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All Journal Review of International Economy and finance (RITEF) Muamalah Insights
Ratna Widya Fitri
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Economics, Econometrics & Finance Education

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THE EFFECT OF INCOME DISTRIBUTION ON SHARIA ECONOMIC GROWTH IN INDONESIA Zuwardi; Annisa Riskia; Arizka Hamdia; Ratna Widya Fitri; Selvia Putri; Wiwin Widiawati
Review of International Economy and Finance Vol. 3 No. 1 (2026): Review of International Economy and Finance (RITEF)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21991708

Abstract

This journal is entitled "The Influence of Information Technology on Student Learning Ability". The purpose of this journal is to explain the influence of information technology on student learning ability and also as evidence that information technology can change student learning styles. The method used in making this journal is to use direct observation methods for students on the campus of Sjech M. Djamil Djambek State Islamic University Bukittinggi and digital research methods, namely by utilizing online media. Where the data used in this journal is obtained by literature techniques and collecting data in journals, articles, and theses. The results of these observations and literature can be seen that, the development of information technology at this time is growing and has affected all aspects of human life even including the learning style of today's students. The development of information technology does not look at age, both young and old will be affected, both rich and poor so it can be said that every group will be affected by the development of this information technology. Basically, the development of information technology has a positive and negative impact on the user, this depends on how the user utilizes the technology that exists today. As for one of the positive impacts of the development of information technology, namely in the field of education. Where this technology can help students in learning and help students in doing assignments, such as paper assignments and so on. However, as for the negative impact, students tend to become lazy because they only depend on the technology without wanting to try first to complete the tasks at hand, such as when doing assignments, they immediately look for answers on Google without trying to do the task themselves first. Based on the results of observations and literature, it can be concluded that the development of information technology can affect the learning ability of students.
Strategi Pemasaran Digital Melalui Media Sosial dalam Meningkatkan Penjualan Pada Usaha Dimsum Kuy Mentai Bukittinggi Ratna Widya Fitri; Rika Widianita
Muamalah Insights : Journal of Islamic Entrepreneurship and Management Vol. 1 No. 2 (2026): Juni 2026
Publisher : Muamalah Insights : Journal of Islamic Entrepreneurship and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/muamalahinsights.v1i4.2325

Abstract

Persaingan yang semakin ketat pada usaha kuliner di Bukittinggi telah mendorong para pemilik usaha untuk memanfaatkan media sosial sebagai alat pemasaran digital guna memperluas jangkauan dan meningkatkan penjualan. Dimsum Kuy Mentai adalah salah satu usaha kuliner yang telah memanfaatkan Instagram, TikTok, dan WhatsApp untuk memasarkan produknya. Namun, pengelolaan media sosialnya masih belum optimal karena keterbatasan waktu dan sumber daya manusia. Penelitian ini bertujuan untuk mengetahui strategi pemasaran digital melalui media sosial yang digunakan oleh Dimsum Kuy Mentai serta kendala yang mereka hadapi. Metode yang digunakan adalah kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui pengamatan langsung terhadap profil media sosial perusahaan, wawancara dengan pelanggan dan pemilik usaha, serta analisis dokumen. Analisis data menggunakan model analisis interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan mencakup penentuan target audiens, pemilihan platform, diferensiasi produk, program interaktif Dimsum Kuy Berbagi, keterlibatan aktif dengan konsumen, serta kerja sama dengan kreator konten lokal yang terbukti memberikan dampak paling signifikan berupa lonjakan penjualan sebesar 250,49% pada Oktober 2025. Adapun kendala yang dihadapi meliputi sulitnya membagi waktu antara operasional dan pengelolaan media sosial, ketiadaan tim khusus konten, serta ketergantungan pada kreator konten untuk menjaga jangkauan organik. Ketiga kendala tersebut saling berkaitan dan berdampak langsung pada konsistensi pengelolaan pemasaran digital, serta keberlangsungan pertumbuhan penjualan usaha.
Co-Authors Annisa Riskia Arizka Hamdia Rika Widianita Selvia Putri Wiwin Widiawati Zuwardi