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All Journal Justek : Jurnal Sains Dan Teknologi PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Mulyawan, Irwan
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Veterinary

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Leveraging Agri-Food Strategies Through SWOT Analysis Embedded Into the Business Model Canvas: Insights from the Seaweed Industry in East Nusa Tenggara Province, Indonesia Wardono, Budi; Prabakusuma, Adhita Sri; Yusuf, Risna; Yulisti, Maharini; Mulyawan, Irwan; Luhur, Estu Sri
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29378

Abstract

Abstract:  The seaweed industry in the agri-food sector faces significant challenges, such as fluctuating market demand, environmental constraints, and economic pressures, requiring strategic and adaptive solutions. This study explored the integration of SWOT analysis with the Business Model Canvas (BMC) as an innovative approach for strategic planning in the seaweed industry in East Nusa Tenggara (NTT) Province, Indonesia. A mixed-method approach was employed, combining qualitative and quantitative data collection. Qualitative data were gathered through purposive sampling through focus group discussions and in-depth interviews with key stakeholders and experts. Quantitative analysis was conducted using the Analytical Hierarchy Process (AHP) to prioritize strategies derived from the SWOT-BMC integration. The SWOT factors were embedded into the BMC framework to analyze strategic elements. The AHP results revealed that the highest priority strategy (W-O) emphasized innovation and infrastructure improvement through collaboration with government and private stakeholders (weight of 0.122). This strategy focuses on modernizing processing facilities and enhancing supply chain management to ensure consistent product quality and increase capacity to meet global market demand. In contrast, leveraging government support and local natural resources (S-O) was ranked lower in priority (weight of 0.081). Key BMC elements—key activities, key resources, and value propositions—were strengthened by incorporating W-O, S-T, and W-T strategies. This integrated SWOT-BMC approach provides a comprehensive framework for the seaweed industry to drive innovation, enhance competitiveness, and promote a sustainable food system. The study’s practical implications highlight the importance of targeted investments in technology and infrastructure to ensure long-term success in the global market.
Penguatan Kapasitas Manajemen Pengetahuan UMKM Kerajinan Pandai Besi Tradisional di Desa Mekarmaju Indiyati, Dian; Ramadhani, Dian Puteri; Mulyawan, Irwan
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v5i2.2134

Abstract

Mekarmaju Village in Bandung Regency is a center for traditional blacksmithing, with hundreds of craftsmen producing various metal products with a turnover of nine billion rupiah per month. However, most of this expertise is still tacit and at risk of being lost as the generations change. The community service program on 15 July 2025 provided knowledge management training to 52 participants, including craftsmen, village officials, and residents involved in the blacksmithing ecosystem. During the 30-minute session, participants were introduced to the basic concepts of knowledge management, the difference between tacit and explicit knowledge, and the importance of systematic documentation. The assessment results showed an increase in participants' understanding, with the average score rising from 64.1 to 86.5 and the completion rate from 57% to 83%. The satisfaction evaluation recorded very positive responses (average 3.69 out of 4.00). The program also highlighted sustainability challenges, as younger generations tend to choose other professions, although some university graduates showed interest in contributing through design innovation and digital marketing. Practically, this training plays an important role in preserving traditional blacksmithing knowledge and supporting the continuity of local culture.
Co-Authors Dian Indiyati Dian Puteri Ramadhani Luhur, Estu Sri Wardono, Budi Yulisti, Maharini Yusuf, Risna