<![CDATA[This study examines the role of cooperatives in supporting the implementation of green marketing among natural dye batik artisans in Ciwaringin, focusing on the cooperative's role as an educator and facilitator in developing sustainable businesses. Qualitative methods were used, with data collected through observation, interviews, and literature review. These data were then analyzed descriptively to understand the various activities carried out by the cooperative in supporting its members. The results show that KSU Anugrah Batik actively carries out an educational role through training, outreach, and mentoring that helps artisans understand the process of producing batik using natural dyes. The cooperative also facilitates production and marketing activities through the use of digital media, exhibitions, and strengthening business networks. The development of green marketing still faces several challenges, particularly the lengthy production process, differences in skills among members, limited consumer understanding of the value of environmentally friendly products, and the availability of natural raw materials that are affected by environmental conditions. Various efforts undertaken by the cooperative have had a positive impact on improving artisan skills, expanding market access, and growing awareness of environmental protection through the use of natural dyes. In addition to these educational and facilitative roles, this study also found strong practices of mutual assistance (ta'awun) among cooperative members, particularly when facing production constraints, reflecting the value of mutual cooperation as a fundamental principle of Islamic economics. These findings confirm that cooperatives play a crucial role in strengthening business sustainability while supporting more environmentally responsible economic practices. Keywords: Cooperatives; green marketing; natural dye batik; and ta’awun]]>
