Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Community Service Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Chan, Syafruddin
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Student Business Assistance At Al Baqalal Faculty Of Islamic Studies (FPI), Universiti Kebangsaan Malaysia Adam, Muhammad; Chan, Syafruddin; Faisal, Faisal; Madjid, Iskandarsyah; Sakir, A.; Nizam, Ahmad; Halimatussadiah, Halimatussadiah; Darwanis, Darwanis; Idris, Sofyan
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.195

Abstract

This community service article delves into the entrepreneurial journey of self-employed students at the Faculty of Islamic Studies (FPI) within Universiti Kebangsaan Malaysia. These students have established a business called Al Baqalal, a convenience center catering to the culinary needs of the student community. The article highlights the community service goals aimed at enhancing the students' entrepreneurship skills and preparing them for post-graduation entrepreneurial endeavors. The report covers Al Baqalal's profile, business operations, workforce structure, and procurement schemes. It also discusses the methodology employed in the community service program, utilizing the Service Learning (SL) method. Results and discussions showcase the positive impact of mentoring on entrepreneurial students, including improvements in business foundations, marketing, financial management, and operations. The article concludes by emphasizing the significance of ongoing high-quality training, expanding the program, fostering external collaborations, conducting regular evaluations, and promoting the entrepreneurial spirit among students to further enhance the community service program's effectiveness.
THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION Chan, Syafruddin; Asni, Kurnia
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.16

Abstract

The urgency of this study is to solve the problem regarding the slow penetration of TikTok Livestreaming shopping; even though the traffic opportunities on TikTok are huge and far outperform any social media application, even if it is compared to applications that existed before TikTok, such as Facebook and Instagram. This study analyzes the factors influencing purchase intention among TikTok users in Indonesia. The number of samples in this study is 180 respondents. A questionnaire with a 5-point Likert scale was used to collect data. The data were processed by using Structural Equation Model (SEM) approach. Of the five direct hypotheses tested, all of them had a significant effect. Thus, we can say Live streaming Shopping Attribute, Products’ Trust, and Sellers’ Trust are the determinant variables of purchase intention. Even though this research has provided factual information on the contribution of antecedent purchase intention variables, it is necessary to expand the variables considered to support the increase in purchase intention, such as the Guarantee Return Policy and seller pacing. Unlike previous studies that mostly assessed the direct effect of exogen variables on purchase intention used a one-level mediating variable, throughout the author’s knowledge, there has been no one to examine the influence of antecedent factors live streaming purchase intention through sequence mediation. This study implies that sellers who use the live streaming channel on TikTok to market their products have to pay serious attention to the quality of the products and guarantee that the products will provide maximum benefits for their buyers.
The Role of Customer Perceived Value in Mediating the Influence of Digital Personalization and Social Media Interaction on Repeat Purchase Intention of Consumers of Packaged Ground Coffee in Aceh Asni, Kurnia; Chan, Syafruddin
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.47160

Abstract

This study aims to analyze the influence of digital personalization and social media interaction on repeat purchase intention of packaged ground coffee in Aceh, with customer perceived value as a mediating variable. This study departs from the need to understand the effectiveness of digital marketing strategies in building consumer loyalty. Data were collected through an online survey with Google Forms distributed through WhatsApp groups using convenience and snowball sampling techniques, involving 256 respondents from various regions in Aceh such as Banda Aceh, Lhokseumawe, and Langsa. Variable measurements were adapted from previous studies and used a 5-point Likert scale. Data analysis was carried out using SPSS version 26 for reliability testing and descriptive statistics, and SmartPLS 4 for confirmatory factor analysis and structural equation modeling. The results showed that all constructs had adequate validity and reliability. Social media interaction was shown to have the greatest influence on customer perceived value, which in turn significantly increased repeat purchase intention. Digital personalization also contributed directly and indirectly to repurchase intention through perceived value. These findings provide practical implications for brand management such as Kapal Api, Nestl, and Kopi Ulee Kareng, to develop personalized, interactive, and value-based marketing strategies in the local context of Aceh. This study is also relevant for academics and marketing practitioners who are interested in understanding the integration of digitalization, social media, and consumer values in loyalty formation.
Co-Authors A. Sakir, A. Asni, Kurnia Darwanis Darwanis Faisal Faisal Halimatussadiah, Halimatussadiah Idris, Sofyan Iskandarsyah Madjid, Iskandarsyah Muhammad Adam, Muhammad Nizam, Ahmad