Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Custodia: Journal of Legal, Political, and Humanistic Inquiry
Raenita Aulia Dewi
UIN Sunan Gunung Djati Bandung
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perlindungan Hukum terhadap Pelanggaran Merek Dagang di Platform Marketplace Online di Indonesia (Studi Kasus Tiktok Shop) Faza Pauzia Hermawan; Milda Kurnia Herawati; Raenita Aulia Dewi; Ikhwan Aulia Fatahillah
Journal of Legal, Political, and Humanistic Inquiry Vol 2 No 1 (2026): : September: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/2kkra990

Abstract

The rapid growth of social commerce has transformed Indonesia's digital marketplace while increasing trademark infringement, particularly on TikTok Shop. This study analyzes the legal framework for trademark protection, examines the implementation of legal protection mechanisms on TikTok Shop, and identifies challenges in enforcing trademark rights in digital commerce. The research employs a normative juridical method using statutory, conceptual, and case approaches. Primary legal materials include Law Number 20 of 2016 on Trademarks and Geographical Indications and related electronic commerce regulations, while secondary materials consist of scholarly articles, legal literature, official documents, and relevant case studies. The findings show that Indonesia's legal framework provides comprehensive civil and criminal protection for registered trademarks; however, enforcement remains constrained by anonymous sellers, rapid content distribution, reactive platform governance, and limited institutional coordination. Strengthening regulatory harmonization, enhancing platform due diligence, improving notice-and-takedown mechanisms, and reinforcing institutional collaboration are essential to establishing a more effective and adaptive trademark protection system in the evolving social commerce ecosystem.
Co-Authors Faza Pauzia Hermawan Ikhwan Aulia Fatahillah Milda Kurnia Herawati