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All Journal International Journal of Social Science and Business Jurnal Sekretari Universitas Pamulang Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management
Piartrini, Putu Saroyini
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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The Literature Review on UTAUT 2: Understanding Behavioral Intention and Use Behavior of Technology in the Digital Era Yuliani, Pande Nyoman; Suprapti, Ni Wayan Sri; Widagda K., I GN Jaya Agung; Piartrini, Putu Saroyini
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.77311

Abstract

In the rapidly developing digital era, technology has become an indispensable aspect of human life, and has penetrated various fields including work, education and lifestyle. Understanding behavioral intentions and technology use behavior has become an important endeavor for individuals and organizations. In response, researchers have developed a variety of models to analyze this behavior, with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) as a comprehensive theoretical framework. This review investigates UTAUT 2 based on research published between 2012 and 2024, exploring its significance in deciphering the complexities of technology adoption in the digital era. By examining factors such as performance expectancies, effort expectancies, social influences, facilitating conditions, hedonic motivation, price values, and habits, this review explains their influence on individual decision making. In addition, it evaluates empirical research, addresses emerging criticism, and explores recent advances, aiming to contribute to the advancement of knowledge in technology acceptance. Despite its advantages, UTAUT 2 faces challenges such as contextual adaptation and predicting dynamic behavior. Nevertheless, the future of this technology remains promising as research efforts continue to refine and expand its application in navigating the ever-evolving digital landscape.
Data-Driven Marketing Strategy to Reach Millennial Consumers Piartrini, Putu Saroyini; Putri, PA Andiena Nindya; Widagdo, Djoko; Launtu, Ansir; Sauri, Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
The Impact of Social Media Marketing on Purchase Intention and the Mediating Role of Brand Awareness (Taman kopi Bali in Denpasar City Study) Artha, Gde Egha Bramanta; Piartrini, Putu Saroyini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15143

Abstract

The rise of coffee culture has transformed consumer behavior, shifting preferences from international chains to emerging local coffee brands such as Taman Kopi Bali. This study examines the the role that brand recognition plays as a mediator in the relationship between social media marketing and potential Taman Kopi customers' propensity to buy. A quantitative method was employed, involving 100 respondents from Dangin Puri Kelod Village in Denpasar City, selected through purposive sampling. Data were collected via offline questionnaires and analyzed using path analysis with SPSS 25.0. The data show the impact of social media marketing on purchase intention and brand identification is significant.   Additionally, brand awareness influences purchase intent directly and acts as a partial mediator between buy intent and social media marketing. These findings suggest that increasing brand recognition through social media marketing might boost consumer purchase intentions.  the value of digital interaction in increasing consumer interest and brand awareness.
The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention (Study on JEN Coffee in Denpasar City) Albany, Anak Agung Ngurah Agung Danan; Respati, Ni Nyoman Rsi; Piartrini, Putu Saroyini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15144

Abstract

Purchase intention refers to the strong desire of customers to acquire a particular commodity or service because they have high expectations about its value or benefits.   The aim of this research is to determine how purchase intention is influenced by brand image through social media marketing.   The study was conducted at JEN Coffee in Denpasar City.   In this study, 120 participants were selected by a purposive sample strategy.   A survey approach was used to collect data, with a questionnaire acting as the study tool. Descriptive and inferential statistics, as well as path analysis, were employed data processing techniques. The study found that purchase intention was significantly and favorably impacted by social media marketing, that brand image was significantly and favorably impacted by social media marketing, and that brand image was able to mediate the relationship between these two factors. The study's findings suggest that businesses might use social media marketing more frequently to enhance brand perception and raise the possibility that customers would make a purchase.
DETERMINANT OF COFFE SHOP SERVICE QUALITY IN THE NEW NORMAL ERA, EMPIRICAL EVIDENCE FROM DENPASAR CITY Piartrini, Putu Saroyini
Jurnal Sekretari Universitas Pamulang Vol. 8 No. 2 (2021): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v8i2.12964

Abstract

ABSTRAKPertambahan jumlah coffee shop di kota Denpasar dan  keluhan terkait pelayanan coffee shoP di Kota Denpasar menjadi alasan penelitian ini dilakukan. Perbedaan tujuan mengunjungi coffee shop, melahirkan harapan yang berbeda. Memahami kemampuan pelayanan coffee shop   dalam memenuhi harapan pengunjung merupakan tujuan penelitian ini. Pendekatan kualitas diterapkan untuk mengeksplorasi faktor-faktor mendasar persepsi kualitas pelayanan coffe shop di Kota Denpasar.  Seratus pengunjung dilibatkan sebagai responden untuk mengukur kualitas pelayanan coffe shop. Hasil analisis Faktor menunjukkan bahwa Lingkungan pisik menyumbangkan variasi terhadap variasi kualitas  yang terbesar, disusul oleh  reliabilitas, kepastian, daya tanggap dan empati. Temuan penelitian ini merekomendasikan investor agar meletakkan perbaikan aspek pisik dalam prioritas utama, pemilihan lokasi yang strategis, kemudahan pembayaran, dan perhatian dan keramahan karyawan perlu ditingkatkan melalui pelatihan kompetensi untuk membangun sikap kerja yang sesuai. Kata Kunci: kualitas, lingkungan pisik pelayanan, keandalan, daya tanggap, kepastian , empati. ABSTRACTIncreasing number of coffee shop    s operating during the Pandemy   in Denpasar City is the main reason of the present study. There  is number coffee shop    s available, while on the other hand Government regulation limited operating hours and capacity utilization which insist them to manage product and service delivery properly  to their prospective custumer. Preliminary study uncovered  that  some areas dont meet customer expectancy such as waiter service behavior and appearance. The present study objective is exploring the fundamental factors that construct the  quality of coffe shop in Denpasar area based on data accumulated from 100 coffe shop visitos. The result confirmed  that  dimensions of tangibility, reliability , responsiveness; assurance and empathy significantly explained variance of coffee shop     quality. The Implication of the research finding is that  investor  have to put physical aspect improvement  on the first priority to build positive consumer quality perception, chose strategic location, employ non cash payment method, and keep on improving cleanliness as well as  train the employees to internalize hospitality attitude properly. Keywords: physical evidence, reliability, responsiveness, assurance, and empathy.
The Role of Satisfaction on Mediating The Effects of Easier Usage and Benefit Perceptions to The Loyalty of Brilink Agents in Denpasar City Hermarani, Putu Arina; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gede; Piartrini, Putu Saroyini
Journal Research of Social Science, Economics, and Management Vol. 3 No. 7 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i7.625

Abstract

Seeing the unequal conditions of establishing access to bank services in certain areas, the Financial Services Authority (OJK) issued a program entitled Laku Pandai. BRI has the largest number of Laku Pandai agents, known as BRILink agents, compared to other bank agents. The purpose of this research is to discuss the role of satisfaction in mediating the influence of perceived ease of use and benefit perceptions on BRILink Agent loyalty. Benefit perception is the condition of a person who believes that using a certain technological system can improve his or her performance. Satisfaction is defined as the feeling of pleasure or disappointment that a person feels when obtaining performance results from a product or service. Loyalty can be described as a continuous process of establishing repeat purchasing relationships over the long term. This research is a type of quantitative research that is associative in nature. The population of this research is BRILink agents located in Denpasar City. The sampling technique used purposive sampling with a sample size of 100 people. Data collection was carried out through a survey using a research instrument in the form of a questionnaire. The results of this research can provide an empirical contribution regarding the relationship between the variables of perceived ease of use, benefit perceptions, satisfaction, and loyalty for the development of consumer behavior theory. BRI Denpasar Branch management can improve the ease of operating technology on BRILink services.
EDUKASI PENGELOLAAN KEUANGAN DAN INVESTASI BAGI MASYARAKAT PEKERJA INFORMAL Putri, PA Andiena Nindya; Piartrini, Putu Saroyini; Djaniar, Upik; Zulbetti, Rita; Alfiana, Alfiana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.36057

Abstract

Pekerja informal memiliki peran penting dalam perekonomian, namun mereka sering kali menghadapi tantangan dalam mengelola keuangan dan investasi. Artikel ini bertujuan untuk mengeksplorasi pentingnya edukasi pengelolaan keuangan dan investasi bagi masyarakat pekerja informal. Melalui metode literature review, penelitian ini menganalisis berbagai studi yang membahas keterampilan pengelolaan keuangan, termasuk budgeting, tabungan, dan investasi yang dapat meningkatkan kesejahteraan ekonomi mereka. Temuan menunjukkan bahwa pendidikan keuangan yang efektif dapat membantu pekerja informal dalam mengambil keputusan finansial yang lebih baik, mengelola risiko, serta merencanakan masa depan yang lebih stabil. Selain itu, artikel ini mengidentifikasi tantangan yang dihadapi dalam penyampaian edukasi ini, seperti akses terbatas ke sumber daya dan pengetahuan keuangan. Penelitian ini merekomendasikan strategi untuk meningkatkan program edukasi keuangan yang terintegrasi dengan kebijakan pemerintah dan lembaga swasta, guna memberdayakan pekerja informal dan meningkatkan literasi keuangan mereka. Hasil penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan kebijakan yang lebih baik dalam mendukung pekerja informal.
EDUKASI PEMASARAN BERBASIS DATA UNTUK PENINGKATAN DAYA SAING PRODUK UMKM Piartrini, Putu Saroyini; Putri, PA Andiena Nindya; Mere, Klemens; Rahayu, Betty; Mardiana, Siti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.36060

Abstract

Dalam era digital saat ini, pemasaran berbasis data menjadi salah satu strategi kunci untuk meningkatkan daya saing produk Usaha Mikro, Kecil, dan Menengah (UMKM). Edukasi mengenai pemasaran berbasis data sangat penting bagi pelaku UMKM agar mereka dapat memanfaatkan data untuk memahami perilaku konsumen, memprediksi tren pasar, dan mengoptimalkan strategi pemasaran. Penelitian ini mengkaji berbagai literature terbaru mengenai pemanfaatan data dalam pemasaran dan dampaknya terhadap UMKM. Dengan mengadopsi metode literature review, artikel ini menganalisis berbagai pendekatan, tantangan, dan solusi yang dapat diimplementasikan oleh UMKM dalam pemasaran berbasis data. Hasil dari penelitian ini menunjukkan bahwa dengan pemahaman yang baik tentang analisis data, pelaku UMKM dapat mengidentifikasi segmen pasar yang lebih tepat, meningkatkan efisiensi iklan, serta merancang produk yang lebih sesuai dengan kebutuhan konsumen. Oleh karena itu, penting bagi pihak terkait, seperti pemerintah dan lembaga pendidikan, untuk menyediakan program edukasi yang mendukung pengembangan keterampilan pemasaran berbasis data bagi UMKM.
Co-Authors Albany, Anak Agung Ngurah Agung Danan Alfiana Alfiana Artha, Gde Egha Bramanta Hermarani, Putu Arina I Putu Gede Sukaatmadja Klemens Mere LAUNTU, ANSIR Ni Wayan Ekawati Ni Wayan Sri Suprapti PA Andiena Nindya Putri Rahayu, Betty Respati, Ni Nyoman Rsi Rita Zulbetti Sauri, Sauri Siti Mardiana Upik Djaniar Widagda K., I GN Jaya Agung Widagdo, Djoko Yuliani, Pande Nyoman