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All Journal Journal of Natural Sciences Journal of Communication Science and Public Administration
Cut Aja Hafizatul mutia
Universitas Syiah Kuala

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Digital Transformation, Innovation, and the Future of Small and Medium Enterpris Cut Aja Hafizatul mutia; Alfi Rahmaini; Rahma Jelita
Journal of Natural Sciences Vol. 1 No. 2 (2026): July, Innovations and Emerging Perspectives in Natural Sciences for Sustainable
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/ta5zas10

Abstract

Article This aims to analyze the marketing strategies of MSMEs in the digital era and to understand the use of social media, marketplaces, and e-commerce in increasing business competitiveness. Development technology digital has give huge changes​ to pattern marketing business micro , small , and medium enterprises (MSMEs) in Indonesia. Before the development of digital media, some big MSME actors still use method marketing conventional like sale direct and promotional from mouth to mouth . However , changes behavior a more diverse society Lots using the internet causes perpetrator business must capable adapt self with development technology . Research This aim For knowing the marketing strategies of MSMEs in the digital era and analyze utilization of social media , marketplaces, and e-commerce in increase Power competition business . Research This use method studies literature through data collection from 15 journals scientific and 5 relevant e-books with topic research . Discussion results namely : 1) utilization of social media as means effective promotion​ For reach more consumers​ extensive ; 2) the use of marketplaces and e-commerce is able to increase sales and expand the market, that digital marketing strategies are able to helping MSMEs in increase sales , expanding the market, strengthening connection with consumers , and increase image product . As for the renewal article This is an analysis of the integration of the use of social media, marketplaces, and e-commerce as an effective digital marketing strategy for MSMEs in Indonesia , digital marketing is an important strategy that must be implemented. applied by the perpetrator MSMEs to be able to survive and thrive in the midst competition modern business .  
An Analysis of the Differences Between Communication and Public Policy in Local Communities Cut Aja Hafizatul Mutia; Alfi Rahmaini; Haria Rahma; Zulkarnaini Zulkarnaini
Journal of Communication Science and Public Administration Vol. 1 No. 1 (2025): January, Comunnication and Public Comunnity
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/1vrf3330

Abstract

This paper reviews the history of the entry and development of Islam in the archipelago which took place peacefully and gradually between the 7th to the 16th centuries AD. The process of Islamization is carried out through various main channels, namely trade, marriage, da'wah, politics, education, and Sufism. The main focus of the discussion lies in the phenomenon of acculturation, where Islamic values blend harmoniously with the local Hindu-Buddhist culture and indigenous beliefs, giving birth to a moderate and tolerant identity of "Islam Nusantara". In Java, the role of Wali Songo is central in integrating religious teachings through an artistic and cultural approach. Meanwhile, in North Sumatra, the Barus area and the Sultanate of Deli became an important starting point for the spread. The impact of this process is documented in various physical and non-physical relics, ranging from the distinctive architecture of mosques, palace structures, tomb traditions, to literary works and calligraphy art. This history proves that the success of Islam in Indonesia is inseparable from its ability to adapt to local wisdom without losing the essence of its spiritual teachings.
Co-Authors Alfi Rahmaini Alfi Rahmaini Haria Rahma Rahma Jelita Zulkarnaini Zulkarnaini