Garuda - Garba Rujukan Digital

GOOGLE BISNIS, SIM DAN SIA GUNA MENETUKAN HPP SEBAGAI SARANA MENINGKATKAN PENDAPATKAN MASYARAKAT Dwiarta, I Made Bagus
Jurnal Penamas Adi Buana Vol 1 No 1 (2017): Juli
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Students create a program for the Munggu Gebang Village very potentially eligible to be shown to local and national communities. Other than that Munggu Gebang village does not have this program, therefore students assist in the creation of the account. In Google My Business account profile contains Village, human resources, and the most important is the marketed product bag, KKN-PPM method is a method in the form of training workshops and mentoring until people understand how to make or use the Internet as a medium to introduce your business. Targeted as respondents in this activity is the whole village community craftsmen bag who have a business. File and documentation obtained from the device profile data and local village village. The results achieved in this activity is to the stage of their community or are familiar with the internet and thus only the role of social media as one of support for business development.

OPTIMIZATION OF INTELLECTUAL CAPITAL TO REALIZE EMOTIONAL INTELLIGENCE THROUGH ORGANIZATIONAL STRESSORS Asj’ari, Fachrudy; Dwiarta, I Made Bagus; Suharyanto, Suharyanto; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.03

This research is important for the achievement of the college plan because at PGRI University Adi Buana Surabaya is also developing student cooperatives and employee cooperatives so that business sustainability occurs that can educate employees and students to get to know cooperatives and entrepreneurship. This study aims to test the influence of intellectual capital on emotional intelligence through organizational stressors as an intervening variable for cooperative actors in Surabaya. This study analyzes how intellectual capital plays a role in optimizing organizational stressors and emotional intelligence and how organizational stressors play a role in optimizing the emotional intelligence of cooperative actors in Surabaya. Some variables are analyzed as factors that affect emotional intelligence, namely intellectual capital and organizational stressors. This study is a type of explanatory study, reviewed from its analytical approach and classified into quantitative methods. The population of this study is all cooperative actors in Surabaya, and the sample is determined based on accidental techniques. Sampling in this study used Ferdinand's formula with the number of samples used as many as 156 people. The data was collected through questionnaires and analyzed using SEM (semantic equation modeling). This research is useful for the development of human resource management science. This study showed that intellectual capital has a significant and positive effect on organizational stressors, and intellectual capital has a significant and positive effect on emotional intelligence. In contrast, organizational stressors have insignificant and negative effects on emotional intelligence. The Cooperative is expected to solve or fix the cooperative actors' organizational stressors to solve the cooperative actor's problems.

GOOGLE BISNIS, SIM DAN SIA GUNA MENETUKAN HPP SEBAGAI SARANA MENINGKATKAN PENDAPATKAN MASYARAKAT Dwiarta, I Made Bagus
Jurnal Penamas Adi Buana Vol 1 No 1 (2017): Juli
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.544 KB)

Students create a program for the Munggu Gebang Village very potentially eligible to be shown to local and national communities. Other than that Munggu Gebang village does not have this program, therefore students assist in the creation of the account. In Google My Business account profile contains Village, human resources, and the most important is the marketed product bag, KKN-PPM method is a method in the form of training workshops and mentoring until people understand how to make or use the Internet as a medium to introduce your business. Targeted as respondents in this activity is the whole village community craftsmen bag who have a business. File and documentation obtained from the device profile data and local village village. The results achieved in this activity is to the stage of their community or are familiar with the internet and thus only the role of social media as one of support for business development.

How quality, service, and marketing drive customer satisfaction in medium-scale manufacturing companies Rukhmana, Ulfa; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1049

This study aims to examine the influence of product quality, after-sales service, and marketing communications on customer satisfaction in a medium-scale manufacturing industry in Indonesia. An exploratory quantitative approach was applied using survey data collected from 120 customers of Adisa Jaya Industri, a metal-milling machine manufacturer in Gresik. The data were analyzed using SEM-AMOS. The results indicate that product quality, after-sales service, and marketing communications each have a positive and significant influence on customer satisfaction. Improved machine reliability, service responsiveness, and consistent digital communications strengthen customer trust and loyalty. These findings confirm that satisfaction in the manufacturing sector depends not only on product excellence but also on the effectiveness of technical support and communication strategies, in the context of B2B manufacturing—an area that remains underexplored in previous research. These findings provide managerial insights for manufacturing companies to enhance competitiveness through sustainable integrated quality management, strengthened after-sales services, and consistent digitalization of marketing communications. This study provides empirical evidence that customer satisfaction in the manufacturing industry is not only determined by product quality, but is also influenced by after-sales service and effective marketing communications, especially in medium-scale manufacturing companies

Social media engagement as a mediator of viral marketing, brand image, and Aerostreet purchase intention Kurniawan, Muhammad Ifanto; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1057

The development of social media, especially TikTok, has transformed digital marketing strategies by encouraging more intense interactions between brands and consumers. This research explores the relationships between viral marketing, brand image, and purchase intention, with social media engagement serving as a mediator among TikTok users of the Aerostreet shoe brand in Surabaya. This research applies a quantitative approach with data collection through surveys, involving 160 purposively selected respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Empirical findings show a significant relationship between social media engagement and purchase intention.. In addition, the findings reveal that social media engagement exerts a significant influence on purchase intention. The mediation analysis further confirms that social media engagement serves as a meaningful intervening mechanism through which viral marketing and brand image affect consumers’ purchase intention. These results highlight the critical role of interactive and emotionally engaging content in shaping purchasing decisions, particularly within the TikTok environment. The findings of this study not only contribute to strengthening digital marketing literature, but also provide practical benefits for MSMEs in increasing the effectiveness of marketing communications through social media.

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