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All Journal Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi) Jurnal Buana Informatika Journal of Information Systems and Informatics Teknika MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Jurnal Ilmiah Teknologi dan Komputer (JITTER)
Rusjayanthi, Ni Kadek Dwi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

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Journal : Jurnal Buana Informatika

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Analisis Sentimen Masyarakat terhadap Tayangan Televisi Nasional menggunakan Metode Deep Learning Bouchra, Ferhati; Suarjaya, I Made Agus Dwi; Rusjayanthi, Ni Kadek Dwi
Jurnal Buana Informatika Vol. 15 No. 2 (2024): Jurnal Buana Informatika, Volume 15, Nomor 02, Oktober 2024
Publisher : Universitas Atma Jaya Yogyakarta

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Abstract

Indonesia’s television industry faces fierce competition, particularly in chasing ratings and ad revenue. This has ultimately led to declining broadcast quality on some national TV stations. This research aims to understand perceptions towards content quality by focusing on public opinion through sentiment analysis of social media (Twitter) using Bi-LSTM and Word2Vec methods. The research involved data collection, preprocessing, vectorization, data splitting, model training and testing, evaluation to find the best model, sentiment data classification, and finally, sentiment data analysis. Using a dataset of 515,492 sentiment points, the model achieved an accuracy of 96.4%, precision of 72.1%, recall of 72.0%, and f1-score of 72.8%. Analysis of Twitter user sentiment leans towards neutral and positive perceptions. The results of the sentiment analysis of Twitter users tend to be neutral and positive. The results of the public satisfaction trend show a change in the pattern of public satisfaction with the quality of television station content.
Co-Authors Anak Agung Kompiang Oka Sudana Ardhani, Ni Komang Sucitra Ayu Wirdiani Bimantara, Ranggashakti Bouchra, Ferhati Dwi Suarjaya, I Made Agus Hardinata, I Gede Arya I Ketut Gede Darma Putra I Made Agus Dwi Suarjaya I Made Sukarsa I Nyoman Piarsa I Putu Agung Bayupati Jaye, M. Tirje Sukme lattifia, tita Maharani, Putu Ary Silvia Muhammad Fauzi Ni Wayan Wisswani Nugraha, Putu Tulus Prabhaswara, Ilham Yoga Pratama, I Putu Adi Merta Putra, Kadek Crisnanda Dika Putri, I Gusti Agung Intan Utami Putu Wira Buana Suputra, Made Dwipa Hutamanu Tiyasa, Abyudaya Trisna, I Nyoman Prayana Wardy, Dwiki Krisnanda Wiartha, I Gusti Made Diva Widia Wiranatha, AA.Kt.Agung Cahyawan Wirayuda, I Made Bagus Surya