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erbin sitorus
Universitas Audi Indonesia
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Pelatihan Manajemen Usaha dan Strategi Pemasaran Digital bagi UMKM erbin sitorus
Interaksi : Jurnal Pengabdian Kepada masyarakat Vol. 3 No. 1 (2026): Februari 2026 : Forthcoming
Publisher : PT. Ndruru Jaya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67763/ijpkm.v3i1.74

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam pengelolaan manajemen usaha dan penerapan strategi pemasaran digital di desa. Permasalahan utama yang dihadapi UMKM meliputi rendahnya pemahaman manajemen usaha, keterbatasan pencatatan keuangan, serta minimnya pemanfaatan teknologi digital sebagai sarana pemasaran. Metode pelaksanaan kegiatan meliputi penyuluhan, pelatihan praktik, dan pendampingan. Materi yang diberikan mencakup perencanaan usaha, manajemen keuangan sederhana, branding produk, serta pemanfaatan media sosial dan marketplace sebagai strategi pemasaran. Peserta kegiatan adalah pelaku UMKM yang bergerak di bidang kuliner, perdagangan, dan kerajinan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola usaha secara lebih terstruktur serta kemampuan menggunakan platform digital untuk promosi produk. Peserta juga mulai memahami pentingnya identitas merek, kualitas konten promosi, serta interaksi dengan konsumen melalui media digital. Kegiatan ini memberikan dampak positif terhadap kesiapan UMKM dalam menghadapi persaingan pasar yang semakin kompetitif. Melalui pelatihan dan pendampingan berkelanjutan, diharapkan pelaku UMKM mampu meningkatkan produktivitas, memperluas jangkauan pasar, dan mendorong pertumbuhan ekonomi masyarakat desa secara berkelanjutan.
Peningkatan Literasi Keamanan Sistem Informasi bagi Siswa SMK Brigjend Katamso II Marelan di Era Digital Jasael Simanullang; Erbin Sitorus; Krisman Lase
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v4i1.716

Abstract

Perkembangan teknologi digital yang semakin pesat menyebabkan meningkatnya risiko ancaman keamanan sistem informasi di lingkungan pendidikan, khususnya pada kalangan siswa sekolah menengah kejuruan. Kurangnya pemahaman siswa mengenai keamanan data pribadi, penggunaan kata sandi yang aman, serta ancaman siber seperti phishing dan malware menjadi permasalahan yang perlu mendapatkan perhatian. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SMK Brigjend Katamso II Marelan dengan tujuan meningkatkan literasi keamanan sistem informasi bagi siswa di era digital. Metode pelaksanaan kegiatan dilakukan melalui pendekatan edukatif berupa sosialisasi, pelatihan, diskusi interaktif, dan simulasi keamanan digital. Materi yang diberikan meliputi pentingnya menjaga kerahasiaan data pribadi, penggunaan internet secara aman, pengenalan ancaman siber, serta penerapan keamanan akun digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran siswa terhadap pentingnya keamanan sistem informasi dalam aktivitas digital sehari-hari. Siswa menjadi lebih memahami cara melindungi data pribadi serta mampu mengenali berbagai bentuk ancaman siber yang sering terjadi. Dengan adanya kegiatan ini diharapkan siswa dapat menerapkan perilaku digital yang aman dan bertanggung jawab dalam penggunaan teknologi informasi.
Pemberdayaan Ibu-Ibu PKK Melalui Pelatihan Pembuatan Detergen Cair Sebagai Alternatif Penambahan Pendapatan Keluarga Desa Karang Anyar Eva Solita Pasaribu; William Parlindungan Sihombing; Nowel Dewantara; Erbin Sitorus; Agam Sinaga; Donald Frensius Pasaribu
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp324-328

Abstract

Family independence is one of the benchmarks for achieving family welfare. A prosperous family will have a positive impact on various aspects of life, one of which is the ability to meet family needs from the lowest to the highest. However, achieving family independence is not as easy as imagined. It requires a stable income and the active role of actors in the household, one of which is the mother as the primary role holder in a family. A mother's active role in various activities in the community and organizational environment is expected to improve the skills possessed. The involvement of mothers in the Family Welfare Empowerment (PKK) will open insights and creativity to further progress and development and have the initiative to increase family income. As an effort to improve the skills of PKK mothers in Karang Anyar Village, this activity provides training in making liquid detergent, based on the premise that liquid detergent is a daily family necessity and is very easy to practice independently or in groups and can be an alternative to increase family income. The final response to this activity was very positive and had an impact on the desire of PKK mothers to make it a source of additional income for the family, thus creating family independence.
Peningkatan Kompetensi Guru dalam Pengelolaan Sistem Informasi dan Keamanan Data di Era Digital pada SMK Brigjend Katamso II Marelan Erbin Sitorus; Jon Piter Sinaga; Hadi Widodo; Fitriani Manurung; Dwi Priyanti; Edy Firmansyah
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 3 (2026): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/whn5zy31

Abstract

Transformasi digital di bidang pendidikan mendorong pemanfaatan sistem informasi dalam pengelolaan administrasi dan proses pembelajaran. Namun, peningkatan penggunaan teknologi juga meningkatkan risiko keamanan data sehingga diperlukan peningkatan kompetensi guru dalam pengelolaan sistem informasi dan perlindungan data. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan guru dalam mengelola sistem informasi sekolah serta menerapkan praktik keamanan data di SMK Brigjend Katamso II Marelan. Metode pelaksanaan meliputi observasi kebutuhan, sosialisasi, pelatihan, demonstrasi, praktik, pendampingan, serta evaluasi menggunakan pre-test dan post-test. Materi pelatihan mencakup pengelolaan sistem informasi, keamanan akun, perlindungan data pribadi, identifikasi ancaman siber, dan penggunaan layanan berbasis cloud secara aman. Hasil kegiatan menunjukkan adanya peningkatan kompetensi guru yang ditunjukkan oleh kenaikan nilai rata-rata post-test dibandingkan pre-test pada seluruh aspek yang diukur. Peningkatan terbesar terjadi pada kemampuan mengidentifikasi ancaman siber serta penerapan praktik keamanan data dalam aktivitas pembelajaran dan administrasi sekolah. Selain itu, peserta menunjukkan partisipasi aktif selama pelatihan dan meningkatnya kesadaran terhadap pentingnya keamanan informasi di lingkungan pendidikan. Program ini memberikan kontribusi positif dalam memperkuat kompetensi digital guru dan mendukung terciptanya tata kelola sistem informasi yang lebih aman, efektif, dan berkelanjutan sebagai bagian dari transformasi digital di lingkungan sekolah.
Cloud-Based Digitalization of Village Administrative Services to Support Transparent Village Governance Dybio Dompu Hot Asih; Erbin Sitorus; Alex Permatanta Karo-Karo; Jevantree Bate'e
Bakti Cendana Vol 9 No 2 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i2.11318

Abstract

Namorambe Village continues to face several challenges in delivering administrative services, including manual record management, fragmented document archiving, and limited public access to administrative information. These issues reduce service efficiency and hinder transparent village governance. This community service program aimed to enhance the capacity of village officials to implement cloud-based administrative service digitalization in order to promote transparent, efficient, and accountable village governance. The program was conducted through a series of activities, including preliminary observation, awareness sessions, technical training, hands-on practice using cloud-based applications, implementation assistance, and monitoring and evaluation through pre-tests, post-tests, observations, and participant satisfaction questionnaires. The partner of this program was the Namorambe Village Government, involving 30 participants consisting of village officials, administrative staff, and public service operators. The results demonstrated a significant improvement in participants' knowledge of digital administrative management, practical skills in utilizing cloud storage technologies, and the quality of document management and public information services. Furthermore, participants reported high satisfaction with both the training materials and mentoring activities. Overall, this program successfully strengthened digital governance practices and contributed to improving transparency, efficiency, and accountability in village public services while supporting the realization of sustainable digital village transformation.
Strategic Collaboration of Marketing, Human Resources, and Information Systems in Supporting Digital Business Sustainability Alex Permatanta Karo-Karo; Erbin Sitorus; Andre Wijaya Bremana; Dybio Dompu Hot Asih
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 3 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i3.3484

Abstract

This study examines the strategic collaboration between marketing management, human resources, and information systems in supporting digital business sustainability in the modern business environment. The rapid development of digital technology requires organizations to integrate marketing strategies, employee competencies, and information system capabilities to maintain competitive advantage and long-term sustainability. The objective of this research is to analyze the influence of marketing strategies, human resource competencies, and information system effectiveness on digital business sustainability. This study applies a quantitative research approach using survey methods involving employees and managers from digital-based companies. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings indicate that strategic collaboration among marketing, human resources, and information systems has a significant positive effect on digital business sustainability. Information systems were found to strengthen organizational communication, improve marketing effectiveness, and enhance employee productivity and innovation. In addition, human resource competency plays an important role in maximizing digital transformation and organizational adaptability. The study contributes theoretically by integrating interdisciplinary perspectives from marketing, human resource management, and information systems into a unified sustainability framework. Practically, the findings provide recommendations for organizations to develop integrated digital strategies that support sustainable business growth and operational effectiveness in the digital era
Co-Authors Agam Sinaga Alex Permatanta Karo-Karo Andre Wijaya Bremana Asih, Dybio Dompu Hot Donald Frensius Pasaribu Dwi Priyanti Edy Firmansyah Eva Solita Pasaribu Fitriani Manurung Hadi Widodo Jasael Simanullang Jevantree Bate'e Jon Piter Sinaga Krisman Lase Nowel Dewantara William Parlindungan Sihombing