Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Communicatus: Jurnal Ilmu Komunikasi International Journal of Artificial Intelligence Research IKRA-ITH ABDIMAS CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Empowerment: Jurnal Pengabdian Masyarakat
Sri Desti Purwatiningsih
Universitas Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Pelatihan Kreatif Desain Grafis Dan Video Editing Dengan Smartphone Rumah Gemilang Indonesia AL Azhar Radita Gora; Tarsani Tarsani; Sri Desti Purwatiningsih
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2022): JULI 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i4.216

Abstract

Graphic design or video editing that can be operationalized using mobile devices (smartphones) using applications found in the store on smartphone devices such as the Play Store (Android) or Ios (Apple) that uses a computing system and is equipped with cloud computing access that functions as well as machine learning, it makes it very easy for everyone to create works and produce content through their respective mobile devices without having to use high-spec computer devices. Therefore, graphic design training with Canva and video editing with Kinemaster aims to foster students/I RGI Al Azhar, Depok to be able to produce graphic works both visual graphics in the form of still images and also manage multimedia content with mobile devices such as editing images, adding and image design, and video editing can be done quickly, practically and anywhere as part of the student's debriefing when working later.
Pembinaan Kreatif Promosi Dengan Digital Copywriting Di Panti Asuhan Islam Media Kasih, Tangerang Radita Gora; Muhammad Abdurrohim; Oni Tarsani; Sri Desti Purwatiningsih
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.310

Abstract

The existence of orphanage youth is often considered as children who are full of compassion and are considered as backward in terms of obtaining education and technological progress. So that teenagers who become students assisted by orphanages need to get learning and coaching competence in expertise, especially in terms of building digital talent and following current digital technology developments. Efforts to build coaching for students assisted by this orphanage as well as a briefing in the world of work, so students are assisted through digital copywriting training in creating digital talent for teenagers who live in orphanages. This training is in the form of creative writing training on advertisements and making ad captions to persuade the audience. Based on the results of the training, it shows that the students assisted by the Media Kasih Islamic Orphanage have high enthusiasm in learning and also practice making digital copywriting for posts on social media that are introduced from creative thinking, looking for inspiration for words, introduction to digital marketing to create text for ads such as making taglines and short sentences.
Communication Strategy of Bendesa Traditional Leaders In Maintaining Environmental Sustainability Based On Local Wisdom In Penglipuran Village Bali Sri Desti Purwatiningsih; Sri Ekowati
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.849

Abstract

The traditional Balinese nuances can be felt strongly in Penglipuran Bali's village, where roofs are decorated with Balinese carvings at the edges. The buildings of the village that are partly still made of compacted clay that is dried and arranged like bricks and Cambodian flower rows along the pathway add to the beauty of the environment.  The Penglipuran Village is one of the ancient villages still holding strict customs and traditions. Various forms of ritual activity, as well as methods in the social life of society, are still running. They exist even though globalization continues to threaten and influence them.  Local wisdom is one way to maintain environmental sustainability; it is a way that the Penglipuran village community can survive according to environmental conditions, needs, and beliefs that are already rooted and cannot be eliminated. The purpose of the study is to determine the communication strategy of traditional leaders in maintaining the sustainability of life based on local wisdom in the village of Penglipuran Bali, using a qualitative approach in the systematic review to synthesize (summarize) the results of research in a qualitative descriptive manner. This method of synthesizing (summarizing) the result of qualitative research is called "meta-synthesis." Meta-synthesis integrates data to obtain new theories, concepts, and a deeper and more thorough understanding. The communication strategy used by the customary leader of Penglipuran village to the community uses a three-element harmonious approach called parahyangan, pawongan, and palemahan.
Analisis Kegiatan Ruang Hijau Dan Budaya: Inovasi Peningkatan Kepedulian Lingkungan Melalui Permainan Tradisional Najwa Anata Purnama Putri; Malika Naila Azzahra; Fauzan Ahmad Ramadhan Habe; Sri Desti Purwatiningsih; Aan Setiadarma; Ilona Vicenovie Oisina Situmeang; Eben Ezer
IKRA-ITH ABDIMAS Vol. 10 No. 1 (2026): IKRAITH-ABDIMAS Vol 10 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kelestarian lingkungan merupakan hal yang harus dijaga seluruh masyarakat. Lingkungan merupakan tempat dimana kita tinggal dan bersosialisasi. Lingkungan yang terawat akan membuat kita lebih nyaman dalam beraktivitas. Kita dapat melestarikan lingkungan melalui 3R serta penghijauan. Melestarikan budaya permainan tradisional juga merupakan hal yang tak kalah penting. Tradisi - tradisi yang diturunkan dari leluhur selayaknya harus kita lestarikan hingga generasi - generasi selanjutnya. Pengabdian kami menggunakan metode on the spot training yang tentunya hal ini sangat efektif dalam memberikan edukasi dan pembelajaran. Dengan adanya kegiatan ini, kami harap anak-anak akan sadar bahwa melestarikan lingkungan dan permainan tradisional merupakan hal yang sangat penting dalam kehidupan kita.
Media Coevolution and Coexixtence Invisual Content and Storytelling on the Instagram Account @GOODLIFEBCA Rudi Hermanto; Sri Desti Purwatiningsih
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 6 (2026): SPECIAL ISSUE: Empowering Society: Harmonizing Human-Centric Technology and Social Sc
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v6i3.1528

Abstract

This study examines the coevolution and coexistence principle within Roger Fidler's (1997) mediamorphosis theory as manifested in the digital marketing communication transformation of PT Bank Central Asia Tbk's Instagram account, @goodlifebca. Using a qualitative netnographic approach, data were collected through nine weeks of non-participant observation of the account's content, in-depth online interviews with three purposively selected external informants who are active followers, and digital documentation, then analyzed thematically. The findings show that coevolution and coexistence operate at three interrelated levels. First, at the channel level, Instagram content consistently redirects audiences back to BCA's conventional service channels, including branches, the Halo BCA call center, and ATMs, rather than replacing them. Second, at the brand-awareness level, long-standing customers' awareness of BCA is co-produced by conventional transactional experience and digital content, whereas non-transactional followers' awareness is built almost entirely through digital content, showing that digital and conventional communication complement rather than substitute one another. Third, at the content-format level, the historically static feed format continues to coexist with the newer, more dynamic Reels format at a near-equal share, each serving distinct communicative functions, reinforced by campaigns that deliberately bridge physical lifestyle events with Instagram promotion. Consistent visual identity and storytelling-based, conversational language emerge as connective devices that sustain this coexistence, humanizing the brand while preserving institutional credibility. The study concludes that @goodlifebca's digital transformation does not erase conventional marketing communication but reorganizes visual and narrative elements within a hybrid, mutually reinforcing communication ecosystem.
Influence of Brand Existence, Credibility, Content Attractiveness on Purchase Decisions for “avoskinbeauty” Products Lasmery Girsang; Ilona VO Situmeang; Juni Alfiah Chusjairi; Asrul Nur Iman; Sri Desti Purwatiningsih
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.52253

Abstract

Avoskin is one of the local beauty products that has been developing its products for 11 years, using brand ambassadors from Korea. Avoskin uses various social media platforms, including Instagram. By utilizing the features available on Instagram, it is hoped that followers' knowledge of Avoskin products will increase. Thus, it is hoped that this will influence purchasing decisions. This research aims to determine the magnitude of the influence of Brand Existence, Brand Ambassadors, and Creative Content Appeal on the Purchase Decision of Avoskin products. This research uses the Uses and Gratification Theory. The research approach uses a quantitative approach with survey as the method as data collection. The data processing results for the correlation show a very strong relationship between all variables (Brand Existence, Brand Ambassador, Creative Content Appeal toward Purchase Decision). The Multiple Correlation Test yielded a correlation value (R) of 0.773, indicating a very significant association between Brand Existence, Brand Ambassador, and Creative Content Appeal toward Purchase Decisions. Meanwhile, the Multiple Regression Test yielded a value of 10.784 units indicates that Brand Existence, Brand Ambassador, and Creative Content Appeal have a positive impact on Purchase Decisions. Also the F Test yielded a value of < 0.001 (Sig) < 0.05 (α) or 15.579 for F-count > 3.09 for F-table indicate a substantial simultaneous influence of Brand Existence, Brand Ambassador, and Creative Content Appeal on Purchase Decisions. At last, there is a strong relationship simultaneously. For the F-test, the results showed a positive and significant influence of Brand Existence on Purchase Decision, and Brand Ambassador on Purchase Decision.
Co-Authors Aan Setiadarma Eben Ezer Fauzan Ahmad Ramadhan Habe Ilona Vicenovie Oisina Situmeang Ilona VO Situmeang Iman, Asrul Nur Juni Alfiah Chusjairi Lasmery Girsang Malika Naila Azzahra Muhammad Abdurrohim Najwa Anata Purnama Putri Radita Gora Radita Gora Rudi Hermanto Sri Ekowati Tarsani, Oni