Claim Missing Document
Check
Articles

Found 2 Documents
Search

Menumbuhkan minat pelaku umkm dalam strategi pemasaran melalui digital marketing di Desa Pakis Kecamatan Bringin Kabupeten Semarang Sundari, Yesi Ika; Sari, Anggy Lia Milfa; Qorni, Wais Al; Setianingrum, Sativa Wening; Bahjatulloh, Qi Mangku
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 1 No. 2 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v1i2.1035

Abstract

Micro, Small, and Medium Enterprises (MSMEs) support the national and regional economy. In this digital era, the knowledge and expertise of Micro, Small, and Medium Enterprises (MSMEs) in the regions regarding technological developments and the application of digitalization in marketing strategies for a business are still very lacking, especially in Pakis Village. Marketing strategies classified as very traditional reflect the lack of understanding and knowledge about digital marketing. Socialization is carried out to increase the interest of MSMEs in marketing strategies through digital marketing. This socialization is carried out door to door or by visiting the houses of MSMEs. The lecture method is the method used in this socialization. This lecture method provides MSMEs with an understanding of digital marketing strategies through PowerPoint presentations. As a follow-up to support the work program for socializing marketing strategies through digital marketing for MSMEs, a business location sign is then made on Google Maps, and as a medium to promote brands or products, KKN students also put up banners for MSMEs so that the wider community better knows them.
Optimalisasi Kompetensi Guru SD Melalui Pelatihan Penyusunan Evaluasi Pembelajaran Matematika Interaktif Berbantuan Artificial Intelligence (AI) di Gugus Suela Lombok Timur Tyaningsih, Ratna Yulis; Sarjana, Ketut; Baidowi, Baidowi; Salsabila, Nilza Humaira; Oktavihari, Dita; Qorni, Wais Al
Rengganis Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): November 2025
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v5i2.845

Abstract

The ability to design learning assessments is an essential competence for teachers to measure students’ achievement, evaluate the effectiveness of the learning process, and provide constructive feedback. This community service program was carried out to enhance the competence of elementary school teachers in the Suela Cluster, East Lombok, in developing relevant, interactive mathematics assessments supported by Artificial Intelligence (AI). The implementation method consisted of five stages: (1) needs analysis through teacher interviews, (2) intensive training on the use of AI and supporting applications such as Canva Magic AI and Almanack, (3) workshops on interactive assessment design, (4) classroom implementation mentoring, and (5) focus group discussions (FGD) on implementation results. Data were collected using questionnaires completed by 15 teachers, covering 13 indicators that assessed clarity of material delivery, trainer mastery, relevance, participation, usefulness, and the impact of training on teaching practice. The results showed that the average score per indicator ranged from 3.60 to 3.87 (scale 1–4), with the highest scores in clarity of delivery and relevance, and the lowest in time effectiveness. Qualitative analysis emphasized the need for longer duration, more varied practice examples (especially for lower grades), deeper materials, and program sustainability. Thus, the training proved effective in improving elementary school teachers’ competence in understanding and utilizing AI for mathematics assessment, although optimization is still required in technical aspects and program continuity.