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All Journal Nuansa Journal of Arts and Design Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam
Afrianto, Damar Tri
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Arts Humanities Education

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CREATIVE DIRECTION OF IKA MAHARDIKA IN THE PREPRODUCTION OF THE UNREMEMBERED DOCUMENTARY FILM Syam, St. Hadidja; Afrianto, Damar Tri; Wastiwi S, Sri
Capture : Jurnal Seni Media Rekam Vol. 11 No. 1 (2019)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v11i1.2661

Abstract

This study aims to describe Ika Mahardika's creative process in directing the documentary film The Unremembered, especially in the preproduction stage. The research method uses descriptive qualitative. The results showed that director Ika Mahardika's creativity in digging data about Salawati Daud lies in the ability to use ethnographic research methods in a coherent manner starting from literature search, field observations, interviews and documents. In addition, Ika Mahardika's creativity also lies in data processing starting from selecting data with consideration of the capacity of the information provided then how the data is displayed chronologically.
THE DRAMATIC STRUCTURE OF TOURISM ADVERTISEMENT “WONDERFUL INDONESIA EPISODE TORAJA-MAKASSAR” Afrianto, Damar Tri; Santiko, Putut Bayu
Capture : Jurnal Seni Media Rekam Vol. 11 No. 2 (2020)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v11i2.3011

Abstract

The study of digital advertisement of the tourism was based on the potential of dramatic elements seen in the "Wonderful Indonesia episode of Toraja-Makassar"  advertisement released by the Ministry of Tourism of Republic Indonesia. This research uses the approach and theory of William Wells’s advertising video and Gustav Freytag's dramatic structural theory. The results of this study indicate that important elements in the "Wonderful Indonesia episode Toraja-Makassar" included Rambu Solo', Masilaga Tedong, creative process of weaving, carving, and Tau-Tau sculpture. Voice over in audio uses English. Talent is very good at material. Advertising props contains of South Sulawesi tourism destinations. Setting of advertisement video located in cultural centers in South Sulawesi. Lighting uses soft light and hard light. The graph varies by using long shots, and close ups. Pacing is in normal speed. This ads presents a coherent structure starting from exposition, conflication, climax, conclusion and resolution. In addition, the advertising scenario is packed close to the reality, so that the audience is carried away to the real life This is able to motivate the North Toraja government to create tourism promotion content through video ads that are more attractive. 
'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE Marwanto, Aries Budi; Afrianto, Damar Tri; Dwi Atmaja, Nur Rahmat Ardi Chandra
Capture : Jurnal Seni Media Rekam Vol. 12 No. 2 (2021)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v12i2.3572

Abstract

The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this study analyzes the visual strategy of a 3D animation video entitled "Monumen Kreweng" using Marty Neumeier's visual branding analysis. The findings provide insight into the animated video's visual branding strategies, including differentiation, collaboration, innovation, validation, and cultivation. The differentiation is found in the work of the Kreweng monument as the focal point of attention and local wisdom, followed by validation through the use of social media platforms to solicit consumer feedback on visual branding. Finally, the cultivation concept encourages various stakeholders to participate in realizing Juron Village's tourism branding.
Co-Authors Dwi Atmaja, Nur Rahmat Ardi Chandra Marwanto, Aries Budi Muhajir Muhajir, Muhajir Rahayu, Nur Umi Santiko, Putut Bayu Syam, St. Hadidja Wastiwi S, Sri