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Seno Lamsir
Ministry of Health, Republic of Indonesia, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Social Media Engagement, Brand Authenticity, and Consumer Identity Expression on Brand Loyalty among Generation Z Dahlia Natalia; Asriany; Karya Bakti Kaban; Seno Lamsir
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.433

Abstract

This study examines the influence of social media engagement, brand authenticity, and consumer identity expression on brand loyalty among Generation Z, a cohort widely recognized for its strong digital presence and value-driven consumption behavior. As social media platforms increasingly shape consumer–brand interactions, understanding the mechanisms that drive loyalty within this segment has become critical for both scholars and practitioners. Drawing on established theories in digital marketing and consumer behavior, this research employs a quantitative approach using survey data collected from Generation Z respondents. The data were analyzed using multiple regression techniques to assess the relationships between the independent variables social media engagement, brand authenticity, and consumer identity expression and the dependent variable, brand loyalty. The findings reveal that all three factors significantly and positively influence brand loyalty. Social media engagement was found to enhance emotional and cognitive connections with brands, thereby strengthening loyalty. Brand authenticity emerged as a key determinant, indicating that Generation Z consumers are more inclined to support brands perceived as genuine, transparent, and consistent in their values. Additionally, consumer identity expression plays a crucial role, as individuals are more loyal to brands that align with and reinforce their self-concept and personal identity. Among the three predictors, brand authenticity demonstrated the strongest influence, highlighting the importance of trust and credibility in shaping long-term consumer relationships. This study contributes to the existing literature by integrating these three constructs into a single framework, offering a more comprehensive understanding of brand loyalty formation in the digital era. The results provide practical implications for marketers, emphasizing the need to foster authentic brand narratives, encourage interactive engagement on social media, and enable consumers to express their identities through brand affiliation. Despite its contributions, the study is limited by its cross-sectional design and reliance on self-reported data. Future research is recommended to explore longitudinal effects and additional moderating variables to better understand evolving consumer behaviors.
The Influence of Overconfidence Bias, Loss Aversion, and Herding Behavior on Stock Investment Decisions among Retail Investors Liestyowati; Rahma Nurzianti; Ponjaya Tri Handayani; Seno Lamsir
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.793

Abstract

This study investigates the influence of behavioral biases, specifically overconfidence bias, loss aversion, and herding behavior on stock investment decisions among retail investors. Grounded in the principles of Behavioral Finance, the research challenges the assumption of investor rationality by examining how psychological factors shape financial decision-making. A quantitative research approach was employed, using structured questionnaires to collect data from 250 retail investors. The data were analyzed using descriptive statistics, reliability analysis, correlation, and multiple regression techniques. The findings reveal that all three behavioral biases have a significant positive impact on investment decisions. Among them, overconfidence bias emerged as the most influential factor, indicating that investors who overestimate their knowledge and abilities are more likely to make assertive and frequent investment decisions. Herding behavior was also found to significantly affect decisions, suggesting that investors tend to follow the actions of others, especially in uncertain market conditions. Additionally, loss aversion plays a critical role, as investors exhibit a strong preference to avoid losses, consistent with Prospect Theory. The model explains a substantial proportion of variance in investment decisions, highlighting the importance of psychological factors in financial behavior. The study contributes to the growing literature on behavioral finance by providing empirical evidence on the role of cognitive biases in retail investment decisions. It also offers practical implications for investors, financial advisors, and policymakers by emphasizing the need for increased awareness, financial education, and strategies to mitigate the adverse effects of behavioral biases. Overall, the findings underscore the importance of integrating behavioral insights into investment decision-making frameworks to better understand and improve investor outcomes in modern financial markets.
The Effect of Workload, Emotional Intelligence, and Work-Life Balance on Employee Well-Being Mohammad Fajar Nurwildani; Sederhana Zai; Muchdir Ahmad Ronoatmojo; Seno Lamsir
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.804

Abstract

Employee well-being has become a critical concern for organizations aiming to sustain productivity, reduce turnover, and enhance overall performance in increasingly demanding work environments. This study examines the effect of workload, emotional intelligence, and work–life balance on employee well-being, integrating both organizational and individual perspectives. Drawing on contemporary theoretical frameworks such as the Job Demands–Resources (JD-R) model and emotional intelligence theory, the research investigates how job demands (workload) and personal and contextual resources (emotional intelligence and work–life balance) interact to influence employees’ psychological and emotional states. A quantitative research design was employed, utilizing survey data collected from employees across various sectors. Statistical analyses, including multiple regression, were conducted to assess the relationships among variables. The results reveal that workload has a significant negative effect on employee well-being, indicating that excessive job demands can lead to stress, fatigue, and reduced life satisfaction. In contrast, emotional intelligence shows a positive and significant influence, suggesting that individuals with higher emotional awareness and regulation skills are better equipped to cope with workplace pressures and maintain well-being. Similarly, work–life balance demonstrates a strong positive relationship with employee well-being, emphasizing the importance of maintaining equilibrium between professional responsibilities and personal life. Among the predictors, work–life balance emerges as the most influential factor, followed by emotional intelligence, while workload remains a critical risk factor. These findings contribute to the existing literature by highlighting the combined impact of job demands and personal resources on well-being in a modern organizational context. Practically, the study suggests that organizations should implement strategies to manage workload, foster emotional intelligence through training and development programs, and promote policies that support work–life balance. Such integrated efforts can enhance employee well-being, leading to improved organizational outcomes. Future research is recommended to explore longitudinal effects and potential mediating or moderating variables to deepen understanding of these relationships.
The Effect of Service Quality, Digital Governance Implementation, Employee Professionalism, and Public Participation on Citizen Satisfaction in Local Government Services Fitri Melawati; Kartini Maharani Abdul; Sandy Kurniawan; Seno Lamsir
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.952

Abstract

This study examines the influence of service quality, digital governance implementation, employee professionalism, and public participation on citizen satisfaction in local government services. In the context of increasing demands for efficient, transparent, and citizen-centered public administration, understanding the determinants of satisfaction has become essential for improving governance outcomes. This research adopts a quantitative approach using a survey method, collecting data from citizens who have accessed local government services. A structured questionnaire was employed to measure perceptions across the four independent variables and their impact on citizen satisfaction as the dependent variable. The data were analyzed using multiple regression analysis to determine both the individual and simultaneous effects of the variables. The findings reveal that service quality has the strongest and most significant effect on citizen satisfaction, emphasizing the importance of reliability, responsiveness, assurance, empathy, and tangible aspects of service delivery. Employee professionalism also demonstrates a significant positive influence, indicating that competence, ethical behavior, and accountability of public officials are critical in shaping positive citizen experiences. Furthermore, digital governance implementation contributes positively to citizen satisfaction by improving accessibility, efficiency, and transparency of services, although its impact is somewhat less dominant compared to human-centered factors. Public participation is also found to have a significant effect, highlighting the importance of involving citizens in decision-making processes and service evaluation to enhance trust and satisfaction. Simultaneously, all four variables significantly influence citizen satisfaction, suggesting that an integrated governance approach is necessary. The study concludes that local governments should not rely solely on technological advancements but must also strengthen human resource capacity and foster inclusive participation mechanisms. These findings provide practical implications for policymakers to design more responsive, transparent, and citizen-oriented public services, ultimately contributing to improved governance performance and public trust.
Co-Authors Asriany Dahlia Natalia Fitri Melawati Kartini Maharani Abdul Karya Bakti Kaban Liestyowati Mohammad Fajar Nurwildani Muchdir Ahmad Ronoatmojo Ponjaya Tri Handayani Rahma Nurzianti Sandy Kurniawan Sederhana Zai