Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal JOURNAL OF ECONOMIC SCIENCE Journal of Accounting Research, Organization and Economics (JAROE)
Iskandarsyah Madjid, Iskandarsyah
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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The Impact Of Internet Marketing Strategy On Customer Relationship Quality And Firm’s Marketing Competency Of Aceh Sme’s Madjid, Iskandarsyah; Syahnuri, Muhammad
JOURNAL OF ECONOMIC SCIENCE Vol 1, No 1 (2015)
Publisher : JOURNAL OF ECONOMIC SCIENCE

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Abstract

Along with the rising of information technology, business competition has caused many phenomena and new strategies in the marketing world. Those conditions require businesses to be more careful about conducting marketing strategy in maintaining their business. It takes a new marketing strategy and innovative in improving the marketing and sales of the company itself. So that it can compete with the competitors. The purpose of this study was to determine the extent of use of the Internet as a marketing strategy by the entrepreneurs who run their business in Aceh. Data collection is done by sending the questionnaires to questionnaires to CEO’s Small Business Firms in Aceh, both online and offline. Measurements of constructs both the validity and reliability use the Hierarchical Linear Modeling regression analysis to test the hypotheses relationship and estimate factors affecting the Firm’s. The results of this study show the effect of the internet implementation strategy of the customer relationship quality and its impact on firm’s marketing competency in Aceh.
What Determines Travel Intention during COVID-19 to Aceh, Indonesia? Madjid, Iskandarsyah; Dinaroe, Dinaroe; Halim, Hendra
Journal of Accounting Research, Organization and Economics Vol 7, No 3 (2024): JAROE Vol. 7 No. 3 December 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v7i3.32220

Abstract

Objective This study intends to quantify the impact of tourist risk perception, tourist hygiene, and safety perception on the travel intention of tourists who visited Banda Aceh, Aceh Besar, Aceh Tengah, and Sabang, Indonesia, during the COVID-19 pandemic.Design/Methodology The purposive sampling method was used to collect primary data from respondents planning to travel to the specified destinations. 157 out of 175 distributed questionnaires were gathered. Moderated Regression Analysis (MRA) was employed to test the hypotheses.Results Tourist hygiene and safety perception significantly influence travel intention. Tourist risk perception significantly influences travel intention. Tourist risk perception does not moderate the influence of tourist hygiene and safety perception on travel intention.Research limitations/implications The study's findings suggest that governments of tourist destinations should ensure the availability of adequate facilities and infrastructure to promote travel intentions, particularly focusing on hygiene and security aspects. Limitations may include using purposive sampling, which might limit the generalizability of the results to a broader population.Novelty/Originality This study provides valuable insights into the relationship between tourist risk perception, hygiene, and safety perceptions on travel intentions during the COVID-19 pandemic, specifically in the context of Aceh's tourist destinations. The findings highlight the non-moderating role of tourist risk perception in the relationship between hygiene and safety perception and travel intention. This contributes to the existing literature on tourism and risk management during pandemics.
Co-Authors Dinaroe Dinaroe Halim, Hendra Muhammad Syahnuri, Muhammad