Zaskia Amanda
Universitas Syiah Kuala

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Industrial Revolution: Economic, Social, and Cultural Transformation in Europe Suci Anggraini Az-zahra; Zaskia Amanda; Mekadina Adisa R; Riska Indana; Abdul Azis
Journal of Natural Sciences Vol. 1 No. 1 (2026): January, Sciences Research
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/w0pj8w14

Abstract

This article examines the Industrial Revolution as a major transformation that reshaped economic systems, social structures, technological development, and global dominance in Europe from the eighteenth to nineteenth centuries. Emerging initially in England, the Industrial Revolution marked a transition from agrarian-based economies to machine-driven industrial production. Through technological innovation, urbanization, and the rise of industrial capitalism, European society experienced profound changes in labor relations, settlement patterns, and global power structures. Using a historical qualitative approach, this article analyzes the background, development, and impacts of the Industrial Revolution in shaping modern European civilization
Islamic Digital Marketing through Social Media: An Innovative Marketing   Strategy for MSMEs Ica Salsabila; Miftahul Rizki; Zaskia Amanda
Indonesian Journal of Religious Vol. 1 No. 1 (2026): January, Religious Moderation and Islamic Values in Strengthening Social Harmon
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/9qaqq358

Abstract

This article aims to examine the role of social media in supporting entrepreneurial marketing activities and analyze its function as a marketing innovation for Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The research method used is library research with a qualitative descriptive approach through analysis of various journals, scientific articles, and relevant literature sources regarding digital marketing and social media. The results of the study indicate that (1) various social networking platforms, including Instagram, TikTok, Facebook, and e-commerce services, are capable of broadening market coverage, strengthening brand recognition, and facilitating effective interactions between business owners and consumers; (2) the implementation of digital marketing strategies through social media, including creative content, influencer marketing, and promotional features, has positively affected sales growth, customer loyalty, and the success of MSMEs. Furthermore, social media offers opportunities for MSMEs to participate in broader market competition with relatively lower promotional expenses than conventional marketing methods. This study concludes that social media has become an essential element of modern marketing strategies and serves as an innovation that supports the growth and sustainability of MSMEs amid the development of the digital economy. The originality of this study lies in its presentation of findings that synthesize recent studies concerning the implementation of social media for MSME marketing, thereby providing a more comprehensive understanding of the effectiveness of social media in supporting entrepreneurial activities in the digital era.