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All Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Nasional Manajemen Pemasaran dan SDM
Alex Permatanta Karo-Karo
Universitas Wirahusada Medan
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences

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Cloud-Based Digitalization of Village Administrative Services to Support Transparent Village Governance Dybio Dompu Hot Asih; Erbin Sitorus; Alex Permatanta Karo-Karo; Jevantree Bate'e
Bakti Cendana Vol 9 No 2 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i2.11318

Abstract

Namorambe Village continues to face several challenges in delivering administrative services, including manual record management, fragmented document archiving, and limited public access to administrative information. These issues reduce service efficiency and hinder transparent village governance. This community service program aimed to enhance the capacity of village officials to implement cloud-based administrative service digitalization in order to promote transparent, efficient, and accountable village governance. The program was conducted through a series of activities, including preliminary observation, awareness sessions, technical training, hands-on practice using cloud-based applications, implementation assistance, and monitoring and evaluation through pre-tests, post-tests, observations, and participant satisfaction questionnaires. The partner of this program was the Namorambe Village Government, involving 30 participants consisting of village officials, administrative staff, and public service operators. The results demonstrated a significant improvement in participants' knowledge of digital administrative management, practical skills in utilizing cloud storage technologies, and the quality of document management and public information services. Furthermore, participants reported high satisfaction with both the training materials and mentoring activities. Overall, this program successfully strengthened digital governance practices and contributed to improving transparency, efficiency, and accountability in village public services while supporting the realization of sustainable digital village transformation.
Strategic Collaboration of Marketing, Human Resources, and Information Systems in Supporting Digital Business Sustainability Alex Permatanta Karo-Karo; Erbin Sitorus; Andre Wijaya Bremana; Dybio Dompu Hot Asih
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i3.3484

Abstract

This study examines the strategic collaboration between marketing management, human resources, and information systems in supporting digital business sustainability in the modern business environment. The rapid development of digital technology requires organizations to integrate marketing strategies, employee competencies, and information system capabilities to maintain competitive advantage and long-term sustainability. The objective of this research is to analyze the influence of marketing strategies, human resource competencies, and information system effectiveness on digital business sustainability. This study applies a quantitative research approach using survey methods involving employees and managers from digital-based companies. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings indicate that strategic collaboration among marketing, human resources, and information systems has a significant positive effect on digital business sustainability. Information systems were found to strengthen organizational communication, improve marketing effectiveness, and enhance employee productivity and innovation. In addition, human resource competency plays an important role in maximizing digital transformation and organizational adaptability. The study contributes theoretically by integrating interdisciplinary perspectives from marketing, human resource management, and information systems into a unified sustainability framework. Practically, the findings provide recommendations for organizations to develop integrated digital strategies that support sustainable business growth and operational effectiveness in the digital era
Co-Authors Andre Wijaya Bremana Dybio Dompu Hot Asih erbin sitorus Jevantree Bate'e