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All Journal Custodia: Journal of Legal, Political, and Humanistic Inquiry
Faza Pauzia Hermawan
UIN Sunan Gunung Djati Bandung
Law, Crime, Criminology & Criminal Justice

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Perlindungan Hukum terhadap Pelanggaran Merek Dagang di Platform Marketplace Online di Indonesia (Studi Kasus Tiktok Shop) Faza Pauzia Hermawan; Milda Kurnia Herawati; Raenita Aulia Dewi; Ikhwan Aulia Fatahillah
Journal of Legal, Political, and Humanistic Inquiry Vol 2 No 1 (2026): : September: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/2kkra990

Abstract

The rapid growth of social commerce has transformed Indonesia's digital marketplace while increasing trademark infringement, particularly on TikTok Shop. This study analyzes the legal framework for trademark protection, examines the implementation of legal protection mechanisms on TikTok Shop, and identifies challenges in enforcing trademark rights in digital commerce. The research employs a normative juridical method using statutory, conceptual, and case approaches. Primary legal materials include Law Number 20 of 2016 on Trademarks and Geographical Indications and related electronic commerce regulations, while secondary materials consist of scholarly articles, legal literature, official documents, and relevant case studies. The findings show that Indonesia's legal framework provides comprehensive civil and criminal protection for registered trademarks; however, enforcement remains constrained by anonymous sellers, rapid content distribution, reactive platform governance, and limited institutional coordination. Strengthening regulatory harmonization, enhancing platform due diligence, improving notice-and-takedown mechanisms, and reinforcing institutional collaboration are essential to establishing a more effective and adaptive trademark protection system in the evolving social commerce ecosystem.
Pertanggungjawaban Hukum Platform Marketplace Terhadap Peredaran Barang Bermerek Palsu dalam Perdagangan Elektronik Tierra Kresna; Faza Pauzia Hermawan; Ikhwan Aulia Fatahillah
Journal of Legal, Political, and Humanistic Inquiry Vol 2 No 1 (2026): : September: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/9syh5125

Abstract

The rapid development of electronic commerce through marketplace platforms has created new legal challenges, particularly concerning the circulation of counterfeit branded goods that potentially harm trademark owners, consumers, and fair business competition. This study aims to analyze the legal liability of marketplace platforms for counterfeit trademark products and examine the adequacy of Indonesian legal regulations in providing trademark protection within digital transactions. This research employs a normative juridical method using statutory, conceptual, and case approaches through qualitative analysis of legal materials. The findings indicate that marketplaces cannot be positioned merely as passive intermediaries but as electronic system providers with preventive and corrective responsibilities in controlling trademark violations. However, Indonesian regulations have not established clear standards regarding marketplace liability, resulting in legal uncertainty. This study contributes to the development of digital intellectual property law by proposing stronger regulatory frameworks and enhanced platform accountability to ensure effective trademark protection in e-commerce.
Co-Authors Ikhwan Aulia Fatahillah Milda Kurnia Herawati Raenita Aulia Dewi Tierra Kresna