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All Journal Indonesian Journal of Religious Journal of Communication Science and Public Administration
Miftahul Rizki
Universitas Syiah Kuala

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Islamic Digital Marketing through Social Media: An Innovative Marketing   Strategy for MSMEs Ica Salsabila; Miftahul Rizki; Zaskia Amanda
Indonesian Journal of Religious Vol. 1 No. 1 (2026): January, Religious Moderation and Islamic Values in Strengthening Social Harmon
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/9qaqq358

Abstract

This article aims to examine the role of social media in supporting entrepreneurial marketing activities and analyze its function as a marketing innovation for Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The research method used is library research with a qualitative descriptive approach through analysis of various journals, scientific articles, and relevant literature sources regarding digital marketing and social media. The results of the study indicate that (1) various social networking platforms, including Instagram, TikTok, Facebook, and e-commerce services, are capable of broadening market coverage, strengthening brand recognition, and facilitating effective interactions between business owners and consumers; (2) the implementation of digital marketing strategies through social media, including creative content, influencer marketing, and promotional features, has positively affected sales growth, customer loyalty, and the success of MSMEs. Furthermore, social media offers opportunities for MSMEs to participate in broader market competition with relatively lower promotional expenses than conventional marketing methods. This study concludes that social media has become an essential element of modern marketing strategies and serves as an innovation that supports the growth and sustainability of MSMEs amid the development of the digital economy. The originality of this study lies in its presentation of findings that synthesize recent studies concerning the implementation of social media for MSME marketing, thereby providing a more comprehensive understanding of the effectiveness of social media in supporting entrepreneurial activities in the digital era.
The Dynamics of Contemporary Islamic Thought in Indonesia: Contesting Traditionalism, Modernism, and Fundamentalism through Public Communication and Social Discourse Miftahul Rizki; Ulvita Rahma; Zalfa Pinte Marisya
Journal of Communication Science and Public Administration Vol. 2 No. 3 (2026): July, Public Policy Communication and Political Communication
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/g310p410

Abstract

This article aims to examine the dynamics of contemporary Islamic thought in Indonesia by highlighting the contestation between traditionalism, modernism, and fundamentalism in Islamic intellectual history. These three currents of thought reflect the response of Indonesian Muslims to social, political, and cultural changes, as well as the challenges of globalization and modernity. Traditionalism seeks to preserve the legacy of classical scholars and religious practices rooted in local traditions. Modernism seeks to reinterpret Islamic texts to suit scientific developments and the demands of the times. Meanwhile, fundamentalism emphasizes the purification of Islamic teachings by returning to the Qur'an and Hadith in a textual and strict manner. This study uses a library research method with a descriptive-qualitative approach, namely reviewing various relevant literature related to the development of Islamic thought in Indonesia. The results of the study indicate that (1) the emergence of these three currents of thought cannot be separated from historical dynamics, such as colonialism, the development of Islamic education, and the process of global modernization that influences the socio-religious structure of Indonesian Muslim society. (2) The contestation between traditionalism, modernism, and fundamentalism is not always conflictual, but also produces dialogue and intellectual dialectics that enrich the treasury of Islamic thought in Indonesia. The interaction of these three currents shapes the face of Indonesian Islam, which is plural, dynamic, and adaptive to changing times, both in education, politics, and socio-religious life. This study concludes that the dynamics of contemporary Islamic thought are a complex historical process, in which these three main currents interact to shape Islamic discourse in Indonesia. The novelty of this research lies in its analytical emphasis on the patterns of contestation and dialectics between traditionalism, modernism, and fundamentalism in shaping the construction of Indonesian Islamic thought in a more integrative and contextual manner
Co-Authors Ica Salsabila Ulvita Rahma Zalfa Pinte Marisya Zaskia Amanda