Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Cinta Mentari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Desain Model Bisnis Bazaar Hybrid (Kuliner Lokal + Antologi Puisi) sebagai Media Pembelajaran Kewirausahaan yang Berkelanjutan bagi Mahasiswa PBSI Trisnawati Bura; Katharina Woli Namang; Bertholomeus Jawa Bhaga; Yeremias Bardi; Cinta Mentari; Sitti Shafirah
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 4 No. 4 (2026): Agustus: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v4i4.2513

Abstract

This community service program aims to design and implement an innovative hybrid bazaar business model as a sustainable entrepreneurship learning medium for Indonesian Language and Literature Education (PBSI) students at Universitas Muhammadiyah Maumere. The program addresses the gap between theoretical entrepreneurship knowledge and practical application, as survey results showed 78% of 87 students had never run a business, 65% lacked confidence in marketing products, and 82% struggled to transform creative ideas into marketable products. The method employed a participatory and educational approach through Project-Based Learning (PjBL), integrated as a Final Semester Examination (UAS) project. Activities included socialization, intensive training (product innovation, packaging, digital marketing, financial management, and literature-based storytelling), and a hybrid bazaar implementation at Car Free Night Eltari, Maumere, involving 30 students divided into 6 groups. Results showed 100% achievement in creating 6 innovative culinary products and 6 poetry/ short story anthologies, 90% of students felt confident in pitching (exceeding the 80% target), and a 35% increase in MSME partners' turnover (exceeding the 20% target). The average portfolio score reached 85.42 (Very Good category) and pitching score 86.67 (Very Good category). This program successfully demonstrates that the hybrid bazaar model effectively enhances students' entrepreneurial competence while empowering local MSMEs and promoting literacy.
Co-Authors Bertholomeus Jawa Bhaga Katharina Woli Namang Sitti Shafirah Trisnawati Bura Yeremias Bardi