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All Journal SJEE (Scientific Journals of Economic Education)
Lisa Ayu Maharani
Economic Education Program Study, FKIP, Universitas Merangin, Bangko
Economics, Econometrics & Finance Education Other

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Peran Kepemimpinan dalam Pembagian Tugas dan Tanggung Jawab pada Kegiatan Economic Care Day di SMA Negeri 6 Merangin Sarinah Sarinah; Rissa Kharisma; Niza Mufnah Ultia; Lisa Ayu Maharani; Signez Tia Astuti; Siti Nuri Azizah; Elza Okriani
SJEE (Scientific Journals of Economic Education) Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i2.461

Abstract

This study aims to analyze the role of leadership in the division of tasks and responsibilities during the Economic Care Day activity at SMA Negeri 6 Merangin. This study used a qualitative descriptive method with observation, interview, and documentation techniques. The results showed that leadership plays a very important role in organizing the committee structure, coordinating members, and ensuring the implementation of activities runs effectively. The leader implemented a participatory and communicative leadership style that encourages cooperation, responsibility, and discipline among the committee. Although obstacles such as workload imbalance and suboptimal initial coordination were found, these obstacles were overcome through open communication and direct leadership involvement. This finding strengthens the theory of participatory leadership which emphasizes the importance of leader involvement in every stage of the activity to improve organizational effectiveness, especially in the context of non-academic activities in schools.
Pengembangan Ekonomi Kreatif Berbasis Ubi Madu Jangkat Melalui Inovasi Produk dan Pemasaran Digital Signez Tia Astuti; Lisa Ayu Maharani; Elza Okriani; Olipia Yulianti
SJEE (Scientific Journals of Economic Education) Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i2.463

Abstract

Jangkat honey yam, originating from Renah Alai Village, Jangkat District, Merangin Regency, Jambi Province, shows significant potential as a leading local commodity for developing the creative economy. However, its current use is limited to the sale of raw materials, resulting in low added value. The purpose of this study is to analyze the development of the creative economy, focusing on Jangkat honey yam through product innovation and digital marketing. The method used in this study was descriptive qualitative, with data collection including observation, interviews with micro, small, and medium enterprises (MSMEs), and documentation studies. The findings revealed that product innovations such as chips, brownies, and flour from honey yam can significantly increase product sales value. Furthermore, the implementation of digital marketing through social media platforms and marketplaces plays a role in expanding the market and increasing sales volume. The implications of this study indicate that the combination of product innovation and digital marketing can strengthen the competitiveness of MSMEs based on local commodities and encourage the growth of the creative economy in rural areas.
Co-Authors Elza Okriani Niza Mufnah Ultia Olipia Yulianti Rissa Kharisma Sarinah Sarinah Signez Tia Astuti Siti Nuri Azizah