Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Engagement and Empowerment (IJE2)
Sintia Nursafitri
Universitas Negeri Jakarta
Humanities Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITAL BRANDING AND AI VISUAL TRAINING FOR WOMEN MSMEs THROUGH UNIVERSITY-COMMUNITY COLLABORATION Sholikhah Sholikhah; Sintia Nursafitri; Dewi Agustin Pratama Sari
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 2 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i2.276

Abstract

Women led micro, small, and medium enterprises (MSMEs) need practical digital capabilities to compete in the platform based market. This community service activity aimed to strengthen the capacity of women MSME actors in digital branding, content promotion, AI assisted copywriting, and AI visual production. The activity was conducted by Universitas Negeri Jakarta in collaboration with Komunitas Perempuan Digdaya on June 24, 2026, involving 25 women entrepreneurs from various business sectors. The main resource person was Said Maulana, Founder & CMO at PT Kelas DiGi Kreatif, who delivered practical material on digital literacy, AI for business, chatbot utilization, AI visual workflow, copywriting, prompt engineering, and product visual editing. The method used an educative-participatory approach consisting of needs identification, material preparation, interactive training, prompt practice, content design practice, and formative evaluation of ongoing MSME marketing practices. The results showed that participants actively discussed marketing problems, practiced writing AI prompts for WhatsApp promotion and social media posters, evaluated visual consistency, and reflected on the need to combine AI outputs with human editing and brand identity. This activity indicates that practical AI and digital branding training can improve awareness, confidence, and readiness of women MSMEs to produce more consistent and attractive promotional content.
STRENGTHENING GREEN ECONOMY AND DIGITAL MARKETING CAPACITY THROUGH COMMUNITY BASED UPCYCLING IN BEKASIJAYA Sintia Nursafitri; Tia Permata Juwita; Rayi Dwipanilih; Pandhito Dewandanu
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 2 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i2.287

Abstract

Community based recycling initiatives require not only production skills but also business management and digital marketing capabilities to create sustainable economic value. This community service program aimed to strengthen the green economy, business bookkeeping, recycled product development, branding, and digital marketing capacity of EcoJaya Craft, a women led home industry group in Bekasi Jaya, East Bekasi. The program used an educative participatory approach combining needs identification, guided practice, mentoring, technology adoption, and formative output based evaluation. This paper reports three documented core meetings held on June 15, June 25, and July 2, 2026. The intervention connected business management with upcycling practice and digital promotion. Documented outputs indicate achieved status for business bookkeeping and recycled craft development. Product outputs expanded from simple bags to a wider range including wallets, pouches, bottle holders, and stationery holders, accompanied by better finishing, more consistent production support, and the use of the EcoJaya Craft brand identity. Digital marketing follow up emphasized content planning, channel management, visual consistency, and monitoring preparation. The results suggest that integrating circular economy practice with simple digital tools can strengthen community readiness for more professional and market oriented microenterprise management.
Co-Authors Dewi Agustin Pratama Sari Pandhito Dewandanu Rayi Dwipanilih Sholikhah Sholikhah Tia Permata Juwita