Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Journal of Management
Dety Mulyanti
Politeknik Praktisi Bandung
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Job Performance on Promotion Beti Kurnia; Dety Mulyanti; Muhammad Yusuf; Dini Sudayanti; Fitri Nurlaela
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study took a survey approach, including quantitative research methods. This study's population and sample size were 26 employees. Questionnaires and interviews were used to collect data. In this work, data analysis approaches such as partial least squares (PLS) and hypothesis testing were applied. In this study, data is processed using software called Smart PLS 4.0. According to the study's findings, the first hypothesis test revealed a correlation value of 0.262 between job experience and promotion. The findings of the second hypothesis test demonstrate that the correlation between job performance factors and promotion is 0.005. According to the calculations, job experience has no significant effect on promotion, however work performance has a considerable effect on promotion
Marketing Based on Viral Content SMEs in Indonesia Halomoan Hutajulu; Dety Mulyanti; Fitri Nuraeni; Ibran Perdana; Leo Calvin
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationship between viral content and brand image, as well as the impact on consumer loyalty. This study's data was analyzed using regression analysis. The major conclusion is that viral material has a considerable beneficial impact on brand image. The regression analysis results demonstrate that viral content-based marketing can help a company's brand image. The partial T test findings confirm the significance of viral content in marketing. Although the direct impact on customer loyalty has not been tested, improving branding image through viral content has the potential to affect customer behavior. In conclusion, viral content-based marketing is an excellent method for strengthening branding image and increasing consumer loyalty. Companies that adopt these strategies intelligently can achieve their business goals while also having a good impact on society and the environment.
Analysis of the Impact of Cash Management on Liquidity in the F&B Sector of MSMEs in Bandung Yondi Caturadina Darnida; Dety Mulyanti; Rini Susilawati; Ingri Granita; Yana Maulana
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of Cash Management on Liquidity in Micro, Small, and Medium Enterprises (MSMEs) operating in the Food and Beverage (F&B) sector in Bandung City, while investigating the moderating effect of Product Type. The investigation employed a quantitative methodology, using simple linear regression analysis techniques for Model 1, and multiple linear regression for Model 2, which incorporates interaction variables. The findings show that Cash Management exerts a positive and statistically significant influence on Liquidity, as evidenced by the R Square value of 0.363. In addition, the inclusion of the interaction variable of Cash Management and Product Type in Model 2 resulted in an increased R-Square value of 0.420, thus reflecting the increased capacity of the model to explain variations in Liquidity. The interaction variable of Cash Management with Product Type was also shown to have a significant effect, thus strengthening the relationship between Cash Management and Liquidity. Based on these findings, it can be concluded that proficient cash management is critical to improving the liquidity of F&B MSMEs. Moreover, the nature of the products sold serves to moderate this relationship; consequently, it is important for cash management strategies to be tailored to the specific attributes of the products. This research provides practical contributions to MSMEs by facilitating the optimization of their financial management practices.
Co-Authors Beti Kurnia Dini Sudayanti Fitri Nuraeni Fitri Nurlaela Halomoan Hutajulu Ibran Perdana Ingri Granita Leo Calvin Muhammad Yusuf Rini Susilawati Yana Maulana Yondi Caturadina Darnida