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All Journal Jurnal Kepariwisataan BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Siti Rahmawati
Universitas Dhyana Pura
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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An Enhancing the Competitiveness of Spa Businesses in Bali through the Integration of Housekeeping Training, Herbal Drink Innovation, and English-Based Service Communication: Daya Saing Usaha Spa di Bali Melalui Integrasi Pelatihan Kebersihan, Inovasi Minuman Herbal, dan Komunikasi Layanan Berbasis Bahasa Inggris Ni Luh Christine Suyasa; Maria Fransisca Ginting; Putu Chrisma Dewi; Siti Rahmawati; Bernadetha Stefiani Kolins
Bhakti Persada Vol. 12 No. 1 (2026): Mei (2026): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v12i1.10-19

Abstract

The community service program was implemented to address service quality challenges at Eskol Bali Spa in Kerobokan, Bali. The main issues identified were the lack of housekeeping standards in oil residue cleaning, limited knowledge of herbal drink using local ingredients, and insufficient English communication skills, especially in Upselling spa products or services and complaint handling. The objectives of this program were to enhance staff competencies in housekeeping hygiene, herbal beverage production, and English communication for customer service aligning with wellness tourism goals. The community service employed a participatory approach four phases through socialization, training, technological assistance, and evaluation. The resuls showed significant improvements: 1) Compliance with SOP increase by 86%, the ability to remove oil residue improved by 56%, cleaning time eficiency improved by 47% faster and keept the cleaneliness quality, also knowledge of cleaning equipment and chemicals rose by 67%. 2) In herbal drink inovation, employees knowledge increased by 63% in equipment use, 76% in understanding local ingredients such as ginger, tumeric, lemon grass, 64% in recognizing and able explaining the health benefits of herbal drinks, and 68% in product quality. 3) English communication skills for spa services improved significantly, with handlung complaints increased by 27,9% and upselling performance by 49,5%. This findings showed improvement employees’ technical on housekeeping skills, herbal drinks, linguistic as well as cultural competencies, which leads to higher service quality and customer satisfaction. The program concludes that integrated capacity building in wellness-based enterprises can foster sustainable tourism practices. It is recommended that similar training modules be developed as standard references and shared to other small spa businesses to enhance Bali’s wellness tourism competitiveness.
Pengaruh Motivasi dan Preferensi terhadap Pengalaman Wisata Generasi Z melalui Keterlibatan Digital Ni Luh Christine Prawitha Sari Suyasa; Agus Satyananda Mastra; Tri Priyono Budi Santoso; Gamaliel Shalom Linggi; Siti Rahmawati; Putu Gede Satria Guna Wijaya
JURNAL KEPARIWISATAAN Vol 25 No 2 (2026): Jurnal Kepariwisataan
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i2.2355

Abstract

Generation Z integrates digital technologies into travel planning, experiences, and evaluation. This study aims to test the influence of motivation and preference on the travel experience through digital engagement as a mediating variable. A cross-sectional quantitative survey used purposive sampling to collect responsed from 170 Generation Z aged 15–28 years in the Bali tourism context. Data were analyzed using Partial Least Squares–Structural Equation Modeling (SEM-PLS). Motivation and preference positively influenced digital engagement, with preference the stronger predictor. Digital engagement positively influenced travel experience and partially mediates the relationship between motivation and travel experience. It fully mediates the relationship between preference and travel experience because the direct effect of preference is not statistically significant. The measurement model satisfied validity and reliability criteria. The structural model demonstrated strong predictive relevance (R² for digital engagement = 0.599; R² for travel experiences = 0.537) and adequate fit (SRMR = 0.067). Theoretically, the study identifies digital engagement as the behavioral pathway linking pshychological drivers to Generation Z’s travel experience and demonstrates that motivation and preference operate through different mediation patterns. Practially, destination managers should design searchable, interactive, and shareable digital touchpoints that help Generation Z travel motives and preferences enrich travel experiences.
Co-Authors Agus Satyananda Mastra Bernadetha Stefiani Kolins Gamaliel Shalom Linggi Maria Fransisca Ginting Ni Luh Christine Prawitha Sari Suyasa Ni Luh Christine Suyasa Putu Chrisma Dewi Putu Gede Satria Guna Wijaya R. Tri Priyono Budi Santoso