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All Journal Dinasti International Journal of Education Management and Social Science Talaa : Journal of Islamic Finance
Sauri, Sauri
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Economics, Econometrics & Finance Education

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The Influence of Price and Quality of Telkomsel Internet Package Products on Reseller Outlet Loyalty in Islamic Economic Perspective Setyagustina, Kurniasih; Wulansari, Reni; Salahuddin, Salahuddin; Sauri, Sauri; Nurarifah, Rina
Talaa : Journal of Islamic Finance Vol. 2 No. 2: December 2022
Publisher : Department of Sharia Financial Management, Institut Agama Islam Negeri Sultan Amai Gorontalo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/talaa.v2i2.705

Abstract

This research is motivated by the case of Telkomsel internet package product competition which is still quite high, where many competitors, both retail players and big players from outside the region enter the Merangin zone area. This study uses quantitative method. Data was collected through a questionnaire which was distributed to 85 respondents at reseller outlets who shopped for Telkomsel products at Telkomsel TAP Merangin. The analysis was carried out by processing data using SPSS 26.0 for windows, then proceeded with validity, reliability, classical assumption tests, multiple linear regression analysis and hypothesis testing using t-test and f-test. The results of the study obtained that the price and quality of Telkomsel internet package products had an effect on resellers’ outlet loyalty, in which there was a simultaneous influence between price and product quality on customers’ loyalty. In the perspective of Islamic economy, price and product quality will have a significant effect on customers’ loyalty, with ethical pricing based on good product quality so that it shows honesty that can increase customers’ trust and they will not be deceived so that their confidence becomes more stable because their rights are protected.
Data-Driven Marketing Strategy to Reach Millennial Consumers Piartrini, Putu Saroyini; Putri, PA Andiena Nindya; Widagdo, Djoko; Launtu, Ansir; Sauri, Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
Co-Authors LAUNTU, ANSIR Nurarifah, Rina PA Andiena Nindya Putri Piartrini, Putu Saroyini Salahuddin Salahuddin Setyagustina, Kurniasih Widagdo, Djoko Wulansari, Reni