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All Journal JOURNAL OF ECONOMIC SCIENCE International Journal of Community Service Journal of Accounting Research, Organization and Economics (JAROE)
Iskandarsyah Madjid, Iskandarsyah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Impact Of Internet Marketing Strategy On Customer Relationship Quality And Firm’s Marketing Competency Of Aceh Sme’s Madjid, Iskandarsyah; Syahnuri, Muhammad
JOURNAL OF ECONOMIC SCIENCE Vol 1, No 1 (2015)
Publisher : JOURNAL OF ECONOMIC SCIENCE

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Abstract

Along with the rising of information technology, business competition has caused many phenomena and new strategies in the marketing world. Those conditions require businesses to be more careful about conducting marketing strategy in maintaining their business. It takes a new marketing strategy and innovative in improving the marketing and sales of the company itself. So that it can compete with the competitors. The purpose of this study was to determine the extent of use of the Internet as a marketing strategy by the entrepreneurs who run their business in Aceh. Data collection is done by sending the questionnaires to questionnaires to CEO’s Small Business Firms in Aceh, both online and offline. Measurements of constructs both the validity and reliability use the Hierarchical Linear Modeling regression analysis to test the hypotheses relationship and estimate factors affecting the Firm’s. The results of this study show the effect of the internet implementation strategy of the customer relationship quality and its impact on firm’s marketing competency in Aceh.
Student Business Assistance at Al Baqalal Faculty of Islamic Studies (FPI), Universiti Kebangsaan Malaysia Adam, Muhammad; Chan, Syafruddin; Faisal, Faisal; Madjid, Iskandarsyah; Sakir, A.; Nizam, Ahmad; Halimatussadiah, Halimatussadiah; Darwanis, Darwanis; Idris, Sofyan
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.195

Abstract

This community service article delves into the entrepreneurial journey of self-employed students at the Faculty of Islamic Studies (FPI) within Universiti Kebangsaan Malaysia. These students have established a business called Al Baqalal, a convenience center catering to the culinary needs of the student community. The article highlights the community service goals aimed at enhancing the students' entrepreneurship skills and preparing them for post-graduation entrepreneurial endeavors. The report covers Al Baqalal's profile, business operations, workforce structure, and procurement schemes. It also discusses the methodology employed in the community service program, utilizing the Service Learning (SL) method. Results and discussions showcase the positive impact of mentoring on entrepreneurial students, including improvements in business foundations, marketing, financial management, and operations. The article concludes by emphasizing the significance of ongoing high-quality training, expanding the program, fostering external collaborations, conducting regular evaluations, and promoting the entrepreneurial spirit among students to further enhance the community service program's effectiveness.
Community Service: Entrepreneurship And Cultural Collaboration To Improve The Quality Of University Mutia, Evi; Madjid, Iskandarsyah; Azuddin Yakob, Noor; Asmara, Jhon Andra; Mulyany, Ratna; BZ, Fazli Syam; Farid, Farid; Suryani, Ade Irma; Halimatussakdiah, Halimatussakdiah; Nizam, Ahmad; Seftarita, Chenny; Bambang, Bambang
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.227

Abstract

This community service carries the theme of entrepreneurship and cultural collaboration, which aims to improve the quality of universities. Universities act as centers of academic learning and as agents of positive transformation and foster an entrepreneurial mindset among their students. This activity was carried out by the Faculty of Economics and Business, Universitas Syiah Kuala, in collaboration with the Graduate School of Business, Universiti Kebangsaan Malaysia. Using Service Learning (SL) and Partnership/Collaboration methods, this program combines entrepreneurship and cultural collaboration, providing a holistic approach to university engagement. Entrepreneurship education has gained significant recognition as a catalyst for innovation, economic growth, and job creation. Cultural collaboration, in parallel, underscores the importance of preserving and celebrating cultural diversity while fostering cross-cultural understanding, which in this program is carried out by rebranding the university in particular and Aceh in general. As the university grows, its commitment to community service remains a cornerstone of its mission to create a better, more inclusive, and culturally enriched society. Future initiatives could explore deeper aspects, such as innovation and sustainable collaboration strategies.
What Determines Travel Intention during COVID-19 to Aceh, Indonesia? Madjid, Iskandarsyah; Dinaroe, Dinaroe; Halim, Hendra
Journal of Accounting Research, Organization and Economics Vol 7, No 3 (2024): JAROE Vol. 7 No. 3 December 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v7i3.32220

Abstract

Objective This study intends to quantify the impact of tourist risk perception, tourist hygiene, and safety perception on the travel intention of tourists who visited Banda Aceh, Aceh Besar, Aceh Tengah, and Sabang, Indonesia, during the COVID-19 pandemic.Design/Methodology The purposive sampling method was used to collect primary data from respondents planning to travel to the specified destinations. 157 out of 175 distributed questionnaires were gathered. Moderated Regression Analysis (MRA) was employed to test the hypotheses.Results Tourist hygiene and safety perception significantly influence travel intention. Tourist risk perception significantly influences travel intention. Tourist risk perception does not moderate the influence of tourist hygiene and safety perception on travel intention.Research limitations/implications The study's findings suggest that governments of tourist destinations should ensure the availability of adequate facilities and infrastructure to promote travel intentions, particularly focusing on hygiene and security aspects. Limitations may include using purposive sampling, which might limit the generalizability of the results to a broader population.Novelty/Originality This study provides valuable insights into the relationship between tourist risk perception, hygiene, and safety perceptions on travel intentions during the COVID-19 pandemic, specifically in the context of Aceh's tourist destinations. The findings highlight the non-moderating role of tourist risk perception in the relationship between hygiene and safety perception and travel intention. This contributes to the existing literature on tourism and risk management during pandemics.
Co-Authors A. Sakir, A. Ade Irma Suryani Azuddin Yakob, Noor Bambang Bambang BZ, Fazli Syam Chan, Syafruddin Chenny Seftarita Darwanis Darwanis Dinaroe Dinaroe Evi Mutia Faisal Faisal Farid Farid, Farid Halim, Hendra Halimatussadiah, Halimatussadiah Halimatussakdiah Halimatussakdiah Idris, Sofyan Jhon Andra Asmara Muhammad Adam, Muhammad Muhammad Syahnuri, Muhammad Nizam, Ahmad Ratna Mulyany, Ratna