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All Journal SEEIJ (Social Economics and Ecology International Journal) Jurnal Sains dan Teknologi ProBisnis : Jurnal Manajemen
Siswantini, Siswantini
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Physics Social Sciences Other

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The Determining Factor of Green Personal Care Products Repurchase Decision in the Jakarta Vegetarian Community Thanra, Divya; Siswantini, Siswantini; Anindita, Kanya; Rajasa, Farasiva Indiani
Jurnal Sains dan Teknologi Vol. 5 No. 1 (2023): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

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Abstract

Purpose: This study endeavours to analyse the determining factors that underpin the Jakarta Vegetarian Community's Repurchase Intention Toward Green Personal Care Products. The acquisition of this study bears paramount significance for not only the green marketing field but also for the broader field of environmental communication, which is increasingly reliant on a nuanced understanding of consumer behaviour. Research design, data and methodology: This research was conducted with a quantitative approach that involves testing hypotheses, and survey data collection procedures employing research instruments in the form of questionnaires with the ultimate purpose of testing predetermined hypotheses. Results: 1. Environmental consciousness was the most salient factor in a repurchase decision. Conclusion: This study illustrates that consumers' environmental consciousness plays a pivotal role in motivating them to repurchase green personal care products, primarily due to their recognition that green products play a fundamental role in enhancing the quality of life by minimising pollution, which non-green products tend to contribute to.
Empowering Senior Adults in the Digital Age: A Bibliometric Analysis of Enhancing ICT Skills in Training Programs at Daoer Zenee Paroki Santo Antonius, Jakarta, Indonesia Herlina, Maria Grace; Maryani, Maryani; Siswantini, Siswantini
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Purpose – This study explores the impact of Information and Communication Technology (ICT) training programs on empowering senior adults in Jakarta, Indonesia, with a focus on enhancing digital literacy, social inclusion, and overall well-being. Recognizing the global challenge of digital illiteracy among seniors, the research aims to identify effective strategies for fostering ICT skills that promote independence and active societal participation. Methodology – Employing a bibliometric analysis and field study methodology, the study adhered to PRISMA guidelines, reviewing 18 empirical studies to extract relevant insights. Findings – The empirical findings highlight that digital literacy, social connectivity, and self-sufficiency are essential ICT capabilities for seniors. Participatory learning and intergenerational support were identified as particularly effective in improving these skills, leading to increased mental well-being, reduced isolation, and enhanced autonomy. Originality – The study’s originality lies in its regional focus, addressing the unique challenges faced by seniors in Jakarta and providing actionable recommendations for tailored ICT training programs. Implications – Practical implications include guiding policymakers and community organizations to develop inclusive, community-based digital literacy initiatives. These efforts are critical to bridging the digital divide, ensuring active ageing, and fostering social inclusion in an increasingly digital world.
CASCARA PRODUCTIONS AS A MODEL OF BRAND ACTIVISM FOR COFFEE FARMER GROUP IN MOUNT PUNTANG, WEST JAVA INDONESIA Siswantini, Siswantini; Sumbogo, Tri Adi; Dhamayanti, Meilani; Maryani, Maryani
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12722

Abstract

Cascara is considered a healthy drink and one way to encourage sustainable coffee production by-products. Cascara production activities by the Rumah Kopi Palalangon can be categorized as brand activism, namely a brand that uses activist strategies with the desire to improve the quality of life of the community. The essence of brand activism is action that involves all stakeholders to make changes in social, economic, political and environmental quality. This research aims to develop a basic training plan for empowering farmers who are members of the rumah Kopi Palalangon led by Ayi Suteja in Mount Puntang, Bandung Regency, West Java. This research focuses on creating messages on social media that have been used as promotional media for their activities. CBR approach usages to identify the partner’s need and follow the ABCD approach to capture the potential social capital that exists in the community. As activists, PKM partners are trying to spread their activities in producing coffee with a zero-waste concept. The study shows that partners lack the ability to provide a clear message of the movement that could motivate the audience to participate. Based on their social and material assets, a training plan of a psychology of message and brand activism strategies is developed and implemented.
Co-Authors Anindita, Kanya Herlina, Maria Grace Maryani Maryani Meilani Dhamayanti, Meilani Rajasa, Farasiva Indiani Sumbogo, Tri Adi Thanra, Divya