<![CDATA[This article aims to analyze the influence of creativity and innovation on student entrepreneurial success in the digital era through the Competency-Based Curriculum (KBK) framework. Amidst technological disruption, the development of an entrepreneurial ecosystem in higher education is required to not only teach conventional business management, but also rely on stimulating creative thinking and innovative actions. This textbook dissects the design of the business start-up process, achievement motivation, and business management governance (production, marketing, finance) integrated with business independence in the modern era. The method used in this discussion is library research through the review, summary, and synthesis of scientific literature and the empirical conditions of academic entrepreneurial activities. This discussion is also complemented by the Semester Program and Learning Plan (RPKPS) instrument containing soft skills as a practical guide for student field actions. The results of the discussion show that: 1) creativity and innovation embedded in a structured manner have been proven to have a significant influence as the main driving force for the success of student businesses in reading digital opportunities; 2) the synergy between innovative abilities and mastery of management functions (such as business plan analysis and cash flow discipline) effectively shapes the leadership character, self-confidence, and tenacity ( adversity quotient ) of students in the field. The novelty of this article lies in the integration of the competency curriculum concept that combines the honing of digital creativity-innovation with soft skills content and the moral foundation of Islamic business ethics to ensure the sustainability and longevity of student businesses in the era of modern competition.]]>
