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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Justek : Jurnal Sains Dan Teknologi
Luhur, Estu Sri
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Education Mathematics

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Leveraging Agri-Food Strategies Through SWOT Analysis Embedded Into the Business Model Canvas: Insights from the Seaweed Industry in East Nusa Tenggara Province, Indonesia Wardono, Budi; Prabakusuma, Adhita Sri; Yusuf, Risna; Yulisti, Maharini; Mulyawan, Irwan; Luhur, Estu Sri
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29378

Abstract

Abstract:  The seaweed industry in the agri-food sector faces significant challenges, such as fluctuating market demand, environmental constraints, and economic pressures, requiring strategic and adaptive solutions. This study explored the integration of SWOT analysis with the Business Model Canvas (BMC) as an innovative approach for strategic planning in the seaweed industry in East Nusa Tenggara (NTT) Province, Indonesia. A mixed-method approach was employed, combining qualitative and quantitative data collection. Qualitative data were gathered through purposive sampling through focus group discussions and in-depth interviews with key stakeholders and experts. Quantitative analysis was conducted using the Analytical Hierarchy Process (AHP) to prioritize strategies derived from the SWOT-BMC integration. The SWOT factors were embedded into the BMC framework to analyze strategic elements. The AHP results revealed that the highest priority strategy (W-O) emphasized innovation and infrastructure improvement through collaboration with government and private stakeholders (weight of 0.122). This strategy focuses on modernizing processing facilities and enhancing supply chain management to ensure consistent product quality and increase capacity to meet global market demand. In contrast, leveraging government support and local natural resources (S-O) was ranked lower in priority (weight of 0.081). Key BMC elements—key activities, key resources, and value propositions—were strengthened by incorporating W-O, S-T, and W-T strategies. This integrated SWOT-BMC approach provides a comprehensive framework for the seaweed industry to drive innovation, enhance competitiveness, and promote a sustainable food system. The study’s practical implications highlight the importance of targeted investments in technology and infrastructure to ensure long-term success in the global market.
ANALISIS BIAYA TRANSAKSI USAHA BUDIDAYA UDANG VANAME DI KECAMATAN KETAPANG, KABUPATEN LAMPUNG SELATAN Fitri, Annisa; Saty, Fadila Marga; Luhur, Estu Sri; Rachman, Muhamad Emil
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11096

Abstract

Vaname shrimp is a commodity that has high economic value so that it is widely cultivated by Indonesian people. Apart from the production costs incurred, there are also transaction costs that are often not taken into account by cultivators. The purpose of this study was to identify components and calculate transaction costs and analyze the economic efficiency of vannamei shrimp farming in Ketapang District based on transaction costs incurred. This study uses secondary and primary data with samples selected by cluster proportional simple random sampling. The selected respondents were vannamei shrimp cultivators from six vannamei shrimp pond center villages with traditional, semi-intensive and intensive technology as many as 30 people. The data analysis method used is descriptive quantitative and qualitative. The data obtained is then analyzed by transaction cost analysis. The results showed that the components of the transaction costs of the vannamei shrimp farming business and their ratios consisted of market information costs (0.02), input and output costs (0.01), implementation costs (0.19), licensing fees (0.23) , and levy fees (0.55). The economic efficiency of aquaculture can be seen from the ratio of transaction costs to production costs and revenues of 0.08 and 0.04 respectively.
Co-Authors Annisa Fitri, Annisa Muhamad Emil Rachman Mulyawan, Irwan Saty, Fadila Marga Wardono, Budi Yulisti, Maharini Yusuf, Risna