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This Author published in this journals
All Journal Journal of Management
Fitri Nuraeni
Politeknik Praktisi Bandung
Economics, Econometrics & Finance

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A Plan For Improving The Quality Of West Java Private Education Lecturers By Shareing Tacit Knowledge Fitri Nuraeni; Ibran Perdana; Ingri Granita; Leo Calvin; Pipin Fitriadi
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Objective research This test will include knowledge, relationships with values, and altruistic conduct. Study This was completed in a private college in West Java using a quantitative and qualitative approach. Quantitative approach sample lecturer up to 294 persons. Approach qualitative by using three sources to find person leaders in higher education. According to research findings, conduct altruism is the best predictor of desire. Perceived value support is a crucial component of information sharing between lecturers on both an internal and external level. conclusions from the data This calls for the routine discussion of study programs at the lowest structural level, as well as discussions at the faculty and university levels, as well as discussions with party external Good fellow academics or with non-academicians, before activity. Regulations that guarantee quality as a tool for control must be applied to this. All of these ideas are capable of improving lecturer caliber and bringing about the Tri Dharma of Higher Education.
Marketing Based on Viral Content SMEs in Indonesia Halomoan Hutajulu; Dety Mulyanti; Fitri Nuraeni; Ibran Perdana; Leo Calvin
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study investigates the relationship between viral content and brand image, as well as the impact on consumer loyalty. This study's data was analyzed using regression analysis. The major conclusion is that viral material has a considerable beneficial impact on brand image. The regression analysis results demonstrate that viral content-based marketing can help a company's brand image. The partial T test findings confirm the significance of viral content in marketing. Although the direct impact on customer loyalty has not been tested, improving branding image through viral content has the potential to affect customer behavior. In conclusion, viral content-based marketing is an excellent method for strengthening branding image and increasing consumer loyalty. Companies that adopt these strategies intelligently can achieve their business goals while also having a good impact on society and the environment.
Empowering the Community Economy through the Enpowerment and Development of Sharia-Based Cooperatives in East Bandung Lilis Sakuroh; Fitri Nuraeni; R Yulia Ambarsari; Muhammad Yusuf; Zulfi Bagja Nugraha
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Sharia-based cooperatives represent a strategic instrument in strengthening the ummah's economy and fostering community economic independence. This study aims to analyze the role of sharia-based cooperatives in empowering the community economy, particularly in the context of social justice, equitable welfare, and financial inclusion. A qualitative approach is employed, incorporating literature review and field data from several Islamic cooperatives in West Bandung. The results indicate that sharia cooperatives serve as an alternative solution for small and medium communities in accessing financing and enhancing business productivity. However, challenges persist, including limited capital, low sharia literacy, and suboptimal cooperative management. Key recommendations include strengthening empowerment policies, continuous coaching, and integrating Islamic cooperatives into the digital economic ecosystem
Co-Authors Dety Mulyanti Halomoan Hutajulu Ibran Perdana Ingri Granita Leo Calvin Lilis Sakuroh Muhammad Yusuf Pipin Fitriadi R Yulia Ambarsari Zulfi Bagja Nugraha