Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Cinta Nusantara
Lasmery Girsang
Universitas Esa Unggul
Religion Humanities Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Influence of Brand Existence, Credibility, Content Attractiveness on Purchase Decisions for “avoskinbeauty” Products Lasmery Girsang; Ilona VO Situmeang; Juni Alfiah Chusjairi; Asrul Nur Iman; Sri Desti Purwatiningsih
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.52253

Abstract

Avoskin is one of the local beauty products that has been developing its products for 11 years, using brand ambassadors from Korea. Avoskin uses various social media platforms, including Instagram. By utilizing the features available on Instagram, it is hoped that followers' knowledge of Avoskin products will increase. Thus, it is hoped that this will influence purchasing decisions. This research aims to determine the magnitude of the influence of Brand Existence, Brand Ambassadors, and Creative Content Appeal on the Purchase Decision of Avoskin products. This research uses the Uses and Gratification Theory. The research approach uses a quantitative approach with survey as the method as data collection. The data processing results for the correlation show a very strong relationship between all variables (Brand Existence, Brand Ambassador, Creative Content Appeal toward Purchase Decision). The Multiple Correlation Test yielded a correlation value (R) of 0.773, indicating a very significant association between Brand Existence, Brand Ambassador, and Creative Content Appeal toward Purchase Decisions. Meanwhile, the Multiple Regression Test yielded a value of 10.784 units indicates that Brand Existence, Brand Ambassador, and Creative Content Appeal have a positive impact on Purchase Decisions. Also the F Test yielded a value of < 0.001 (Sig) < 0.05 (α) or 15.579 for F-count > 3.09 for F-table indicate a substantial simultaneous influence of Brand Existence, Brand Ambassador, and Creative Content Appeal on Purchase Decisions. At last, there is a strong relationship simultaneously. For the F-test, the results showed a positive and significant influence of Brand Existence on Purchase Decision, and Brand Ambassador on Purchase Decision.
AKTIVITAS PUBLIC RELATIONS DALAM PEMBENTUKAN REBRANDING INJOURNEY Lasmery Girsang; Julianta Pinem; Ratna Wattimena; Ario Pamungkass
Jurnal Cinta Nusantara Vol. 4 No. 3 (2026): Juli-September, Synergy of Research and Community Service for Community Empower
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v4i3.203

Abstract

This paper provides a template for preparing papers for electronic production of the Journal. A well-prepared abstract enables the reader to identify the basic content of a document quickly and accurately, to determine its relevance to their interests, and thus to decide whether to read the document in its entirety. The Abstract should be informative and completely self-explanatory, provide a clear statement of the problem, the proposed approach or solution, and point out major findings and conclusions. The Abstract should be 150 to 250 words in length. The abstract should be written in the past tense. Standard nomenclature should be used and abbreviations should be avoided. No literature should be cited. The keyword list provides the opportunity to add keywords, used by the indexing and abstracting services, in addition to those already present in the title. Judicious use of keywords may increase the ease with which interested parties can locate our article.
Co-Authors Ario Pamungkass Ilona VO Situmeang Iman, Asrul Nur Julianta Pinem Juni Alfiah Chusjairi Ratna Wattimena Sri Desti Purwatiningsih