budiarti; Dedi Sulistiyo; Siti Kurnia Rahayu
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation in healthcare services demands leadership that is not only adaptive to technological change but also capable of integrating knowledge, ethical values, and humanistic dimensions in human resource management. This study aims to analyze the existence of digital leadership at MAS Clinic from the perspective of the philosophy of science, particularly through the ontological, epistemological, and axiological dimensions. The research employs a qualitative approach with a reflective case study design within an interpretive paradigm that views social reality as a construction of meaning shaped through interpersonal interactions. Data were collected through in-depth interviews with leaders and staff, participatory observation of work processes, and digital documentation capturing managerial dynamics and clinical service practices. The findings reveal that leadership at MAS Clinic, ontologically, perceives staff as meaningful subjects embedded within a collectivist socio-cultural context, thereby manifesting leadership presence in an authentic and participatory manner. Epistemologically, leaders facilitate the creation of collective knowledge through digital-based mentoring and the SECI process by integrating tacit knowledge, explicit knowledge, and real-time digital data. Axiologically, digital leadership is oriented toward strengthening ethical values, humanism, and patient safety as primary priorities, while fostering an innovation culture grounded in moral values. These findings affirm that effective digital leadership in local healthcare service contexts is inherently humanistic and contextual rather than purely technocratic. Theoretically, this study contributes to the discourse on digital leadership grounded in the philosophy of science, while practically offering strategic references for clinic managers in implementing ethical and human-centered digital transformation.  Keywords: Digital Era, Leadership Existence, Healthcare Clinic, Human Resource Management, Leadership Challenges.
Integration of Online Queue System and Electronic Medical Records to Improve Operational Efficiency in a Primary Clinic Martin Agusta; Umi Narimawati; Bobi Kurniawan; Agus Riyanto; Raeni Dwisanty
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2589

Abstract

This study aims to analyze the integration of an online queue system and Electronic Medical Records (EMR) as a managerial strategy to enhance operational efficiency at Klinik dan Laboratorium Pratama Muhammad Abdus Syafi (MAS). A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation review. The findings indicate that integrating the two digital systems significantly reduced patient waiting times, improved service flow, and minimized administrative duplication. From an operational management perspective, the integrated system optimized resource utilization, increased healthcare staff productivity, and strengthened data-driven decision-making. Digital transformation through system integration demonstrably improved operational efficiency and organizational performance stability. Successful implementation was strongly influenced by human resource readiness, information technology governance, and adequate infrastructure support. This study was conducted within a single institution using a qualitative approach, which limits the generalizability of the findings. This research provides empirical evidence on digital integration strategies in primary healthcare facilities and highlights digital transformation as a long-term managerial approach to achieving operational excellence and organizational sustainability.
SINERGI PERSONAL BRANDING CEO DAN CONTENT MARKETING DALAM STRATEGI TECHNOPRENEURSHIP KLINIK & APOTEK MAS BANJARBARU Martin Agusta; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.520

Abstract

This study aims to analyze the synergy between CEO personal branding and content marketing within the technopreneurship strategy implemented at MAS Clinic and Pharmacy, Banjarbaru, South Kalimantan. A descriptive qualitative approach was employed through digital observation of the official Instagram account, social media content analysis, and examination of digital technologies supporting healthcare services and marketing. The findings reveal that digital transformation extends beyond service digitalization by strengthening health education, communication, and marketing through social media. Educational content featuring doctors and healthcare professionals increases audience engagement, fosters emotional connection, and enhances brand awareness and public trust. The main finding demonstrates that the synergy between CEO personal branding and institutional content marketing organically expands market reach, improves marketing cost efficiency, and strengthens the competitiveness of healthcare services. Furthermore, this strategy supports all stages of digital consumer behavior based on the Attention, Interest, Search, Action, and Share (AISAS) model. The study concludes that integrating digital leadership with educational content marketing represents an effective technopreneurship strategy for enhancing public trust while reinforcing the competitive position of healthcare providers within the digital healthcare ecosystem.
Co-Authors Adam Mukharil Bachtiar Adhika Ramadhan Agus Riyanto Bobi Kurniawan, Bobi Deden A. Wahab Sya’roni Dedi Sulistiyo Eddy Soeryanto Soeogoto Herman S. Soegoto Irfan Dwiguna Sumitra Isniar Budiarti Lilis Puspitawati Novia Purnamasari Raeni Dwisanty Rahma Wahdiniwaty Siti Kurnia Rahayu Umi Narimawati