Garuda - Garba Rujukan Digital

GOOGLE BISNIS, SIM DAN SIA GUNA MENETUKAN HPP SEBAGAI SARANA MENINGKATKAN PENDAPATKAN MASYARAKAT Dwiarta, I Made Bagus
Jurnal Penamas Adi Buana Vol 1 No 1 (2017): Juli
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

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Students create a program for the Munggu Gebang Village very potentially eligible to be shown to local and national communities. Other than that Munggu Gebang village does not have this program, therefore students assist in the creation of the account. In Google My Business account profile contains Village, human resources, and the most important is the marketed product bag, KKN-PPM method is a method in the form of training workshops and mentoring until people understand how to make or use the Internet as a medium to introduce your business. Targeted as respondents in this activity is the whole village community craftsmen bag who have a business. File and documentation obtained from the device profile data and local village village. The results achieved in this activity is to the stage of their community or are familiar with the internet and thus only the role of social media as one of support for business development.

OPTIMIZATION OF INTELLECTUAL CAPITAL TO REALIZE EMOTIONAL INTELLIGENCE THROUGH ORGANIZATIONAL STRESSORS Asj’ari, Fachrudy; Dwiarta, I Made Bagus; Suharyanto, Suharyanto; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.03

This research is important for the achievement of the college plan because at PGRI University Adi Buana Surabaya is also developing student cooperatives and employee cooperatives so that business sustainability occurs that can educate employees and students to get to know cooperatives and entrepreneurship. This study aims to test the influence of intellectual capital on emotional intelligence through organizational stressors as an intervening variable for cooperative actors in Surabaya. This study analyzes how intellectual capital plays a role in optimizing organizational stressors and emotional intelligence and how organizational stressors play a role in optimizing the emotional intelligence of cooperative actors in Surabaya. Some variables are analyzed as factors that affect emotional intelligence, namely intellectual capital and organizational stressors. This study is a type of explanatory study, reviewed from its analytical approach and classified into quantitative methods. The population of this study is all cooperative actors in Surabaya, and the sample is determined based on accidental techniques. Sampling in this study used Ferdinand's formula with the number of samples used as many as 156 people. The data was collected through questionnaires and analyzed using SEM (semantic equation modeling). This research is useful for the development of human resource management science. This study showed that intellectual capital has a significant and positive effect on organizational stressors, and intellectual capital has a significant and positive effect on emotional intelligence. In contrast, organizational stressors have insignificant and negative effects on emotional intelligence. The Cooperative is expected to solve or fix the cooperative actors' organizational stressors to solve the cooperative actor's problems.

GOOGLE BISNIS, SIM DAN SIA GUNA MENETUKAN HPP SEBAGAI SARANA MENINGKATKAN PENDAPATKAN MASYARAKAT Dwiarta, I Made Bagus
Jurnal Penamas Adi Buana Vol 1 No 1 (2017): Juli
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.544 KB)

Students create a program for the Munggu Gebang Village very potentially eligible to be shown to local and national communities. Other than that Munggu Gebang village does not have this program, therefore students assist in the creation of the account. In Google My Business account profile contains Village, human resources, and the most important is the marketed product bag, KKN-PPM method is a method in the form of training workshops and mentoring until people understand how to make or use the Internet as a medium to introduce your business. Targeted as respondents in this activity is the whole village community craftsmen bag who have a business. File and documentation obtained from the device profile data and local village village. The results achieved in this activity is to the stage of their community or are familiar with the internet and thus only the role of social media as one of support for business development.

How quality, service, and marketing drive customer satisfaction in medium-scale manufacturing companies Rukhmana, Ulfa; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1049

This study aims to examine the influence of product quality, after-sales service, and marketing communications on customer satisfaction in a medium-scale manufacturing industry in Indonesia. An exploratory quantitative approach was applied using survey data collected from 120 customers of Adisa Jaya Industri, a metal-milling machine manufacturer in Gresik. The data were analyzed using SEM-AMOS. The results indicate that product quality, after-sales service, and marketing communications each have a positive and significant influence on customer satisfaction. Improved machine reliability, service responsiveness, and consistent digital communications strengthen customer trust and loyalty. These findings confirm that satisfaction in the manufacturing sector depends not only on product excellence but also on the effectiveness of technical support and communication strategies, in the context of B2B manufacturing—an area that remains underexplored in previous research. These findings provide managerial insights for manufacturing companies to enhance competitiveness through sustainable integrated quality management, strengthened after-sales services, and consistent digitalization of marketing communications. This study provides empirical evidence that customer satisfaction in the manufacturing industry is not only determined by product quality, but is also influenced by after-sales service and effective marketing communications, especially in medium-scale manufacturing companies

Legalitas Usaha Dan Literasi Digital: Sosialisasi Dan Peningkatan Pemahaman Pada UMKM Di Desa Gedangan, Kabupaten Sidoarjo Dwiarta, I Made Bagus; Pradana, Dicky Surya; Wibowo, Tony Susilo; Nashrudin Latif; Ardhiani, Mutiara Rachma
Ekobis Abdimas Vol 5 No 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.2.9825

Tantangan UMKM pada era digital dan upaya untuk memperluas pasar erta efisiensi produksi tidaklah mudah untuk dihadapi. Program pengabdian kepada masyarakat di Desa Gedangan bertujuan untuk memberdayakan dan meningkatkan daya saing UMKM diberbagai bidang usaha dengan memberikan pendampingan dalam legalitas usaha dan literasi digital melalui penggunaan dan optimalisasi aplikasi lokapasar. Kegiatan dilaksanakan dengan pola pendampingan dan simulasi pada penggunaan aplikasi lokapasar. Hasil kegiatan tersebut berdampak positif pada UMKM Desa Gedangan dengan terdaftarnya beberapa UMKM yang memenuhi syarat pada OSS dan menunggu hasil verifikasi. Program berikutnya adalah optimalisasi penggunaan aplikasi lokapasar, dimana UMKM telah mampu mengikuti program-program peningkatan penjualan dan optimalisasi perangkat lunak, dengan mengikuti flash sale dan penggunaan fasilitas lain pada aplikasi lokapasar. Dapat disimpulkan bahwa kegiatan pengabdian kepada masyarakat Fakultas Ekonomi dan Bisnis telah mencapai target yang diharapkan dan memberikan dampak positif kepada UMKM di Desa Gedangan.

PENGARUH BRAND TRUST DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SEPEDA MOTOR HONDA BEAT DI KECAMATAN KARANGPILANG, KOTA SURABAYA pratama, ferdian adi; dwiarta, i made bagus
Majalah Ekonomi Vol 22 No 1 Juli (2017)
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.527 KB)

The research aims to know the purchasing decisions of consumers in order to increase product sales Honda Beat motorcycle in Karangpilang subdistrict of Surabaya. Some of the variabels analyzed as factors that affect the purchasing decision is Brand Trust and Product Quality. The population is the entire Honda Beat motorcycle user in Karangpilang Subdistrict of Surabaya and the samples that are 189 respondents. Sampling technique used was Accidental Sampling. The data collected with a questionnaire and analyzed using Multiple Linier Regression Analysis, hypotheses using F test and T test. The results shows that Brand Trust and Product Quality simultaneously and partially are significant influences toward purchase decision. Based on the data analysis that concluded that there was a simultaneous influence between Brand Trust and Product Quality of Purchase with a value of F of 8,603 sign at 0,000. While testing partially showed that each variable effect on competence with a value of tcalculate Brand Trust of 2,950 sign of 0,000 and Product Quality of 2,619 sign at 0,010. Key words : brand trust, product quality, purchase decision

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